60. How Great Stories Turn Sports into Something Deeper with David Cobb

In this episode of The Waves Business Coaching Podcast, host Jacob Karnes interviews David Cobb, a college sports writer for CBS Sports. They discuss David's journey in sports journalism, the evolution of storytelling in the industry, and the impact of AI on writing. The conversation also touches on the importance of human connection, leadership in journalism, and investing in young talent. David shares insights from his experiences covering college football and basketball, and they conclude with rapid-fire questions about memorable moments in sports.

Read David’s Articles on CBS Sports: https://www.cbssports.com/writers/david-cobb/

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Chapters

00:00 Introduction and Background of David Cobb04:00 The Evolution of Sports Journalism06:55 The Role of Storytelling in Sports10:28 Personal Connections Through Sports15:14 The Impact of AI on Sports Writing27:37 The Human Element in Storytelling28:58 The Role of AI in Sports Journalism30:53 Building Relationships in Reporting33:30 Investing in Young Talent37:55 Leadership and Management in Media42:48 Memorable Moments in College Football