High Intensity Business 503 - The Power of Becoming an Award-Winning HIT Studio (and How To Do It (with Ed Collins and Katie DeRego)
Feb 19, 2025
Katie DeRego, a personal trainer and operations overseer at Simply Strong, and her father Ed Collins, co-founder of the studio, share their secrets to becoming an award-winning fitness center. They discuss the surprising impact of local awards on community engagement and business recognition. The duo emphasizes the importance of building strong client relationships and simplifying the award voting process. Their heartfelt journey highlights collaboration and community ties, showcasing how a family-run business can thrive while giving back.
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Unexpected First Award Win
- Simply Strong won the local Community Choice Awards unexpectedly the first year without any promotion.
- Clients congratulated them, revealing a spontaneous community nomination that surprised the business owners.
Align Awards Targeting With Clients
- A focused target market, like seniors who still read local newspapers, can naturally boost award nominations.
- Aligning marketing tactics with client habits enhances visibility and community recognition.
Family Roots Strengthen Business
- Simply Strong is a family-run business with multiple family members actively involved.
- Their deep family bonds translate into a family-like relationship with clients, strengthening community trust.