43. How Podcasts Are Changing Media and Business with Hector Santiesteban

Jacob Karnes speaks with Hector Santiesteban, owner of Amplafy Media, about the transformative power of podcasting in the business landscape. They discuss how podcasts can build trust and authority, the rise of executive podcasts, and the importance of consistency in content creation. Hector shares insights on overcoming barriers to entry in podcasting and how it can serve as a platform for thought leadership. The conversation also touches on the relevance of long-form content in today's media landscape and the societal impact of podcasts as a medium.Get Free Podcast Resources: https://beacons.ai/hector_podcastGet Jacob’s Book For Free: https://www.masteryourfirstjob.com/freeVisit Our Website: https://wavesbusinesscoaching.comConnect with Jacob on Linked In: https://www.linkedin.com/in/jacobkarnes/Subscribe to the Waves Business Coaching Podcast:YouTube: https://www.youtube.com/@wavesbusinesscoachingSpotify: https://open.spotify.com/show/3pbBD2zFZKsq588qJOh9QWApple Podcasts: https://podcasts.apple.com/us/podcast/waves-business-coaching/id1714852483Visit our Website: https://wavesbusinesscoaching.comChapters00:00 Introduction to Hector Santiesteban and His Journey04:35 The Evolution of Podcasting and Its Impact07:14 The Role of Podcasts in Modern Media10:22 The Surge of Executive Podcasts13:07 Long-Form Content vs. Short-Form Content15:54 Benefits of Podcasting for Business Leaders18:45 What Makes a Podcast Successful?23:00 Understanding Podcast Appeal27:24 The Importance of Consistency in Podcasting34:25 Building Thought Leadership Through Podcasting37:34 Starting a Podcast on a Budget40:20 The Future of Podcasting as a Revolutionary Medium