

Waves Business Coaching
Jacob Karnes
Welcome to the Waves Business Coaching podcast, where we help you build your dream business so that you can have more freedom. Waves Business Coaching is hosted by Jacob Karnes, the owner of Waves Business Coaching and best-selling author of Master Your First Job. You'll hear from Jacob and other subject-matter experts so that you can create the dream business you need to get the freedom you desire. Visit our websites: WavesBusinessCoaching.com MasterYourFirstJob.com
Episodes
Mentioned books

Jun 3, 2025 • 33min
46. Crafting the Perfect One-Liner with Danielle Bornowski
Jacob Karnes hosts a live workshop with marketing strategist Danielle Bornowski, focusing on the importance of crafting effective one-liners for businesses. The conversation explores the formula for creating compelling one-liners, the significance of aligning problems with solutions, and the process of refining these statements to engage potential clients. Throughout the workshop, listeners gain insights into the art of storytelling in marketing and the necessity of making the message about the audience rather than the business itself.Supercharge Your Business with Glowing Reviews: https://dqbstrategies.marketing/reviewsGet Jacob’s Book: https://www.masteryourfirstjob.comVisit Our Website: https://wavesbusinesscoaching.comConnect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube: https://www.youtube.com/@wavesbusinesscoachingSpotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.comChapters00:00 Introduction to Marketing Strategies04:14 The Importance of One-Liners07:07 Crafting Your One-Liner09:51 Understanding the Problem12:27 Aligning Solutions with Problems15:22 Testing and Iterating Your One-Liner17:50 Finalizing Your One-Liner20:28 Takeaways and Conclusion

May 20, 2025 • 37min
45. How to Keep Customers Coming Back with Just 3 Emails a Week with Zack Zeller
Jacob Karnes and Zack Zeller discuss the untapped potential of email lists for small businesses, particularly in the restaurant industry. Zack shares his journey into marketing, the importance of creating engaging content, and how to leverage community ties to enhance customer relationships. The conversation emphasizes the need for consistent communication, overcoming perfectionism in marketing, and utilizing automation to streamline email campaigns. Listeners are encouraged to focus on actionable strategies that can lead to increased customer retention and business growth.Get Zack’s Email Resource: https://fixyourlist.comGet Jacob’s Book: https://www.masteryourfirstjob.comVisit Our Website: https://wavesbusinesscoaching.comConnect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube: https://www.youtube.com/@wavesbusinesscoachingSpotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.comChapters00:00 Zack's Journey into Marketing04:30 The Untapped Gold Mine of Email Marketing07:27 Overcoming Email Marketing Fears10:09 Driving Foot Traffic with Targeted Emails12:51 Community Engagement through Email15:38 Starting Small with Email Marketing18:34 Leveraging Automation in Email Marketing21:13 Maximizing Customer Engagement23:57 Key Takeaways for Small Business Owners35:31 Maximizing Restaurant Profitability through Automation36:33 Creating a Profitable Email Strategy

May 6, 2025 • 28min
44. Mastering Time Management with Nathan Murith
In this episode, Jacob Karnes interviews Nathan Murith, a technology executive and real estate investor, about balancing family life with professional responsibilities. Nathan shares his insights on time management, the importance of clarity in personal goals, and strategies for being present with family. He emphasizes the significance of saying no to maintain focus on what truly matters and discusses how automation can streamline daily tasks. The conversation highlights the value of intentionality in both personal and professional life, providing listeners with practical tips for achieving a better work-life balance.Connect and learn how we automated a $5k/month rental portfolio: murith.comGet Jacob’s Book for FREE: https://www.masteryourfirstjob.com/freeVisit Our Website: https://wavesbusinesscoaching.comConnect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube: https://www.youtube.com/@wavesbusinesscoachingSpotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.comChapters00:00 Introduction to Nathan Murith's Journey04:13 Balancing Family and Professional Life07:07 The Importance of Clarity and Purpose09:35 Time Management Strategies12:22 The Value of Being Present15:25 Automating Life and Work18:05 Creating Strong Family Connections20:53 Final Thoughts and Key Takeaways

