

Waves Business Coaching
Jacob Karnes
Welcome to the Waves Business Coaching podcast, where we help you build your dream business so that you can have more freedom. Waves Business Coaching is hosted by Jacob Karnes, the owner of Waves Business Coaching and best-selling author of Master Your First Job. You'll hear from Jacob and other subject-matter experts so that you can create the dream business you need to get the freedom you desire. Visit our websites: WavesBusinessCoaching.com MasterYourFirstJob.com
Episodes
Mentioned books

Dec 2, 2025 • 34min
59. The Four C’s of Great Leadership with Dusty Holcomb
In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Dusty Holcomb, founder of the Arcqus Group. Dusty shares his journey from corporate leadership to coaching, emphasizing the importance of self-leadership and clarity in effective leadership. He introduces the Four C's framework for leadership, which includes clarifying expectations, creating a system of measurement, fostering a culture of coaching, and establishing accountability. Dusty highlights the significance of repetition in leadership communication and the need for leaders to connect individual roles to the organization's purpose. The conversation concludes with key takeaways on the importance of giving oneself space to think and the value of mentorship.Leadership Gap Assessment: http://www.burnout2breakout.comGet Jacob’s Book for Free: https://www.masteryourfirstjob.com/freeVisit Our Website: https://wavesbusinesscoaching.comConnect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube: https://www.youtube.com/@wavesbusinesscoachingSpotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.comChapters00:00 Introduction to Dusty Holcomb04:16 Dusty's Journey and Leadership Philosophy07:00 The Arcus Group and Its Mission09:46 Self-Leadership as a Gateway to Impact12:46 The Four C's Framework for Leaders15:33 The Importance of Clarity and Accountability18:31 Repetition in Leadership for Clarity21:16 Connecting the Dots for Team Members24:05 Final Takeaways and Closing Thoughts

Nov 18, 2025 • 39min
58. How to Lead Humans, Not Employees with Angela Gill Nelms
In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Angela Gill Nelms, an accomplished executive and entrepreneur. Angela shares her inspiring journey from a challenging childhood to becoming a biomedical engineer and a leader in the healthcare startup space. The conversation delves into the importance of leadership, the significance of first jobs, and the need for a strong company culture. Angela emphasizes the value of genuine human connection in business and the necessity of hiring for future growth rather than immediate needs. The episode concludes with key takeaways on fostering a culture of feedback and transparency, and the importance of seeing employees as individuals.Connect with Angela: https://www.angelagillnelms.com/podcasts/Get Jacob’s Book for Free: https://www.masteryourfirstjob.com/freeVisit Our Website: https://wavesbusinesscoaching.comConnect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube: https://www.youtube.com/@wavesbusinesscoachingSpotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.comChapters00:00 Angela's Journey: From Adversity to Leadership02:53 Crafting Masterpieces: The Art of Blacksmithing and Beekeeping05:46 The Importance of First Jobs and Early Lessons08:36 Service Excellence: The Key to Customer Satisfaction11:36 Building a Strong Company Culture14:17 Values in Action: Aligning Culture with Growth17:10 Evolving Values: Adapting to Change in Organizations19:35 Designing Company Culture22:38 Scaling Teams Effectively26:47 Hiring for the Future29:41 The Importance of Problem Finders34:10 Human Connection in Business

Nov 4, 2025 • 39min
57. How to Tell Stories That Actually Connect with Andrew Amerson
In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Drew Amerson, the founder of Tree City Creative, a video-led marketing company. They discuss Drew's journey in storytelling, the influence of North Point Ministries on his communication style, and the importance of storytelling in various mediums, including music and literature. Drew shares insights on how storytelling can enhance marketing efforts and the significance of depth in narratives, drawing parallels with Disney's approach to storytelling in entertainment. In this engaging conversation, Jacob Karnes and Drew Amerson explore the intricate relationship between storytelling and branding, emphasizing the importance of detail in marketing. They discuss how effective storytelling can bridge the gap between nonprofits and for-profits, and the necessity of balancing content quality with aesthetic appeal in video production. The dialogue also touches on the creative process, drawing parallels between music, sports, and marketing, ultimately highlighting the value of tension in fostering creativity and collaboration.Tree City Creative: treecitycreative.comGet Jacob’s Book for Free: https://www.masteryourfirstjob.com/freeVisit Our Website: https://wavesbusinesscoaching.comConnect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube: https://www.youtube.com/@wavesbusinesscoachingSpotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.comChapters00:00 Introduction to Drew Amerson and Tree City Creative03:01 The Impact of North Point on Storytelling06:09 Exploring Storytelling in Music and Literature08:59 The Art of Storytelling in Business and Marketing11:55 Disney: Mastering Storytelling in Entertainment18:47 The Power of Storytelling in Branding21:24 Creating Engaging Visuals for Effective Marketing23:03 Learning from Nonprofits: Storytelling Across Sectors25:50 Balancing Content and Aesthetics in Marketing29:42 The Beatles and the Art of Storytelling36:22 Embracing Tension in Creative Processes

