61. How to Build a Marketing Strategy That Scales

In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews David Lillard, head of Spartan Marketing. They discuss the importance of lead generation, clarity in marketing strategies, and the role of team dynamics in achieving business success. David shares insights on building a marketing blueprint, turning customers into brand advocates, and the significance of treating employees as valuable team members. The conversation emphasizes the need for businesses to focus on relationships and clarity to drive growth and success.

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Chapters

00:00 Introduction to David Lillard and Spartan Marketing04:19 Understanding Lead Generation Strategies09:13 The Importance of Clarity in Marketing13:30 Creating a Marketing Blueprint16:58 Turning Customers into Brand Advocates20:55 Building a Values-Driven Team27:39 Final Thoughts and Key Takeaways