The GTM Pack Show
Assetmule
A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to learn how the best go-to-market! Jorge is a long-time startup entrepreneur who has worked at top technology companies in Silicon Valley and New York such as Twitter (now X), MoPub (sold to Twitter), and more.
Episodes
Mentioned books
Jan 16, 2025 • 16min
Episode 112: Tips & KPIs that Gauge The Impact of Product Marketing
In this episode of #TheGTMPack podcast, we interview Alex Virden, Product Marketing & GTM Leader at Virdical based in Washington DC.
In this conversation, we dig into:
💡 How PMMs measure success
💡 How to track KPIs that gauge the impact of product marketing
💡 The importance of cross-departmental alignment
& more!
#gtm #b2b #leadership #marketing #productmarketing #pmm #salesenablement #podcast
Jan 7, 2025 • 22min
Episode 111: Bridging Marketing and Sales: Building Trust, Authority, & Results
In this episode of #TheGTMPack podcast, we interview Marc Kenigsberg, Editor at Product Marketing Weekly based in Tel Aviv, Israel.
In this conversation, we dig into:
💡 How a marketer should determine the buyer journey
💡 Developing a sales enablement strategy from a marketing/product marketing point of view
💡 Recommended sales asset types for sales reps trying to build trust & authority
& more!
#gtm #b2b #leadership #marketing #productmarketing #pmm #salesenablement #podcast
Dec 17, 2024 • 23min
Episode 110: How To Launch a Powerful Win-Loss Analysis Program
In this episode of #TheGTMPack podcast, we interview Drew Giovannoli, Founder at Buried Wins based in Austin, TX.
In this conversation, we dig into:
💡 When to research versus just go sell and talk to the market
💡 Who is your target? (And why it's not just closed lost)
💡 How to avoid deliverables getting "stuck on the shelf"
& more!
#gtm #b2b #leadership #marketing #productmarketing #pmm #winlossanalysis #podcast
Dec 10, 2024 • 28min
Episode 109: SMS Marketing, Personalization, & B2B Growth
In this episode of #TheGTMPack podcast, we interview Jeremy Boudinet, VP of Growth at Textla based in Dallas, TX.
In this conversation, we dig into:
💡 The power of SMS marketing
💡 Leveraging SMS marketing within B2B
💡 Launching a marketing effort in today's market
& more!
#gtm #b2b #leadership #marketing #saas #sms #smsmarketing
Dec 3, 2024 • 29min
Episode 108: Reflections on the Last Decade of Product & Go-To-Market
In this episode of #TheGTMPack podcast, we interview Arjun Dev Arora, Managing Partner at Format One based in San Francisco, California.
In this conversation, we dig into:
💡 Finding product-market fit
💡 How to go-to-market (GTM) in today's environment
💡 How to succeed as CEO
& more!
#gtm #b2b #leadership #ceo #cro #saas #startups #productmarketfit
Nov 27, 2024 • 27min
Episode 107: How to Determine Your Minimum Viable Persona at Go-To-Market
In this episode of #TheGTMPack podcast, we interview Garrett Jestice, Founder & CEO at Prelude Marketing based in American Fork, Utah, United States.
In this conversation, we dig into:
💡 How to approach finding product market fit within B2B SaaS
💡 How to determine your minimum viable persona at go-to-market
💡 Best practices for developing messaging during a new product launch.
& more!
#gtm #b2b #marketing #cmo #cro #saas #startups #productmarketfit
Nov 20, 2024 • 34min
Episode 106: Why You Must Become a Top 1% LinkedIn Authority
In this episode of #TheGTMPack podcast, we interview Mark P. Jung, Founder at Authority based in Vancouver, British Columbia, Canada.
In this conversation, we dig into:
💡 How CMOs should approach developing their LinkedIn strategy
💡 How sales and marketing teams can align on social selling strategies on LinkedIn
💡 The current state of B2B influencer marketing
& more!
#brand #b2b #marketing #cmo #linkedin #saas #brandbuilding
Nov 13, 2024 • 28min
Episode 105: SaaS Startups, Content-Market Fit, & Social Impact Marketing
In this episode of #TheGTMPack podcast, we interview Adam O'Brien, VP of Marketing at iDonate based in Charleston, South Carolina.
In this conversation, we dig into:
💡 Key learnings from Adam's experience as a startup marketer
💡 The path from sales engineer to sales enablement to product marketer to marketing leadership
💡 Content-market fit and social impact marketing
& more!
#startups #b2b #marketing #cmo #socialmarketing #saas
Nov 7, 2024 • 30min
Episode 104: Scaling An ABM War Room
In this episode of #TheGTMPack podcast, we interview Julia Winn, Head of Marketing at Air Traffic Control based in Mill Valley, California.
In this conversation, we dig into:
💡 Tips for marketers on effectively deploying ABM campaigns
💡 How to scale an account-based marketing (ABM) war room
💡 Advice for GTM leaders on cultivating a positive culture at a startup
& more!
#abm #b2b #marketing #cmo #accountbasedmarketing
Nov 5, 2024 • 20min
Episode 103: How to Achieve Excellence in B2B Content Marketing
In this episode of #TheGTMPack podcast, we interview Jonathan Gandolf, Founder & CEO at The Juice based in Indianapolis, Indiana.
In this conversation, we dig into:
💡 The founder journey & what inspired Jonathan to launch The Juice
💡 How to approach developing a content marketing strategy that maps to the buyer journey/sales process
💡 What the "modern B2B marketer" looks like in 2025 & beyond
& more!
#contentmarketing #b2b #marketing #cmo #salescontent #salescollateral #salesassets
