
High Intensity Business
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.
Latest episodes

Dec 4, 2024 • 53min
492 - High Intensity Sales: How to Pitch, Handle Objections, and Close
How can you design sales pitches for your high-ticket HIT programs that really work? Dave Bess returns to talk about the exact approach – and even the specific words – that you should use to close up to 90% of your prospects. Dave co-founded Underground Fitness and launched PT Legends and Greenlight Personal Training. He is a highly successful business builder and coach. If you want more people to say “yes” to your HIT offerings, tune in to this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

Nov 27, 2024 • 44min
491 - How to Transform Your Garage into a Money-Making Fitness Machine
Do you have a garage? Then what’s stopping you from having your own low-cost, highly successful HIT studio? Million-Dollar Trainer Pete Cerqua returns to the podcast to show you how to turn your garage into a high-profit fitness business from start to finish. We talk about some examples of garage-based studios Pete has helped design and how successful these home-based HIT entrepreneurs have now become — and how you can do the same. If you want to start a great business that can have you set for life from the comfort of your own home and want to know how to design an efficient, profitable HIT studio, then don’t miss this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

Nov 21, 2024 • 47min
490 - Enhanced Eccentrics and Lumbar Health: The Negator’s Impact on Aging Spines
Dr. Michael McMillan, a retired orthopedic surgeon and former powerlifter, delves into the incredible benefits of eccentric-focused training. He explains how this technique not only boosts muscle growth but also reduces injury risks. Listeners learn about the NeGator Strength System, innovations in lumbar training, and how eccentric movements can aid in recovery and strength, especially for aging spines. McMillan shares insights on overcoming workout plateaus and the significance of proper training protocols for optimal results.

Nov 13, 2024 • 38min
489 - How Andy Omel built a 30+ Session/Week Personal Training Business with only Timed Static Contractions
Ever thought about starting your own HIT business but you have no budget or background in fitness? Static Strong founder Andy Omel joins us to talk about how he pivoted from a different industry into starting a HIT Business on a shoestring budget. Now, Andy is a successful strength trainer who helps clients get into great shape — all without moving an inch! Andy is a great guest, and if you’ve ever thought about starting your own HIT Business but you’re unsure about the seemingly high barrier to entry, you should tune in to this one! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

Nov 6, 2024 • 43min
488 - Chuck Bixby: Discovering HIT, Learning from Roger Schwab, and Saving Studios Time
What’s it like to be an in-demand strength trainer that fitness business owners love having in their strength studios? Veteran HIT trainer and strength training expert Chuck Bixby joins to talk about his journey, what it’s like to train with high-intensity training legend Roger Schwab, and how he can help your strength studio operate with less pressure and give you more time to build and grow. Chuck holds master's degrees in physical education and clinical exercise physiology, with certifications from the American College of Exercise and Exercise as Medicine, and he has consulted with professional sports teams like the Philadelphia Eagles and the Flyers. We had a great conversation on this one! It's just a good peek at Roger Schwab’s approach to training instruction, Mainline Health & Fitness as it grew, and we also talk about how Chuck can help your strength studio — give it a listen now! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

Oct 30, 2024 • 54min
487 - How to Make $366K as a Solo HIT Operator featuring Dagoberto Vila
What can you do to become a highly successful, ultra-efficient solo operator of a HIT strength training studio? You’ve heard of Doug Holland, now see how Dagoberto Vila earns up to $366,000 a year all by himself. Bert returns to the podcast to talk about how he turned his knowledge and personal training skills into a one-man studio that has loyal clients, and we talk about how you can follow his blueprint so you can do the same. If you want to start – or grow – a HIT fitness business and make it really successful, you’ll want to tune in to this conversation! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

Oct 23, 2024 • 59min
486 - Dave Bess: Mastering the 5-Step Sales Process for High-Ticket HIT Offers
What does selling a high-ticket HIT program look like from start to finish and how can you create your own? Dave Bess returns to the podcast to walk you through his proven high-ticket process and we’ll give you a high-level step-by-step on how you can implement this in a way that makes sense for your HIT fitness business. As well as being the co-founder of Underground Fitness and later launching PT Legends and Greenlight Personal Training, Dave is a highly successful business builder and coach. If you’ve ever wanted to create your own high-ticket program and wanted a clear plan on how to do just that, you need to check out this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

Oct 16, 2024 • 53min
485 - How to Choose the Right Marketing Tools for Your HIT Studio with Connie Holen
Looking for better tools to help you with your HIT business marketing and want to avoid the headaches of choosing the wrong ones? Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other things, and she joins us once again to talk you through finding the best email marketing software to help you reach and retain more of your clients. If you want to find out what the right marketing tools are for your HIT business, this episode is a good place to start! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

Oct 9, 2024 • 50min
484 - Is SuperSlow the Holy Grail of HIT or an Overhyped Myth? Featuring Dagoberto Vila
Is SuperSlow the most effective HIT workout protocol and can it help you maximize your genetic potential faster than any other strength training approach? Dagoberto Vila is a bodybuilding champion, the owner of Fit for Life Strength, a certified MedX Fitness Coach and a certified SuperSlow instructor. He joins the podcast to talk about getting the most out of your workouts and why he’s so passionate about SuperSlow as one of the best ways – if not the best way – to strength train. We talk about the science behind why slow reps are effective, how slow you should go, training frequency and volume, and this episode gets a bit spicy in spots — make sure you tune in! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

Oct 2, 2024 • 59min
483 - Building the Future of Fitness: How EXS School Powers EXS Studios with Hugo Moniz
What’s it like to create your own High-Intensity Training sphere from scratch when there isn’t one that you can join as a HIT entrepreneur in your own country? Hugo Moniz, founder of EXS, talks about creating an incredible business ecosystem where he not only provides high-quality HIT education for personal trainers, but also works with doctors, hospitals, and other strength training business owners to promote high-intensity training that benefits patients, clients, and fitness business, and he even has the time to run his own strength training studio and yearly exercise summit! Hugo’s success story is something we can all draw lessons and inspiration from — don’t miss this one! ━━━━━━━━━━━━ 💪 Get Incredible Fitness Equipment from Imagine Strength ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here