The GTM Pack Show

In this episode of #TheGTMPack podcast, we interview Rebecca Shaddix, Head of Product Marketing, Customer Marketing, and Lifecycle Marketing at Garner Health, based in the United States.In this conversation, we dig into:💡 Why most competitive updates are a distraction💡 How to go beyond vanity metrics when measuring product marketing💡 The difference between good, great, and best-in-class GTM& more!#B2BMarketing #ProductMarketing #CompetitiveIntel #GTM #PMM #GTM #SaaS #B2B

In this episode of #TheGTMPack podcast, we interview Janelle Amos, Founder & Chief Strategist at Elevate Growth, based in Crowley, Texas.In this conversation, we dig into:💡 What modern ABM/ABX really looks like today 💡 How to create repeatable, scalable demand gen campaigns💡 The right way to collaborate with product marketing & sales for real pipeline impact& more!#B2BMarketing #DemandGen #ABM #AI #PMM #ProductMarketing #GTM

In this episode of #TheGTMPack podcast, we interview Joseph Jenkins, 2X SaaS VP of Sales based in Lehi, Utah.In this conversation, we dig into:💡 How to structure your sales process from Series Seed to Series B, including sales motion, rep segmentation, and positioning/messaging strategy.💡 Key sales enablement tools, emerging ABM platforms replacing legacy solutions, and the role of data enrichment tools in optimizing outreach.💡 Essential content formats—short-form videos, infographics, digital sales rooms, and traditional sales collateral—to support every stage of the sales process.& more!#salesleadership #productmarketing #pmm #gtm #b2b #leadership #sales #product #cro #podcast

In this episode of #TheGTMPack podcast, we interview Jeff Chase, Director of Brand & Product Marketing at Vitally.io based in Phoenix, AZ. In this conversation, we dig into: 💡 How product marketers establish the voice of the customer 💡 Why constantly talking to customers is crucial in your role as a product marketer 💡 How to use interactive demos to bring use cases & the voice of the customer to life & more! #voiceofthecustomer #productmarketing #pmm #gtm #b2b #leadership #marketing #product #cmo #podcast

In this episode of #TheGTMPack podcast, we interview Roee Hartuv, Head of Revenue Architecture Practice at Winning By Design based in Berlin, Germany. In this conversation, we dig into: 💡 What's a revenue architect? 💡 What is the "spiced" framework and how can you deploy it across the buyer's journey? 💡 Why is focusing on "impact" so key across your GTM motion? & more! #gtm #b2b #leadership #marketing #growth #cro #podcast #revenue #chiefrevenueofficer

In this episode of #TheGTMPack podcast, we interview Sara Pion, Senior Growth Marketing Manager at Samsara based in Denver, Colorado. In this conversation, we dig into: 💡 What are “growth marketers” & how to measure success 💡 Effective growth marketing strategies 💡 2025 marketing mix predictions & more! #gtm #b2b #leadership #marketing #growth #growthmarketing

In this episode of #TheGTMPack podcast, we interview Alex Virden, Product Marketing & GTM Leader at Virdical based in Washington DC. In this conversation, we dig into: 💡 How PMMs measure success 💡 How to track KPIs that gauge the impact of product marketing 💡 The importance of cross-departmental alignment & more! #gtm #b2b #leadership #marketing #productmarketing #pmm #salesenablement #podcast

In this episode of #TheGTMPack podcast, we interview Marc Kenigsberg, Editor at Product Marketing Weekly based in Tel Aviv, Israel. In this conversation, we dig into: 💡 How a marketer should determine the buyer journey 💡 Developing a sales enablement strategy from a marketing/product marketing point of view 💡 Recommended sales asset types for sales reps trying to build trust & authority & more! #gtm #b2b #leadership #marketing #productmarketing #pmm #salesenablement #podcast

In this episode of #TheGTMPack podcast, we interview Drew Giovannoli, Founder at Buried Wins based in Austin, TX. In this conversation, we dig into: 💡 When to research versus just go sell and talk to the market 💡 Who is your target? (And why it's not just closed lost) 💡 How to avoid deliverables getting "stuck on the shelf" & more! #gtm #b2b #leadership #marketing #productmarketing #pmm #winlossanalysis #podcast

In this episode of #TheGTMPack podcast, we interview Jeremy Boudinet, VP of Growth at Textla based in Dallas, TX. In this conversation, we dig into: 💡 The power of SMS marketing 💡 Leveraging SMS marketing within B2B 💡 Launching a marketing effort in today's market & more! #gtm #b2b #leadership #marketing #saas #sms #smsmarketing