

High Intensity Business
Lawrence Neal
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.
Episodes
Mentioned books

Jul 23, 2025 • 1h 6min
525 - How High-Intensity Training (HIT) Helps With Injuries Caused By CrossFit (with Salus Strength Founder Kyra Seiler)
What’s it like doing over a hundred client sessions a week, helping people get fit and fixing injuries caused by things like CrossFit? Salus Strength Founder Kyra Seiler talks about how she fixed her many injuries using high-intensity training and how she’s helping many people do the same while getting in the best shape of their life. We go into how she went from chronically injured CrossFit practitioner to successful HIT strength trainer doing over 100 sessions a week, including how she manages to get so many referrals as a “fun” personal trainer (in her own clients’ words!). If you want to know what it’s like to come from the depths of CrossFit to the heights of HIT, check out Kyra’s story in this episode! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join Kyra in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Jul 16, 2025 • 50min
524 - This Is How You Become a Successful HIT Personal Trainer and Strength Studio Owner FAST - The Formula for Fitness Business Growth with TJ Milam
How quickly can you become a highly profitable personal trainer and HIT studio owner? TJ Milam is the founder of Premier Strength in Nashville, Tennessee, and he talks about his journey from starting out in Hollywood to starting his own High-Intensity Training Studio and getting 40 sessions right after opening. We go into the powerful customer service lessons he’s learned that attracts clients to you, why your mindset matters more than you might think, and exactly how he managed to get so many sessions right away once he opened the doors to his new HIT studio… and how you can do the exactly the same thing and get the similar results. If you want a formula for fitness business success with a real-life case study of just that in action, this episode with TJ is something you should tune in to! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ Join TJ in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Jul 9, 2025 • 58min
523 - Masterclass for Personal Trainers: How To Give World-Class Exercise Instruction (with Discover Strength CEO Luke Carlson)
How does a world-class personal trainer give exercise instruction to clients? In this previously members-only Masterclass, Discover Strength CEO Luke Carlson dives deep into how to give the best exercise instruction for your HIT clients in painstaking detail - there’s no wiggle room to let mediocrity slip into this one! We talk about what you need to say, when you need to say it, what to look out for when using very specific MedX machine configurations, and how to get the most out of every workout for your clients. If you want to up your game and give your clients world-class exercise instruction that keeps them coming back to you, this Masterclass is a must-listen! ━━━━━━━━━━━━ Grab my free HIT business strategy course on how to scale without burnout here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here.

Jul 2, 2025 • 51min
522 - The Keys To Building A Successful HIT Fitness Business that Attracts Clients Magnetically (with Scott Savor)
What separates the average strength trainer and HIT business owner from the great ones, and what key lessons can you learn from the best in the business? Scott Savor is the CEO and Leadership Consultant at Uncommon Competitor, and on this episode, we talk about what every HIT professional needs to develop to become more successful sooner. We talk about how to make smart decisions when choosing equipment, working with different budgets if you’re just starting out as a fitness business owner, the mindsets and habits you must have if you want to set yourself up for inevitable success, and more. If you want to learn what it takes to become a HIT entrepreneur that naturally attracts the right clients and makes building a successful HIT business easier, tune in to this one! ━━━━━━━━━━━━ Book a free HIT Business strategy call with me ━━━━━━━━━━━━ Not ready to book a call? Grab my free strategy course to scale without burnout here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Jun 25, 2025 • 29min
521 - 1-on-1 VS 1-on-3 VS Group Training — Which HIT Business Model Is Right For Your Strength Studio? (with Luke Carlson)
If you’re a studio owner or a personal trainer looking for the best strength training business model for yourself, what should you choose? Discover Strength CEO Luke Carlson explains your options, the pros and cons of each, and the key factors you need to think about when deciding which model you should use for your fitness business. If you’ve been thinking about 1-on-1, 1-on-3, small group, or even maybe unsupervised HIT strength training, listen to this episode first! ━━━━━━━━━━━━ Grab my free strategy course to scale without burnout here ━━━━━━━━━━━━ Want more? Book a free HIT Business strategy call with me ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here

Jun 18, 2025 • 50min
520 - How To Build A Highly Successful Fitness Business and Turn It Into A HIT Franchise (with Jeff Tomaszewski)
In this engaging conversation, Jeff Tomaszewski, founder of Max Strength Fitness, shares insights from transforming a successful personal training brand into a thriving national franchise. He emphasizes the importance of focus and simplicity in business strategies, discusses effective client workout designs, and highlights the need for an experienced leadership team. Tomaszewski also explores innovative training techniques, the significance of customer experience, and the challenges of onboarding franchise partners, offering listeners a comprehensive view on scaling in the fitness industry.

Jun 11, 2025 • 52min
519 - Is SuperSlow The Key to an Ultra-Successful HIT Business? What You Should Know (with Dagoberto Vila)
Dagoberto Vila, owner of Fit for Life Strength and a SuperSlow certified instructor, shares his insights on building a successful strength training business. He discusses the effectiveness of the SuperSlow protocol and challenges conventional fitness wisdom, like the need for free weights and cardio. Dagoberto reveals impressive financial metrics, strategies for working with older clients, and the importance of client selection. He also reflects on balancing business and care in client relationships, especially post-COVID, while emphasizing community support in the fitness industry.

Jun 4, 2025 • 57min
518 - The HIT Studio of the Future — This is What The Best High-Intensity Training Businesses Will Look Like (with Slowfit and Resistance Institute Founder Lucas Leal)
Lucas Leal, CEO of Slowfit and founder of the Resistance Institute, blends biomechanics and strength training to revolutionize personal fitness. He shares insights on how his futuristic gym utilizes technology for enhanced training experiences and operational efficiency. Discover his innovative approach to client progress tracking, integrating AI and robotics for better workouts. Leal also discusses attracting an aging audience through personalized coaching and how to simplify training concepts, all while navigating the challenges of business growth in high-intensity training.

May 28, 2025 • 49min
517 - How to Answer the Most Common Questions About HIT — Effective Client Communication (with Skyler Tanner)
Skyler Tanner, owner of Smart Strength Austin and a specialist in high-intensity training, shares insights on connecting with strength training clients effectively. He addresses common concerns, from the necessity of cardio to fixing saggy skin, and emphasizes the importance of clear communication. Skyler advocates for strength training over traditional cardio, highlighting its myriad benefits. He also discusses the synergy between diet and strength training, guiding trainers on how to cultivate supportive client relationships for optimal results.

May 21, 2025 • 49min
516 - Growth The Simple Way — How To Build a Thriving HIT Fitness Business with Almost Zero Advertising
Steve McKinney, owner of Fitness & More and author of 'The Gospel of Fitness,' shares his insights on building a successful strength training business with minimal advertising. He reveals the power of personal branding through storytelling and the importance of community in fitness. McKinney challenges common fitness myths, particularly around stress and training for aging athletes. His journey emphasizes efficient training methods and innovative approaches, making fitness accessible and engaging for everyone.