High Intensity Business

Lawrence Neal
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Oct 22, 2025 β€’ 1h 3min

538 - How To Build A HIT Strength Studio Empire With No Ads and No Burnout (with Andrei Yakovenko)

Do you dream of scaling your strength studio without burning out or spending big on ads and marketing? In this episode, New Element Training Founder Andrei Yakovenko returns to share his journey into high-intensity training and how it sparked big changes for him, including how he scaled from one to three strength studios (and counting!). He goes into what sets the top personal trainers apart, why he still leads intro workouts himself, how sharing your own story can win over new clients, and why he wrote his latest book. If you’re worried about burning out or becoming overwhelmed in your HIT business, then tune in to this one! ━━━━━━━━━━━━ Get a free course to start & grow your own personal training business ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here  ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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Oct 15, 2025 β€’ 1h 11min

537 - Deep Dive: Initial Consultations That Get You More HIT Personal Training Clients (With Pete Cerqua)

What needs to happen and what should you say on the first time a potential client walks through your door?   In part 4 of this HIT Garage Gym series, Million-Dollar Trainer Pete Cerqua walks you through how your initial consultation with a prospective client should go β€” how long should it be? How much should you explain? How many exercises should you do? What do you say to close effectively? And of course, we get into the details so you can design the style of consultation that works for you.   If you want to make a great first consultation that will make your HIT business a client magnet, this episode is a must-listen! ━━━━━━━━━━━━ Join the FREE HIB community here with a weekly Q&A with Lawrence ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here  ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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Oct 8, 2025 β€’ 1h 20min

536 - Guaranteed HIT Success: Doing These Things Will Make You A Great Personal Trainer (with Umangg Sain)

What would your strength training journey look like if you were doing all the right things, clients are flocking to you, and you’re on the cusp of launching your own HIT studio? Umangg Sain is an experienced HIT personal trainer in India who has worked with some of the top fitness organizations and is a successful solo strength professional.    We talk about the growing strength training culture in India, the fascinating lessons all fitness professionals can learn from serving high-end clients, and what you need to master in order to be successful enough to tap into the high-ticket market. We go into things like your approach to client education when they have the wrong ideas, why personal training shouldn’t be one-size-fits-all, the effect of your session rates on potential clients, unexpectedly landing Ken Hutchins as a mentor, what you need to learn and master to become a great trainer, and more! This interview with Umangg is such a great glimpse into what it takes to be a great trainer doing the work that inevitably leads to success β€” don’t miss this one! ━━━━━━━━━━━━ Join My Free Community Here and Get A Business Course on Scaling Without Burnout ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here  ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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Oct 1, 2025 β€’ 1h

535 - Proven To Grow Your HIT Business β€” Powerful PR: A DIY Strategy Guide (with Nubia Wilson)

Every HIT studio owner and personal trainer would love to have their phones ringing off the hook with clients asking to train with them, so how can you make this happen?   In this episode, Cielo Consulting Founder Nubia Wilson explains how you can put powerful PR to work in driving clients to your fitness business and why this works (just ask Fred Hahn and Melinda Hughes!).    We talk about what works the best in getting you more clients in your area, what media outlets to look for and how to pitch them, how you can take advantage of holidays and special events throughout the year to boost your sign-ups and sessions, and more! ━━━━━━━━━━━━ Join the Free HIB Community here ━━━━━━━━━━━━ Join even more HIT Experts in the HIB Pro Community here  ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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Sep 24, 2025 β€’ 27min

534 - How To Set Your Personal Training Rates and When To Raise Prices (HIT Garage Gym Series part 3 with Pete Cerqua)

So you’ve planned and designed your new home-based HIT studio β€” how much should you charge clients? When should you raise your rates? How should you raise your rates (and should you worry about clients when you do)?   In part 3 of this HIT Garage Gym series, Million-Dollar Trainer Pete Cerqua walks you through the most important things you need to know about picking your product (do you know what it is that you’re actually selling?), setting your prices, and what to say and how to raise prices at the right time for your business.   If you want to grow and scale your home-based strength training business the right way without crashing and burning, tune in to this one!  ━━━━━━━━━━━━ Join the FREE HIB community here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join more HIT Experts in the HIB PRO Community here  ━━━━━━━━━━━━ Connect directly with Pete here ━━━━━━━━━━━━ Resistance Exercise Professionals ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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Sep 17, 2025 β€’ 1h 20min

