Episode 84: Taking creative risks, social proof, & GTM alignment

In this episode of #TheGTMPack podcast, we interview Mark Huber, VP of Marketing at UserEvidence based in Chicago, IL. In this conversation, we dig into: 💡 How to balance brand building with direct response efforts 💡 Who should own the collection of “social proof” like testimonials, etc within your GTM organization 💡 Tactical advice to improve alignment around content & storytelling & more! #b2b #gtm #marketing #socialproof #productmarketing #customermarketing