High Intensity Business

What does it take to completely turn your life around and become a super successful strength studio owner?   I’m excited to have Paradox Strength founder Janaya Skye on the podcast, and you’ll soon find out why: we talk about her amazing story, how she fell in love with high-intensity training, and how it not only helped her get her health back but put her on a path to incredible personal and professional success.    We also go into how her simple – but very smart – approach to marketing helped her grow right from the start, making great partnerships that help her bring more clients in, talking to clients the right way when dealing with objections, and even what you should do when clients cry – yes, cry – during intense workouts. We also go over choosing the right equipment, advertising, and complementary practices that help your clients.   If you want a template for going from zero to successful strength studio owner with a simple but powerful marketing strategy built in, don’t miss this episode! ━━━━━━━━━━━━ ⚡ Get a Free Strength Training Business Course ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

Want to know how to get that one big news article about your strength training business that can bring in tens of thousands of dollars worth of clients and sessions?    The Strength Shoppe’s owners Melinda Hughes and Arjen Van Eijmeren sit down to talk about how you can cultivate that one big break into tens of thousands of dollars and even more news coverage that can help you grow your fitness business like no other marketing strategy can — it’s a strategy that can keep on giving you results even years after it’s come out!   We go over how to handle media in small towns versus big cities and what to expect from each, and Melinda and Arjen share advice on reaching out to journalists, what to say in interviews, and how to position yourself as an expert so smaller publications (and even bigger ones) are more likely to write about you.   If you want to grow your strength training business and attract more clients like no paid ad campaign can even dream of accomplishing, then tune in to this episode! ━━━━━━━━━━━━ ⚡ Get a Free Strength Training Business Course: https://www.skool.com/hib ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

Have you ever wondered which are the four best strength training machines for starting your first strength studio? And not just any 4 machines — but the most bang-for-your-buck, make-your-clients-love-you-and-make-you-profitable-fast machines?   Million-Dollar Trainer Pete Cerqua returns to walk you through everything you’ll need to start a new strength studio successfully: your first set of machines, your first workout protocols, the most effective marketing campaigns that build the most excitement, and how to do it all the right way and avoid the mistakes that can slow you down or set you back, and we go into all of it in great detail.   If you want to know the absolute key essentials for starting and growing a successful strength studio that lets you hit the ground running from day one, tune in to this episode! ━━━━━━━━━━━━ ⚡ Tap here to join the FREE HIB community now and get access to great courses and strength training business experts, no-nonsense, no strings attached ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

What’s it like to go from just owning 2 strength studios to growing a worldwide business with over 200 outlets and counting?   In this episode, I finally get to sit down and talk with The Exercise Coach and Exerbiotics CEO/Founder Brian Cygan, and we go over his fitness business journey and the lessons he’s learned when it comes to highly successful strength studios and another company that supplies high-end equipment to all of these globally!   We go into what makes Exerbiotics machines unique, how The Exercise Coach approaches client workout design, what “Concentrated Cardio” is and why they offer it to their clientele, why he’s big in Japan, and more!   If you want to know how someone goes from not being sure whether they want to really do anything in the strength training industry to becoming a wildly successful fitness business owner, you should tune in to hear Brain’s story in this one! ━━━━━━━━━━━━ ⚡ FREE Blueprint: Get a no-nonsense guide to starting or growing your own strength training business here  ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

Personal Trainers and Strength Studio owners: are you making the most out of the money you’re earning in your fitness business so you can earn in your sleep and not worry about going bankrupt if you’re unexpectedly forced to miss a few weeks of work?   Million-dollar Trainer Pete Cerqua explains the right way to manage your financials so you can earn more money faster, minimize risks and avoid business-destroying unexpected events, how to invest it all in the right things that can support your work instead of distracting from it, and more.   If you want to build a highly profitable career as a strength trainer and studio owner while avoiding the biggest problems that can torpedo your dreams, tune in to this episode. ━━━━━━━━━━━━ Disclaimer:  The information shared in this podcast is for informational and educational purposes only and does not constitute financial advice. The views expressed are personal opinions and should not be considered as recommendations for your specific situation. Always consult with a qualified financial advisor before making any financial decisions.  ━━━━━━━━━━━━ ⚡ Get a FREE Blueprint That Helps You Build (or Grow) A Great Strength Training Business FAST ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here  ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

Have you been looking into boosting your strength training client’s results using advanced training techniques and come across lengthened partials as a possible approach to bust out of plateaus?    Dr. James Steele returns to the podcast to talk about his latest study that goes into whether it’s worth your time or not, and how you might be able to use this information for your strength studio clients.   Our conversation goes through what most trainers think versus what the results of the study actually say, and we also go into whether older exercise studies still hold up, if there’s more room to improve when you think you’ve hit your genetic ceiling, and more.   If all roads lead to Rome and you want to know which one an exercise scientist would take, then check out this episode. ━━━━━━━━━━━━ ⚡ Get Your FREE, No-Nonsense Guide To Growing Your Own Successful Strength Training Business ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here  ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

How can you run and grow a successful strength training business without burning out and losing your personal freedom?    Strength Trainer and Business Coach Dave Bess returns to the podcast to teach you how to structure your time so you can get the most important things done and have more time for yourself and your family so you can grow your fitness business in a way that doesn’t overwhelm everything else in your life.   If you want to make sure that you’re ready to be as successful as you can be as a strength trainer now and in the future, this is one episode you need to tune in to.  ━━━━━━━━━━━━ ⚡ FREE Guide: Learn to Set Up, Operate, and Grow Your Own Strength Training Business — visit my free HIB Community here. ━━━━━━━━━━━━ 💪 Get Great HIT Machines from Imagine Strength Here  ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

Pete Cerqua, a legendary strength trainer and bestselling author, shares invaluable insights on achieving exceptional customer service in the fitness industry. He emphasizes that client connection and adaptability often outweigh technical skills in driving business success. Learn how to engage clients effectively, utilize unique taglines, and leverage referrals to boost your personal training business. With strategies to secure 20 client sessions a week in just 30 days, Cerqua reveals the secrets to unlocking success and building lasting relationships in high-intensity training.

Luke Carlson, CEO of Discover Strength, is an expert in strength training and high-intensity training (HIT) business. He dives into the key qualities that make trainers exceptional, stressing the importance of effective communication and personalized workouts for client engagement. Techniques for nurturing trainer skills through role-playing and constructive feedback are highlighted. Carlson advocates for a 'train the trainer' approach to ensure consistency and authenticity, ultimately enhancing the overall client experience in HIT studios.

Katie DeRego, a personal trainer and operations overseer at Simply Strong, and her father Ed Collins, co-founder of the studio, share their secrets to becoming an award-winning fitness center. They discuss the surprising impact of local awards on community engagement and business recognition. The duo emphasizes the importance of building strong client relationships and simplifying the award voting process. Their heartfelt journey highlights collaboration and community ties, showcasing how a family-run business can thrive while giving back.