Apr 22, 2025 • 44min
43. How Podcasts Are Changing Media and Business with Hector Santiesteban
Jacob Karnes speaks with Hector Santiesteban, owner of Amplafy Media, about the transformative power of podcasting in the business landscape. They discuss how podcasts can build trust and authority, the rise of executive podcasts, and the importance of consistency in content creation. Hector shares insights on overcoming barriers to entry in podcasting and how it can serve as a platform for thought leadership. The conversation also touches on the relevance of long-form content in today's media landscape and the societal impact of podcasts as a medium.Get Free Podcast Resources: https://beacons.ai/hector_podcastGet Jacob’s Book For Free: https://www.masteryourfirstjob.com/freeVisit Our Website: https://wavesbusinesscoaching.comConnect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube: https://www.youtube.com/@wavesbusinesscoachingSpotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.comChapters00:00 Introduction to Hector Santiesteban and His Journey04:35 The Evolution of Podcasting and Its Impact07:14 The Role of Podcasts in Modern Media10:22 The Surge of Executive Podcasts13:07 Long-Form Content vs. Short-Form Content15:54 Benefits of Podcasting for Business Leaders18:45 What Makes a Podcast Successful?23:00 Understanding Podcast Appeal27:24 The Importance of Consistency in Podcasting34:25 Building Thought Leadership Through Podcasting37:34 Starting a Podcast on a Budget40:20 The Future of Podcasting as a Revolutionary Medium

Apr 8, 2025 • 39min
42. The Digital Marketing Playbook for Small Business Owner with Brien Gearin
In this episode, Jacob Karnes speaks with Brien Gearin about the intersection of business, family life, and digital marketing. Brien shares his journey from a young entrepreneur to running a successful digital marketing firm, Ricochet Digital Marketing. They discuss the importance of patience and confidence in both parenting and business, the challenges of sales, and the power of digital marketing tools like Google Business Profiles and email marketing. The conversation emphasizes the need for small businesses to optimize their online presence and maintain customer relationships through effective communication.Ricochet Digital Marketing: https://ricochetdm.comConnect with Brien on Linked In: https://www.linkedin.com/in/brien-gearin/Get Jacob’s Book for Free: https://www.masteryourfirstjob.com/freeVisit Our Website: https://wavesbusinesscoaching.comConnect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube: https://www.youtube.com/@wavesbusinesscoachingSpotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.comChapters00:00 Introduction to Brien Gearin's Journey04:39 The Evolution of Ricochet Digital Marketing07:33 Overcoming Early Challenges in Business10:26 Building Confidence in Sales13:09 Insights on Paid Advertising16:05 Maximizing Google Business Profile for Local Businesses22:18 The Importance of Visual Representation in Business24:21 Harnessing the Power of Email Marketing32:02 Lessons from Fatherhood: Patience and Confidence36:32 Key Takeaways and Final Thoughts

Mar 25, 2025 • 35min
41. How to Network with Confidence and Purpose with Michelle Schafer
In this episode of the Waves Business Coaching Podcast, host Jacob Karnes interviews career coach Michelle Schafer, who specializes in career transitions and leadership development. They discuss the importance of networking for business owners, how to overcome limiting beliefs about networking, and effective strategies for building professional relationships. Michelle emphasizes that networking is about interaction rather than transaction and shares practical tips for integrating networking into daily life. The conversation highlights the significance of curiosity in networking and the power of asking for help to expand one's network.Get a free downloadable chapter from Michelle’s new book: https://mschafercoaching.ca/cultivatingcareergrowth/Get Jacob’s Book: https://www.masteryourfirstjob.comVisit Our Website: https://wavesbusinesscoaching.comConnect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube: https://www.youtube.com/@wavesbusinesscoachingSpotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.comChapters00:00 Introduction to Career Coaching and Networking04:01 The Importance of Networking in Career Development14:11 Overcoming Limiting Beliefs in Networking23:09 Strategies for Effective Networking30:35 The Power of Asking for Referrals32:43 Key Takeaways and Conclusion

Mar 11, 2025 • 31min
40. The Formula for an Irresistible Offer with Jessica Miller
In this episode, Jacob Karnes interviews Jessica Miller, a business and growth strategist, who shares her journey from pharmacist to entrepreneur. They discuss the importance of creating a 'Hell Yes' offer that resonates with the business owner and the customer. Jessica emphasizes the need to optimize existing offers for growth, the role of job offers in attracting talent, and how to build trust with an audience. The conversation highlights the balance between development and simplicity in business and the significance of authenticity in sales.Free Offer Optimization Scorecard -https://www.your10kformula.com/Get Jacob’s Book:https://www.masteryourfirstjob.comVisit Our Website:https://wavesbusinesscoaching.comConnect with Jacob on Linked In:https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube:https://www.youtube.com/@wavesbusinesscoachingSpotify:https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts:https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website:https://wavesbusinesscoaching.comChapters00:00 Introduction to Jessica Miller's Journey07:06 Crafting a Hell Yes Offer12:46 The Role of Energy in Business18:47 Hiring as an Offer24:27 Final Thoughts and Connection