533 - How to Reverse Chronic Illnesses Like Heart Disease, Type 2 Diabetes, and Back Pain with HIT (with Tim Dettmann)

There is a quiet pandemic that’s going on in the world that not enough people are talking about: chronic disease.   More and more people are getting chronically ill, but what if the solution to heart disease, type 2 diabetes, and other chronic conditions has actually been there all along?   In this episode, university lecturer, researcher, and physiotherapist Tim Dettmann joins us to talk about how high-intensity training can literally help save lives and extend both lifespan and healthspan, and why many HIT practitioners don’t realize the power they have to help their clients β€” and why that needs to change.   This is one of those episodes that is genuinely eye-opening, even if you’ve been in the health and fitness sphere for a long time β€” don’t miss it! ━━━━━━━━━━━━ Join My Free Community Here and Get A Business Course on Scaling Without Burnout ━━━━━━━━━━━━ Join HIT Experts in the HIB Pro Community here  ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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Sep 10, 2025 β€’ 1h 17min

532 - How to Choose The Best HIT Machines For Your New Garage-Based HIT Studio (a Deep Dive with Pete Cerqua)

So you’ve designed and built out your new garage-based HIT studio, and you’re ready to get your HIT machines β€” which machines should you get first? Should you favor certain brands over others? Does the type of equipment matter if you like to train a certain way or if your type of clients have very specific needs?   Million-Dollar Trainer Pete Cerqua returns for part 2 of the series on building your own garage-based HIT studio, and we get into the nitty-gritty of choosing the right machines for your specific needs, based on your available studio space, your training style, your target market, and – most importantly – your budget.   If you want to get the absolute best machines for your new HIT business and avoid getting equipment that won’t get the job done right, don’t miss this episode! ━━━━━━━━━━━━ Join My Free Community Here and Get A Business Course on Scaling Without Burnout ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here  ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here  ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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Sep 3, 2025 β€’ 29min

531 - How to Start Your Own HIT Fitness Business in Your Garage β€” What You Need To Know To Get Started the Right Way (with Pete Cerqua)

So you’re ready to build your own garage-based HIT studio, but what exactly do you need to know to get started?   In this first episode of a new series, Million-Dollar Trainer Pete Cerqua walks you through the first steps you need to take and all the things you need to know to lay the foundations of your new business properly, including knowing if your area is good for that type of business, permits and zoning considerations, types of external buildings and internal modifications you can consider, your initial setup, client amenities, and more.   If you want to get your HIT fitness business started the right way and avoid costly mistakes, tune in to this one!  ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━⁠ Join HIT Experts in the HIB Community here  ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here ━━━━━━━━━━━━ This is episode 1 of the β€œHIT Garage Business” mini-series β€” see the entire series here.
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Aug 27, 2025 β€’ 1h 25min

530 - How To Be A Successful HIT Personal Trainer β€” No HIT Studio Required! (with Jeremy Amin)

How can you build a successful HIT personal training business without your own HIT studio?   Jeremy Amin has done it, and in this episode, we talk about how he’s growing his client list while training in a big box gym.   We go into some very specific – and highly effective – tactics that he has used to get more clients, from simple things like talk triggers and converting conversations to attracting prospective clients with short phone outreach methods, gym bulletin boards, and even chalkboards.    If you don’t see yourself close to setting up your own HIT studio yet but you’re thinking about becoming a highly successful HIT personal trainer, don’t miss this great episode with Jeremy! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━⁠ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here  ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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Aug 20, 2025 β€’ 59min

529 - How To Keep Your Personal Training Clients Coming Back For More β€” Million-Dollar HIT Client Retention Strategies and Tactics (with Pete Cerqua)

So you’ve started getting good at getting strength training clients, but are you – or your trainers – doing things that drive business away without realizing it? Million-Dollar Trainer Pete Cerqua returns to talk about why your approach to client retention matters when it comes to building a successful fitness business and the things you can do right now to make sure your clients keep coming back. Pete walks you through where trainer-client relationships go wrong, why you need to be softly and subtly selling all the time (and how you can do this), designing a workout that will help you get and keep more clients, how to stand out if you’re in an area with a lot of competition, and more. Make sure you’re not losing clients without realizing it and tune in to this one! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here  ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

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