The GTM Pack Show

In this episode of #TheGTMPack podcast, we sit down with Frank Burns, Customer Success Leader, based in Austin, TX.A few key takeaways:💡 Customer Success is evolving from churn mitigation to a strategic growth and insights function, serving as a listening post for product and marketing.💡 Product Marketing and CS alignment is critical, enabling shared messaging, signal-driven engagement, and scalable customer impact.💡 AI accelerates content creation, but human creativity, relevance, and strategic signal interpretation remain essential to stand out.#gtm #customersuccess #revenue #saas #b2b

In this episode of #TheGTMPack podcast, we sit down with Mason Cosby, CEO & Founder at Scrappy ABM, based in Whitestown, Indiana.We loved unpacking what it really takes to build pipeline as a B2B brand—covering content, ABM, and the systems behind sustainable growth.A few key takeaways:💡 Build relationships before selling — and let content do the heavy lifting.The most powerful growth often starts with genuine conversations, not pitches. Reaching out for feedback can turn into unexpected opportunities, as real relationships foster trust and early traction. Podcasting, in particular, acts as a double engine—creating content while deepening your network.💡 Use frameworks to turn marketing chaos into clarity. Two frameworks—the Account Progression Model and the Four D Framework—help map your marketing activities to specific outcomes. Whether you’re trying to drive awareness, engagement, or conversion, these tools ensure each tactic serves a clear purpose and fits into a repeatable process for business growth.💡 Balance long-term brand building with short-term revenue needs. Mason recommends a 60/40 split between brand and sales activation, but stresses adaptability. If your pipeline is dry, activation becomes a priority. Still, a strong brand is what sustains growth over time. The lesson: don’t just chase leads—invest in a content engine that builds trust and compounding interest.#ABM #AccountbasedMarketing #ProductMarketing #SalesEnablement #PMM #GTM #Sales #B2B

In this episode of #TheGTMPack podcast, we interview Tamara Grominsky, Founder at PMM Camp based in Vancouver, British Columbia, Canada.In this conversation, we dig into:💡 From PMM Leader to Founder – The journey from leading product marketing at Kajabi & Unbounce to launching PMM Camp.💡 AI & Product Marketing – How AI is reshaping PMM workflows and top tools to watch.💡 Mastering Product Launches – Lessons from the best launches and what sets great ones apart.& more!#productmarketing #pmm #gtm #b2b #leadership #marketing #growth #cmo #podcast #productlaunches

In this episode of #TheGTMPack podcast, we sit down with Michele Nieberding, Director of Product Marketing at Treasure Data, based in Reston, Virginia.This episode explores how a background in sales can give product marketers a major edge, from building better relationships with sales teams to creating more effective enablement materials. The conversation covers strategies for managing last-minute requests, what truly makes a great sales asset, and how PMMs can bridge the gap between what sales actually needs and what marketing typically delivers. Plus, a peek into some practical “Product Marketing Hacks” you can start using today.A few key takeaways:💡 Bridging Sales and Product Marketing: The hosts discuss how their backgrounds in sales have become a unique advantage in product marketing, especially when it comes to understanding sales reps' needs, building empathy, and aligning go-to-market efforts.💡 Turning Reactive into Proactive: They dive into the common challenge of last-minute sales requests, sharing strategies for setting boundaries, improving collaboration, and shifting toward a more strategic, proactive approach to sales support.💡 What Sales Really Needs: The conversation explores the anatomy of a great sales asset, common misalignments between marketing and sales, and how PMMs can better serve sales through practical enablement and evolving content strategies.#ProductMarketing #SalesEnablement #PMM #GTM #Sales

In this episode of #TheGTMPack podcast, we sit down with Russ Laraway, author of When They Win, You Win, to unpack the leadership habits that drive engagement, unlock potential, and create thriving workplace cultures.From lessons in the Marines to building top-performing sales orgs at Google and Twitter, he shares why caring deeply is a competitive advantage—and how managers can lead with clarity, coaching, and heart.A few key takeaways:💡Employee engagement drives performance: Companies with highly engaged teams see higher productivity, better quota attainment, improved retention, and stronger financial outcomes.💡 Leadership is the unlock: Managers who provide clarity, coaching, and care—backed by employee feedback—play a critical role in creating engaged, high-performing teams.💡 Culture starts with caring: Beyond metrics, employees want to feel genuinely valued. A human-centered approach to leadership fosters motivation, trust, and long-term success.#Leadership #EmployeeEngagement #WorkplaceCulture #PeopleFirst #WhenTheyWinYouWin #GTMLeadership #HighPerformingTeams

In this episode of #TheGTMPack podcast, we interview Joshua Perk, Co-Founder & CEO at Vector based in Bradenton, Florida.In this conversation, we dig into:💡 Operationalizing “Wow”: What customer delight really looks like in practice and how leadership can embed it into company culture.💡 CX as a GTM Priority: Aligning sales, marketing, and product teams to consistently prioritize and deliver exceptional customer experiences.💡 Smart Spending + Signal Strategy: Balancing CX investments with capital efficiency, and how CMOs should integrate signal-based intent data into planning and budgets.& more!#CustomerExperience #CXO #CS #B2BMarketing #ProductMarketing #GTM #PMM #SaaS #B2B #SalesEnablement #CRO #CEO

In this episode of #TheGTMPack podcast, we interview Parker Chase-Corwin, CEO & Principal Consultant at Xperience Alchemy based in Boston, MA.In this conversation, we dig into:💡 Why are QBRs broken?💡 How do we fix them and achieve the value we seek?💡 What does world-class CS look like in 2025?& more!#CustomerSuccess #CXO #CS #B2BMarketing #ProductMarketing #GTM #PMM #SaaS #B2B #SalesEnablement #CRO

Jon Miller, a MarTech entrepreneur and co-founder of Marketo and Engagio, dives into B2B marketing dynamics. He contrasts demand generation with demand creation, urging a shift to more authentic engagement. The discussion touches on securing executive support for modern marketing strategies and tackling the sales-marketing disconnect. Additionally, Jon explores AI's transformative role in shaping buying behaviors and the importance of fostering human connections in a tech-driven landscape. Insightful and forward-thinking, his insights pave the way for future growth.

In this episode of #TheGTMPack podcast, we interview Jamieson Wright, an experienced product marketing leader, PLG pioneer, and founder of LogMeIn based in Boston, MA.In this conversation, we dig into:💡 Sales as a Stepping Stone to Product Marketing & Founder – Exploring how a background in sales equips aspiring product marketers and founders with critical skills for go-to-market success.💡 Product Marketing in Product-Led vs. Sales-Led Models – Breaking down the role of product marketing in product-led growth (PLG) companies versus sales-led organizations, and what it takes to transition between them.💡 The Evolution of Product Marketing – Insights from two decades in the field and predictions for how product marketing will continue to evolve.& more!#B2BMarketing #ProductMarketing #GTM #PMM #SaaS #B2B #SalesEnablement

In this episode of #TheGTMPack podcast, we interview Rahul Awasthy, Founder & CEO at RyzeConsulting based in San Francisco, CA.In this conversation, we dig into:💡 How product marketing evolves as teams scale, from small (3-person) to large (30-person) organizations.💡 Best practices for structuring PMM teams in larger companies, including segmentation by product line, customer type, or discipline.💡 Strategies for marketing to technical audiences, particularly developers, with effective tactics and channels.& more!#B2BMarketing #ProductMarketing #GTM #PMM #SaaS #B2B #SalesEnablement #ABM