Episode 138: The Godfather of Social Selling on How AI Is Reshaping GTM Teams & Brand Building

AI, Org Design & Brand at Scale — with Koka Sexton, The Godfather of Social Selling

🎙️ From #TheGTMPack Podcast with Jorge Soto

In this episode of #TheGTMPack, Jorge sits down with Koka Sexton, VP of Marketing at Interrupt and the original Godfather of Social Selling, to talk about the intersection of AI, content, and modern GTM teams.

Koka’s built go-to-market machines at LinkedIn, Hootsuite, and Slack. Now at Interrupt, he’s thinking deeply about how AI is reshaping the structure of marketing teams, the way content is created, and how brands scale trust and visibility without scaling headcount.

💡 You’ll learn:

How AI is changing content creation—and org structure

Why you must rethink what your team looks like in the AI era

Koka’s blueprint for brand-led growth with automation

The role of “you are the media” in a world of LLMs and short attention spans

How dark social, content, and trust still drive the pipeline

🔥 “AI lets us scale output. But if you don’t have trust, it’s still noise.” – Koka

Whether you’re a founder, CMO, or operator—this is a must-listen playbook for building brand and trust at scale in the AI age

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