The GTM Pack Show

In this episode of #TheGTMPack podcast, we interview Rahul Awasthy, Founder & CEO at RyzeConsulting based in San Francisco, CA.In this conversation, we dig into:💡 How product marketing evolves as teams scale, from small (3-person) to large (30-person) organizations.💡 Best practices for structuring PMM teams in larger companies, including segmentation by product line, customer type, or discipline.💡 Strategies for marketing to technical audiences, particularly developers, with effective tactics and channels.& more!#B2BMarketing #ProductMarketing #GTM #PMM #SaaS #B2B #SalesEnablement #ABM

In this episode of #TheGTMPack podcast, we interview Daniel Viana, Senior Product Marketing Manager at Applyboard, based in Toronto, Canada.In this conversation, we dig into:💡 How Product Marketers Drive ABM Success – Aligning messaging, ICP definition, & sales enablement.💡 Personalization at Scale – How PMMs shape tailored content and campaigns for key accounts.💡 Breaking the ABM Stigma – Addressing GTM challenges & positioning ABM as a growth driver.& more!#B2BMarketing #ProductMarketing #GTM #PMM #SaaS #B2B #SalesEnablement #ABM

In this episode of #TheGTMPack podcast, we interview Rachit Kataria and Will Wang Co-Founders at Centralize, based in the San Francisco Bay Area.In this conversation, we dig into:💡 Account mapping across GTM organizations💡 Multithreading best practices in B2B sales💡 The future of team selling& more!#Sales #AccountMapping #SalesLeadership #EnterpriseSales #GTM #PMM #GTM #SaaS #B2B #ProductMarketing

In this episode of #TheGTMPack podcast, we interview Kathleen Lim Randall, Go-to-Market and Sales Advisor at Waypoint GTM Advisory, based in Plano, Texas.In this conversation, we dig into:💡 How to Qualify Enterprise Deals💡 How Sales Reps Can Align with Marketing & Make Effective Requests💡 Types of enterprise sales assets to use according to sales stage& more!#SalesLeadership #EnterpriseSales #GTM #PMM #GTM #SaaS #B2B #ProductMarketing

In this episode of #TheGTMPack podcast, we interview Rebecca Shaddix, Head of Product Marketing, Customer Marketing, and Lifecycle Marketing at Garner Health, based in the United States.In this conversation, we dig into:💡 Why most competitive updates are a distraction💡 How to go beyond vanity metrics when measuring product marketing💡 The difference between good, great, and best-in-class GTM& more!#B2BMarketing #ProductMarketing #CompetitiveIntel #GTM #PMM #GTM #SaaS #B2B

In this episode of #TheGTMPack podcast, we interview Janelle Amos, Founder & Chief Strategist at Elevate Growth, based in Crowley, Texas.In this conversation, we dig into:💡 What modern ABM/ABX really looks like today 💡 How to create repeatable, scalable demand gen campaigns💡 The right way to collaborate with product marketing & sales for real pipeline impact& more!#B2BMarketing #DemandGen #ABM #AI #PMM #ProductMarketing #GTM

In this episode of #TheGTMPack podcast, we interview Joseph Jenkins, 2X SaaS VP of Sales based in Lehi, Utah.In this conversation, we dig into:💡 How to structure your sales process from Series Seed to Series B, including sales motion, rep segmentation, and positioning/messaging strategy.💡 Key sales enablement tools, emerging ABM platforms replacing legacy solutions, and the role of data enrichment tools in optimizing outreach.💡 Essential content formats—short-form videos, infographics, digital sales rooms, and traditional sales collateral—to support every stage of the sales process.& more!#salesleadership #productmarketing #pmm #gtm #b2b #leadership #sales #product #cro #podcast

In this episode of #TheGTMPack podcast, we interview Jeff Chase, Director of Brand & Product Marketing at Vitally.io based in Phoenix, AZ. In this conversation, we dig into: 💡 How product marketers establish the voice of the customer 💡 Why constantly talking to customers is crucial in your role as a product marketer 💡 How to use interactive demos to bring use cases & the voice of the customer to life & more! #voiceofthecustomer #productmarketing #pmm #gtm #b2b #leadership #marketing #product #cmo #podcast

In this episode of #TheGTMPack podcast, we interview Roee Hartuv, Head of Revenue Architecture Practice at Winning By Design based in Berlin, Germany. In this conversation, we dig into: 💡 What's a revenue architect? 💡 What is the "spiced" framework and how can you deploy it across the buyer's journey? 💡 Why is focusing on "impact" so key across your GTM motion? & more! #gtm #b2b #leadership #marketing #growth #cro #podcast #revenue #chiefrevenueofficer

In this episode of #TheGTMPack podcast, we interview Sara Pion, Senior Growth Marketing Manager at Samsara based in Denver, Colorado. In this conversation, we dig into: 💡 What are “growth marketers” & how to measure success 💡 Effective growth marketing strategies 💡 2025 marketing mix predictions & more! #gtm #b2b #leadership #marketing #growth #growthmarketing