56. Why Culture Is Built on the Frontline with Craig Coyle

In this episode of the Waves Business Coaching Podcast, Jacob Karnes interviews Craig Coyle, a former US Army captain and Apache helicopter pilot turned leadership coach. They discuss the importance of leadership, culture, and employee engagement in business. Craig shares insights from his military experience and how they translate into effective leadership in the corporate world. The conversation covers the significance of creating systems for success, understanding employee buy-in, providing pathways for growth, and balancing operational excellence with the risk of burnout. Craig emphasizes that the best product a company can offer is its people, and that investing in their development leads to a thriving organizational culture.

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Chapters

00:00 From Military to Mentorship: Craig's Journey08:17 Culture and Workforce Engagement: A Strategic Approach12:45 Systems for Success: Creating a Positive Culture16:18 Understanding Employee Buy-In: Beyond Generational Differences20:39 Employee Empowerment and Loyalty21:35 The Importance of Growth Opportunities23:21 Creating a Positive Work Environment25:09 Investing in Employee Development27:59 Workforce Marketing and Employee Retention30:23 Balancing Operational Excellence and Burnout