Oct 21, 2025 • 41min
56. Why Culture Is Built on the Frontline with Craig Coyle
In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Craig Coyle, a former US Army captain and Apache helicopter pilot turned leadership coach. They discuss the importance of leadership, culture, and employee engagement in business. Craig shares insights from his military experience and how they translate into effective leadership in the corporate world. The conversation covers the significance of creating systems for success, understanding employee buy-in, providing pathways for growth, and balancing operational excellence with the risk of burnout. Craig emphasizes that the best product a company can offer is its people, and that investing in their development leads to a thriving organizational culture.The Leader's Preflight Checklist - https://operationlead.com/checklistGet Jacob’s Book for Free: https://www.masteryourfirstjob.com/freeVisit Our Website: https://wavesbusinesscoaching.comConnect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube: https://www.youtube.com/@wavesbusinesscoachingSpotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.comChapters00:00 From Military to Mentorship: Craig's Journey08:17 Culture and Workforce Engagement: A Strategic Approach12:45 Systems for Success: Creating a Positive Culture16:18 Understanding Employee Buy-In: Beyond Generational Differences20:39 Employee Empowerment and Loyalty21:35 The Importance of Growth Opportunities23:21 Creating a Positive Work Environment25:09 Investing in Employee Development27:59 Workforce Marketing and Employee Retention30:23 Balancing Operational Excellence and Burnout

Oct 7, 2025 • 48min
55. Olympic Gold Medal Mindset with Joe Jacobi
In this episode of the Waves Business Coaching Podcast, host Jacob Karnes interviews Olympic gold medalist Joe Jacobi, who shares his journey from a young canoeist to an Olympic champion. Joe discusses the importance of being fascinated with the process, the role of curiosity in personal growth, and the significance of relationships formed through competition. He reflects on the challenges faced leading up to the Olympics, the impact of sports psychology on team dynamics, and the lessons learned from winning the gold medal. The conversation emphasizes the value of connection, creativity, and continuous improvement in both sports and life.Get Joe’s Book: https://a.co/d/gjoh6euConnect with Joe: https://joejacobi.comGet Jacob’s Book for Free: https://www.masteryourfirstjob.com/freeVisit Our Website: https://wavesbusinesscoaching.comConnect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube: https://www.youtube.com/@wavesbusinesscoachingSpotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.comChapters00:00 Introduction to Joe's Journey04:48 The Olympic Experience and Its Impact07:46 From Summer Camp to Olympic Dreams10:53 The Road to the Olympics13:33 Building Relationships in Sports16:36 Overcoming Challenges with Team Dynamics19:32 The Role of Sports Psychology22:36 The Olympic Trials and Preparation25:38 The Final Race and Winning Gold28:30 Reflections on Relationships and Curiosity31:33 The Importance of Connection and Creativity37:30 The Power of Sports as Life Teachers40:32 Fascination with the Process43:27 First Jobs and Early Experiences46:20 Adventure Coaching and Life Transitions

Sep 23, 2025 • 45min
54. Why Your Identity Shapes Every Business Decision with Cassie Shae
In this episode of the Waves Business Coaching Podcast, host Jacob Karnes interviews Cassie Shea, a coach specializing in identity transformation for entrepreneurs and tech leaders. They discuss Cassie's journey from corporate leadership to coaching, the importance of identity in achieving business goals, and how to overcome imposter syndrome. The conversation also explores the alignment of personal desires with business objectives, the role of creativity, and the significance of addressing shame in personal and professional growth. Cassie emphasizes the need to want what you want without justification and the power of sharing one's gifts with the world.Identity Worksheet: https://docs.google.com/document/d/19Qv0roptGILdOJ43vnm3pyncxgxoZ1_U-DUKhIP3C8w/edit?tab=t.0#heading=h.y6d9asufrl6gGet Jacob’s Book for Free: https://www.masteryourfirstjob.com/freeVisit Our Website: https://wavesbusinesscoaching.comConnect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube: https://www.youtube.com/@wavesbusinesscoachingSpotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.comChapters00:00 Introduction to Cassie's Journey04:23 Identity Transformation in Business07:15 The Importance of First Jobs10:23 Understanding Identity Work13:13 The Power of Identity in Business Growth16:25 Overcoming Imposter Syndrome19:26 The Role of Authenticity in Business22:11 Aligning Business Systems with Identity23:09 Leading from Design vs. Conditioning26:09 Understanding Mimetic Desire29:04 Identifying Your Gifts and Desires33:16 Navigating Success and Internal Pressure37:59 Balancing Needs and Wants in Life41:30 Embracing Shame and Permission to Want

