In this episode of #TheGTMPack podcast, we interview Marc Kenigsberg, Editor at Product Marketing Weekly based in Tel Aviv, Israel.
In this conversation, we dig into:
💡 How a marketer should determine the buyer journey
💡 Developing a sales enablement strategy from a marketing/product marketing point of view
💡 Recommended sales asset types for sales reps trying to build trust & authority
& more!
#gtm #b2b #leadership #marketing #productmarketing #pmm #salesenablement #podcast
The GTM Pack Show