57. How to Tell Stories That Actually Connect with Andrew Amerson

In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Drew Amerson, the founder of Tree City Creative, a video-led marketing company. They discuss Drew's journey in storytelling, the influence of North Point Ministries on his communication style, and the importance of storytelling in various mediums, including music and literature. Drew shares insights on how storytelling can enhance marketing efforts and the significance of depth in narratives, drawing parallels with Disney's approach to storytelling in entertainment. In this engaging conversation, Jacob Karnes and Drew Amerson explore the intricate relationship between storytelling and branding, emphasizing the importance of detail in marketing. They discuss how effective storytelling can bridge the gap between nonprofits and for-profits, and the necessity of balancing content quality with aesthetic appeal in video production. The dialogue also touches on the creative process, drawing parallels between music, sports, and marketing, ultimately highlighting the value of tension in fostering creativity and collaboration.

Tree City Creative: treecitycreative.com

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Chapters

00:00 Introduction to Drew Amerson and Tree City Creative03:01 The Impact of North Point on Storytelling06:09 Exploring Storytelling in Music and Literature08:59 The Art of Storytelling in Business and Marketing11:55 Disney: Mastering Storytelling in Entertainment18:47 The Power of Storytelling in Branding21:24 Creating Engaging Visuals for Effective Marketing23:03 Learning from Nonprofits: Storytelling Across Sectors25:50 Balancing Content and Aesthetics in Marketing29:42 The Beatles and the Art of Storytelling36:22 Embracing Tension in Creative Processes