Sep 9, 2025 • 48min
53. How Disney Creates Magic with Lou Mongello
In this engaging conversation, Jacob Karnes interviews Lou Mongello, a Disney expert and Hall of Fame podcaster, about his journey from being an attorney to creating a successful Disney podcast. They discuss the importance of community, customer experience, and storytelling in business, drawing parallels between Disney's approach and how small businesses can implement similar strategies. Lou shares insights on creating magical moments for customers, the significance of attention to detail, and the power of building genuine relationships. The episode concludes with practical tips for small business owners and Lou's favorite Disney experiences.Work with Lou: https://loumongello.comWDW Radio: https://www.wdwradio.com/Get Jacob’s Book for Free: https://www.masteryourfirstjob.com/freeVisit Our Website: https://wavesbusinesscoaching.comConnect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube: https://www.youtube.com/@wavesbusinesscoachingSpotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.comChapters00:00 The Journey to Disney Podcasting04:11 Building a Community Around Disney07:05 The Magic of Disney Customer Experience09:32 Intentionality and Attention to Detail12:21 Empowering Employees for Exceptional Service15:00 Creating Unforgettable Customer Experiences17:54 The Importance of Consistency in Service20:24 Practical Tips for Small Business Owners24:34 Creating Magical Moments at Disney25:28 The Power of Storytelling in Branding27:53 The Importance of Customer Experience30:52 Building Community and Customer Loyalty33:31 The Role of Genuine Human Connection34:33 Memorable Disney Experiences and Guests40:25 The Impact of Disney on Personal Stories43:34 Key Takeaways for Business Leaders

Aug 26, 2025 • 30min
52. The Psychology of High Performance with Dr. Lani Jones
In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Dr. Lani Jones, a clinical psychologist turned business coach. They discuss the intersection of psychology and business leadership, emphasizing the importance of mental health in leadership roles. Dr. Jones shares her journey from a stable career in healthcare to coaching executives, focusing on the 'final 1%'—small adjustments that can lead to significant improvements in personal and professional life. The conversation also explores the importance of mission, vision, and values in guiding decision-making and finding agency in leadership.More on Dr. Lani Jones: https://drlanijones.com/start-hereGet Jacob’s Book for Free: https://www.masteryourfirstjob.com/freeVisit Our Website: https://wavesbusinesscoaching.comConnect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube: https://www.youtube.com/@wavesbusinesscoachingSpotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.comChapters00:00 Introduction to Dr. Lanny Jones03:48 Transitioning from Psychology to Business Coaching07:04 The Final 1% Framework11:15 Finding Agency in Leadership17:10 Redefining Time and Decision Making21:03 Mission, Vision, and Values as Personal GPS24:50 Practical Steps for Clarity in Life

Aug 12, 2025 • 42min
51. Building Legendary Brands with Scott Wozniak
Scott Wozniak, a leadership consultant and author of "Make Your Brand Legendary," shares his unique journey from theater to business. He emphasizes the importance of clarity in leadership and cultivating raving fans to drive brand success. Scott discusses how operational excellence and team health can transform customer experiences. Drawing on insights from his time at Chick-fil-A, he offers practical strategies for fostering trust and collaboration within teams, crucial for building iconic, customer-loving brands.

Jul 29, 2025 • 39min
50. Unlocking Radical Self Ownership with Mandy Keene
In this episode of the Waves Business Coaching Podcast, Jacob Karnes hosts Mandy Keene, a seasoned coach with 26 years of experience. They delve into the concept of radical self-ownership and the importance of self-awareness in personal and professional growth. Mandy shares her journey into coaching, the significance of personality assessments like DISC and Enneagram, and how vulnerability plays a crucial role in leadership. The conversation emphasizes the need for curiosity and understanding one's blind spots to foster better relationships and success in business.More on Mandy: https://understand.meGet Jacob’s Book for Free: https://www.masteryourfirstjob.com/freeVisit Our Website: https://wavesbusinesscoaching.comConnect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube: https://www.youtube.com/@wavesbusinesscoachingSpotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.comChapters00:00 Introduction to Mandy Keene02:23 Mandy's Journey into Coaching05:51 The Power of Assessments in Coaching06:52 First Job Experience and Early Lessons08:38 Understanding Personality Assessments13:34 Radical Self Ownership and Its Importance17:06 Embracing Vulnerability and Self-Ownership20:00 The Shadow Side of High Achievers24:11 Facing Blind Spots and Personal Growth28:33 The Power of Curiosity in Business34:06 Understanding Imposter Syndrome36:48 Final Thoughts on Curiosity and Self-Compassion


