High Intensity Business 514 - How to Start A Profitable Strength Training Business — The Million-Dollar Method (with Pete Cerqua)
May 7, 2025
Pete Cerqua, a Million-Dollar Trainer with 16 years of experience running a successful strength training business, shares invaluable insights for aspiring fitness entrepreneurs. He discusses the four essential keys to launching a profitable business within 30 days. Topics include choosing effective training protocols, crafting the perfect pitch, and mastering client consultations. Cerqua also emphasizes innovative marketing strategies and personalized engagement techniques that can lead to enduring client relationships and sustained growth in the industry.
AI Snips
Chapters
Books
Transcript
Episode notes
Use 30-Minute Workout Sessions
- Use a 30-minute workout product to optimize scheduling and profitability.
- You can charge the same as for a 60-minute session but deliver more efficient results.
Master Your Quick Sales Pitch
- Craft a concise, benefit-focused pitch that appeals directly to client desires.
- Deliver your pitch briefly and stop talking to provoke interest and questions.
Keep Consultations Brief and Focused
- Aim to book consultations through your pitch, not to explain everything upfront.
- Keep consultations brief and professional, ideally no longer than the workout time.
