In this episode of The GTM Pack podcast, we interview Ali Jawin, SVP, Head of Global Marketing at Outreach.io based in New York, New York.
In this conversation, we dig into:
💡 What is top of mind for SVP of Marketing in 2024, & how do marketing teams navigate through the uncertainty
💡 Why are AI-powered sales tools so important & in what ways should GTM organizations leverage them
💡 How the consumerization of B2B marketing has impacted the use of sales enablement tools like Outreach.io
& more!#b2b #gtm #marketing #ai #leadership
