In this episode of #TheGTMPack podcast, we sit down with Frank Burns, Customer Success Leader, based in Austin, TX.A few key takeaways:đź’ˇ Customer Success is evolving from churn mitigation to a strategic growth and insights function, serving as a listening post for product and marketing.đź’ˇ Product Marketing and CS alignment is critical, enabling shared messaging, signal-driven engagement, and scalable customer impact.đź’ˇ AI accelerates content creation, but human creativity, relevance, and strategic signal interpretation remain essential to stand out.#gtm #customersuccess #revenue #saas #b2b
The GTM Pack Show