Episode 123: From Product-Led to Sales-Led Product Marketing

In this episode of #TheGTMPack podcast, we interview Jamieson Wright, an experienced product marketing leader, PLG pioneer, and founder of LogMeIn based in Boston, MA.

In this conversation, we dig into:

💡 Sales as a Stepping Stone to Product Marketing & Founder – Exploring how a background in sales equips aspiring product marketers and founders with critical skills for go-to-market success.

💡 Product Marketing in Product-Led vs. Sales-Led Models – Breaking down the role of product marketing in product-led growth (PLG) companies versus sales-led organizations, and what it takes to transition between them.

💡 The Evolution of Product Marketing – Insights from two decades in the field and predictions for how product marketing will continue to evolve.

& more!

#B2BMarketing #ProductMarketing #GTM #PMM #SaaS #B2B #SalesEnablement