High Intensity Business 505 - A Personal Trainer’s Guide To World-Class Customer Service That Wins You New HIT Clients FAST (with Pete Cerqua)
Mar 5, 2025
Pete Cerqua, a legendary strength trainer and bestselling author, shares invaluable insights on achieving exceptional customer service in the fitness industry. He emphasizes that client connection and adaptability often outweigh technical skills in driving business success. Learn how to engage clients effectively, utilize unique taglines, and leverage referrals to boost your personal training business. With strategies to secure 20 client sessions a week in just 30 days, Cerqua reveals the secrets to unlocking success and building lasting relationships in high-intensity training.
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Customer Service Outweighs Workout Skill
- Customer service is more teachable and broadly effective than delivering a phenomenal workout.
- Exceptional customer service appeals to a wider range of clients than just excellent workout delivery.
Ask Better Questions Regularly
- Ask better questions to truly understand your client's current state and needs.
- Regularly check in during workouts and adjust based on client feedback to serve them better.
Customer Service Wins Among Top Trainers
- Pete demonstrated his customer service approach in front of top trainers, admitting he can't show them workout techniques they don't know.
- His success came from applying exceptional customer service, earning praise from elite trainer Jim Flanagan.
