High Intensity Business

So you’re ready to build your own garage-based HIT studio, but what exactly do you need to know to get started?   In this first episode of a new series, Million-Dollar Trainer Pete Cerqua walks you through the first steps you need to take and all the things you need to know to lay the foundations of your new business properly, including knowing if your area is good for that type of business, permits and zoning considerations, types of external buildings and internal modifications you can consider, your initial setup, client amenities, and more.   If you want to get your HIT fitness business started the right way and avoid costly mistakes, tune in to this one!  ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━⁠ Join HIT Experts in the HIB Community here  ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here ━━━━━━━━━━━━ This is episode 1 of the “HIT Garage Business” mini-series — see the entire series here.

How can you build a successful HIT personal training business without your own HIT studio?   Jeremy Amin has done it, and in this episode, we talk about how he’s growing his client list while training in a big box gym.   We go into some very specific – and highly effective – tactics that he has used to get more clients, from simple things like talk triggers and converting conversations to attracting prospective clients with short phone outreach methods, gym bulletin boards, and even chalkboards.    If you don’t see yourself close to setting up your own HIT studio yet but you’re thinking about becoming a highly successful HIT personal trainer, don’t miss this great episode with Jeremy! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━⁠ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here  ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

So you’ve started getting good at getting strength training clients, but are you – or your trainers – doing things that drive business away without realizing it? Million-Dollar Trainer Pete Cerqua returns to talk about why your approach to client retention matters when it comes to building a successful fitness business and the things you can do right now to make sure your clients keep coming back. Pete walks you through where trainer-client relationships go wrong, why you need to be softly and subtly selling all the time (and how you can do this), designing a workout that will help you get and keep more clients, how to stand out if you’re in an area with a lot of competition, and more. Make sure you’re not losing clients without realizing it and tune in to this one! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here  ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What do you need to know to get the most out of your MedX machines and give your strength training clients the best possible results?   In this previously members-only episode, we’re featuring award-winning trainer and MedX expert Bill Crawford, the founder of Basic Training in Scottsdale, Arizona.    We go into detail on how to get the most in terms of configuring your machines, optimizing for different client builds and heights, how to coach specific exercises, how to use MedX equipment as a proper selling point for your fitness business, and more.   If you use MedX machines and want to get even more out of them, don’t miss this timeless expert interview with one of the best! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What’s it like to leave a high-paying job in one of the greatest cities in the world so you can create a hyper-focused podcast serving High-Intensity Training business owners?    That’s exactly what Lawrence Neal, founder of the High Intensity Business podcast (formerly called Corporate Warrior) did, and it wasn’t always smooth sailing.    Dave Bess turns the tables on Lawrence and gets him to talk about what it took to get HIB to where it is now: a household name in the HIT industry, one that serves the fitness business owner from start to finish.   If you want to know more about the person behind over 500 episodes throughout more than a decade of interviewing HIT experts, don’t miss this great conversation between Dave and Lawrence! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join Lawrence, Dave, and other HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What does it take to go from 1 studio to 1 million in revenue?   Strength Evolution founder Patrick Ziebell joins us to talk about how he finally unlocked the path to success after being slow to grow.    We talk about how important having the right focus is, using MedX Medical machines, working as a trainer versus working on the business, how he looks at having competition, and more — including a face-to-face conversation with Arthur Jones that Patrick will probably never forget.    If you want to see how a million-dollar HIT entrepreneur locks in to grow his business, this episode is something you’ll want to dig into. ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join Patrick and other HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

What’s it like doing over a hundred client sessions a week, helping people get fit and fixing injuries caused by things like CrossFit?   Salus Strength Founder Kyra Seiler talks about how she fixed her many injuries using high-intensity training and how she’s helping many people do the same while getting in the best shape of their life.    We go into how she went from chronically injured CrossFit practitioner to successful HIT strength trainer doing over 100 sessions a week, including how she manages to get so many referrals as a “fun” personal trainer (in her own clients’ words!).    If you want to know what it’s like to come from the depths of CrossFit to the heights of HIT, check out Kyra’s story in this episode! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join Kyra in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

How quickly can you become a highly profitable personal trainer and HIT studio owner?   TJ Milam is the founder of Premier Strength in Nashville, Tennessee, and he talks about his journey from starting out in Hollywood to starting his own High-Intensity Training Studio and getting 40 sessions right after opening.   We go into the powerful customer service lessons he’s learned that attracts clients to you, why your mindset matters more than you might think, and exactly how he managed to get so many sessions right away once he opened the doors to his new HIT studio… and how you can do the exactly the same thing and get the similar results.   If you want a formula for fitness business success with a real-life case study of just that in action, this episode with TJ is something you should tune in to! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join TJ in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

How does a world-class personal trainer give exercise instruction to clients?   In this previously members-only Masterclass, Discover Strength CEO Luke Carlson dives deep into how to give the best exercise instruction for your HIT clients in painstaking detail - there’s no wiggle room to let mediocrity slip into this one!   We talk about what you need to say, when you need to say it, what to look out for when using very specific MedX machine configurations, and how to get the most out of every workout for your clients.    If you want to up your game and give your clients world-class exercise instruction that keeps them coming back to you, this Masterclass is a must-listen! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here.

What separates the average strength trainer and HIT business owner from the great ones, and what key lessons can you learn from the best in the business?   Scott Savor is the CEO and Leadership Consultant at Uncommon Competitor, and on this episode, we talk about what every HIT professional needs to develop to become more successful sooner.    We talk about how to make smart decisions when choosing equipment, working with different budgets if you’re just starting out as a fitness business owner, the mindsets and habits you must have if you want to set yourself up for inevitable success, and more.   If you want to learn what it takes to become a HIT entrepreneur that naturally attracts the right clients and makes building a successful HIT business easier, tune in to this one!  ━━━━━━━━━━━━ Book a free HIT Business strategy call with me ━━━━━━━━━━━━ Not ready to book a call? Grab my free strategy course to scale without burnout here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here