In this episode of #TheGTMPack podcast, we interview Alex Virden, Product Marketing & GTM Leader at Virdical based in Washington DC.
In this conversation, we dig into:
💡 How PMMs measure success
💡 How to track KPIs that gauge the impact of product marketing
💡 The importance of cross-departmental alignment
& more!
#gtm #b2b #leadership #marketing #productmarketing #pmm #salesenablement #podcast
