Episode 118: Competitive Intel, GTM Strategy & Measuring What Matters in Product Marketing

In this episode of #TheGTMPack podcast, we interview Rebecca Shaddix, Head of Product Marketing, Customer Marketing, and Lifecycle Marketing at Garner Health, based in the United States.In this conversation, we dig into:💡 Why most competitive updates are a distraction💡 How to go beyond vanity metrics when measuring product marketing💡 The difference between good, great, and best-in-class GTM& more!#B2BMarketing #ProductMarketing #CompetitiveIntel #GTM #PMM #GTM #SaaS #B2B