Episode 133: From Spreadsheet Hell to LinkedIn Inbox Zen: Building Kondo to Fix B2B Messaging

In this episode of #TheGTMPack podcast, we sit down with Mitchell Tan Co-Founder & CEO at Kondo, based in Los Angeles, CA.Mitchell shares his journey from frustrated go-to-market professional to successful SaaS entrepreneur.

After years of struggling with LinkedIn's inadequate messaging interface while managing outreach campaigns, Mitchell decided to build the solution he desperately needed - a tool that brings email-like organization and functionality to LinkedIn messaging.

The discussion covers why LinkedIn has become an essential B2B sales channel, the specific pain points that drove Mitchell to create Kondo, and how the platform is helping sales professionals transform their LinkedIn outreach from chaotic spreadsheet management into streamlined, organized workflows.A few key takeaways:💡 The Problem: Mitchell built Condo after experiencing frustration managing LinkedIn outreach at a startup, where teams would miss important replies and resort to complex spreadsheets to track conversations - a problem he waited years for someone else to solve before building it himself.💡 Why LinkedIn Works for B2B Sales: LinkedIn messaging achieves 30-50% reply rates (10-100x better than cold email) because it provides instant credibility through profiles, has no deliverability issues, and supports rich media formats like videos and voice notes that feel more human than traditional email outreach.💡The Solution: Condo transforms LinkedIn messaging into an email-like experience with features like labels, reminders, archiving, and multiple organized inboxes - allowing sales professionals to create mini-CRMs and sales funnels directly within LinkedIn without needing to add every prospect to their main CRM system.#linkedin #b2b #sales #productmarketing #pmm #sales #gtm #salesenablement #ceo #ai #startup #founder