Feb 25, 2025 • 34min
39. How Business Owners Should Use LinkedIn with Joe McKay
In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Joe McKay, a solopreneur and LinkedIn expert. Joe shares his journey from creating a dodgeball community in Australia to mastering LinkedIn content creation. He discusses the importance of understanding your audience, the three types of LinkedIn posts every business owner should know, and how to effectively engage with potential clients. Joe emphasizes the need for authenticity in social media interactions and provides actionable strategies for building a strong LinkedIn presence.
Get Joe’s solopreneurship insights at https://joemckay.info
Get Jacob’s Book: https://www.masteryourfirstjob.com
Visit Our Website: https://wavesbusinesscoaching.com
Connect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/
Subscribe to the Waves Business Coaching Podcast:
YouTube: https://www.youtube.com/@wavesbusinesscoaching
Spotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QW
Apple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.com
Chapters
00:00 Introduction to Joe McKay
06:29 Three Essential LinkedIn Post Types
12:31 Starting Your LinkedIn Presence
24:54 The Flywheel Effect in Content Creation
32:16 Final Thoughts on Authenticity

Feb 11, 2025 • 35min
38. How Cognitive Health Drives Leadership and Business Growth with Eric Collett
In this episode of the Waves Business Coaching Podcast, host Jacob Karnes interviews Eric Collett, who shares his journey from early childhood interests in business to becoming a leader in cognitive health and productivity. They discuss the importance of brain health for productivity, the foundational practices for optimizing brain function, and the role of sleep, physical activity, and nutrition. Eric emphasizes that brain health can be improved at any age and provides insights on how to integrate mental health into business productivity. The conversation concludes with resources for listeners to enhance their cognitive health.
Enter the code WAVES to get a 30-day free trial of Eric’s membership site: https://www.amindforallseasons.com/join
Get Jacob’s Book: https://www.masteryourfirstjob.com
Visit Our Website: https://wavesbusinesscoaching.com
Connect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/
Subscribe to the Waves Business Coaching Podcast:
YouTube: https://www.youtube.com/@wavesbusinesscoaching
Spotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QW
Apple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.com
Chapters
00:00 Eric Collett's Entrepreneurial Journey
04:24 Lessons from Early Jobs and Career Growth
07:13 The Importance of Brain Health
10:01 Optimizing Brain Function for Productivity
12:59 Foundational Elements of Brain Health
15:55 Signs Your Brain Health Needs Attention
18:48 Practical Steps for Improving Brain Health
21:29 Integrating Brain Health into Daily Life
24:16 Final Thoughts on Brain Health and Productivity

Jan 28, 2025 • 37min
37. Designing Training for Impact with Jake Wysocki
In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Jake Wysocki, who shares insights on making employee training more engaging and effective. They discuss the importance of authenticity, the challenges of employee engagement, and the significance of fun in training. Jake emphasizes the need for preparation and the use of design thinking methodologies, such as the Rose Thorn Bud exercise, to gather feedback and improve training experiences. The conversation also touches on overcoming presentation jitters and the value of opting in for training to drive engagement.
Jake’s Newsletter: http://newsletter.intentioncraft.com/
Connect with Jake: https://www.linkedin.com/in/jakewysocki/
Get Jacob’s Book: https://www.masteryourfirstjob.com
Visit Our Website: https://wavesbusinesscoaching.com
Connect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/
Subscribe to the Waves Business Coaching Podcast:
YouTube: https://www.youtube.com/@wavesbusinesscoaching
Spotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QW
Apple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.com
Chapters
00:00 Jake Wysocki's Journey to Intention Craft
06:42 Engagement in Employee Training
12:23 Common Pitfalls in Employee Engagement
19:27 Engaging Training Techniques
25:04 Facilitating Learning in Training
30:47 Creating a Positive Feedback Culture


