54. Why Your Identity Shapes Every Business Decision with Cassie Shae

In this episode of the Waves Business Coaching Podcast, host Jacob Karnes interviews Cassie Shea, a coach specializing in identity transformation for entrepreneurs and tech leaders. They discuss Cassie's journey from corporate leadership to coaching, the importance of identity in achieving business goals, and how to overcome imposter syndrome. The conversation also explores the alignment of personal desires with business objectives, the role of creativity, and the significance of addressing shame in personal and professional growth. Cassie emphasizes the need to want what you want without justification and the power of sharing one's gifts with the world.

Identity Worksheet: https://docs.google.com/document/d/19Qv0roptGILdOJ43vnm3pyncxgxoZ1_U-DUKhIP3C8w/edit?tab=t.0#heading=h.y6d9asufrl6g

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Chapters

00:00 Introduction to Cassie's Journey04:23 Identity Transformation in Business07:15 The Importance of First Jobs10:23 Understanding Identity Work13:13 The Power of Identity in Business Growth16:25 Overcoming Imposter Syndrome19:26 The Role of Authenticity in Business22:11 Aligning Business Systems with Identity23:09 Leading from Design vs. Conditioning26:09 Understanding Mimetic Desire29:04 Identifying Your Gifts and Desires33:16 Navigating Success and Internal Pressure37:59 Balancing Needs and Wants in Life41:30 Embracing Shame and Permission to Want