Episode 131: Messaging That Sells: How Product Marketers and Sales Teams Win Together
May 23, 2025
24:41
forum Ask episode
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
In this episode of #TheGTMPack podcast, we sit down with Jeff Rezabek, Director of Product Marketing at Workyard, based in Austin, TX.
A few key takeaways:π― How to partner with sales to gather real insights that shape messaging reps actually use β from call reviews to direct interviews.π Tactics for driving sales enablement and GTM alignment, including frameworks, feedback loops, and lightweight enablement sessions.π§ Evolving personas, fresh messaging, and using interactive demos to support both sales and customer success post-launch.
The GTM Pack Show