

High Intensity Business
Lawrence Neal
High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew Baye, Skyler Tanner, Patty Durell, Walter Vendel, Fred Hahn, James Fisher PhD, James Steele PhD, Luke Carlson, Adam Zickerman, Kyle Recchia, Adrian Antigua, Bill Crawford, Joe Cirulli, Dorian Yates, Simon Melov PhD, Roger Schwab, Simon Shawcross, and many more.
Episodes
Mentioned books

Nov 13, 2025 β’ 1min
Your One Wish?
I've helped 41 strength training business owners add between $12,000 and $58,480 per month. If I were to coach you, what would you want me to help you with? You get one wish. I will help you achieve it. What would it be? If I could help you achieve one result, what would you want my help with? Email me to lawrence@highintensitybusiness.com Or direct message me inside my free HIB community - join here Thank you for your time! Lawrence

Nov 12, 2025 β’ 1h 3min
541 - Build A $40K-A-Month HIT Fitness Business on Strength Training for Athletes, Seniors, and Special Needs Children (with Kevin Quinn)
Can you really turn your passion for strength training and helping people into a $40,000-a-month business? Here's somebody who's already done it: Quinn's Gym Founder Kevin Quinn joins us to talk about how he did that. It wasn't all smooth sailing, though, because he did run through some challenges that almost derailed his fitness journey, but he did some things you might want to know about so you can avoid the same pitfalls and grow your business faster without burning out and losing your passion. How can your style of strength training help different people like athletes, older clients, or even special needs children? How can you approach client instruction in those very specific situations? How would you even get started, and how can you make sure you become successful? Plus, Kevin talks about some important things you should never forget if you're a personal trainer. Kevin's passion just jumps out of this episode, and I really think you'll appreciate the value of what you as a strength trainer can do for your clients β make sure you check this one out. ββββββββββββ Join the FREE HIB community here with a weekly Q&A with Lawrence ββββββββββββ Join HIT Experts in the HIB Community here ββββββββββββ For the complete show notes, links, and resources, click here

Nov 5, 2025 β’ 1h 34min
540 - How To Design Good HIT Workouts For Athletes and Older Trainees (with Matt Brzycki)
How can you or your clients keep getting stronger over time and still strength train progressively, even as we all inevitably get older? HIT Expert Matt Brzycki is Princeton University's Assistant Director of Campus Recreation and Fitness, and he joins the podcast to talk about high-intensity training for athletes and how you can continue making progress even as you age. We talk about designing workout programs and maximizing recovery for athletes and older trainees, why some people might do higher-volume HIT, why there seems to be a pushback against evidence-based training, and so much more. If you want to know what it's like to be a life-long HIT trainer and be able to keep making strength training progress for the rest of your life, Matt's episode is a great one to tune into! ββββββββββββ Get a free course to grow your strength training business here ββββββββββββ Get NEW Precision-Engineered MedX Machines here ββββββββββββ Join HIT Experts in the HIB Community here ββββββββββββ For the complete show notes, links, and resources, click here

Oct 29, 2025 β’ 1h 30min
539 - How To Design Great HIT Workouts Like A Legend (Featuring Ryan Hall)
What does it take to build a thriving HIT business that stands the test of time? Exercise Science LLC Founder Ryan Hall is an Award-Winning Strength Trainer, Master SuperSlow Trainer, and Body by Science Contributing writer. Ryan returns to the podcast to talk about the vital lessons he's learned over his amazing career as a HIT trainer and strength studio owner, including how to build a successful fitness business without burning out, how to use social events to attract clients, and what you actually have to do to be treated like a rockstar every time you walk into your studio. Plus, we go into how to design workouts and maximize recovery for your clients, Mike Mentzer's favorite exercise, and how you can build a business with a long wait list without focusing too much on lead generation or spending a lot on advertising. If you want to know what a sustainable HIT business built by a legend looks like, don't miss this episode! ββββββββββββ Join the FREE HIB community here with a weekly Q&A with Lawrence ββββββββββββ Join HIT Experts in the HIB Community here ββββββββββββ For the complete show notes, links, and resources, click here

Oct 26, 2025 β’ 26min
What's Happening At The Strength Forum in 2025? (Featuring Luke Carlson)
The Strength Forum is one of the most anticipated events of the year for anyone in high-intensity training β what do you need to know about it, and how can you attend? Discover Strength CEO Luke Carlson returns to talk about the upcoming event this November that gives you incredible opportunities to network with other HIT entrepreneurs, connect with HIT legends and experts, get the latest in exercise science, and find the fuel you need to keep growing your own HIT business! This is an event you shouldn't miss if you have the opportunity to attend, so tune in to find out how you can get there (as well as get a discount on your accommodation). ββββββββββββ Join the FREE HIB community here ββββββββββββ Join More HIT Experts in the HIB PRO Community here ββββββββββββ For the complete show notes, links, and resources, click here

Oct 22, 2025 β’ 1h 3min
538 - How To Build A HIT Strength Studio Empire With No Ads and No Burnout (with Andrei Yakovenko)
Do you dream of scaling your strength studio without burning out or spending big on ads and marketing? In this episode, New Element Training Founder Andrei Yakovenko returns to share his journey into high-intensity training and how it sparked big changes for him, including how he scaled from one to three strength studios (and counting!). He goes into what sets the top personal trainers apart, why he still leads intro workouts himself, how sharing your own story can win over new clients, and why he wrote his latest book. If you're worried about burning out or becoming overwhelmed in your HIT business, then tune in to this one! ββββββββββββ Get a free course to start & grow your own personal training business ββββββββββββ Get NEW Precision-Engineered MedX Machines here ββββββββββββ Join HIT Experts in the HIB Community here ββββββββββββ For the complete show notes, links, and resources, click here

Oct 15, 2025 β’ 1h 11min
537 - Deep Dive: Initial Consultations That Get You More HIT Personal Training Clients (With Pete Cerqua)
What needs to happen and what should you say on the first time a potential client walks through your door? In part 4 of this HIT Garage Gym series, Million-Dollar Trainer Pete Cerqua walks you through how your initial consultation with a prospective client should go β how long should it be? How much should you explain? How many exercises should you do? What do you say to close effectively? And of course, we get into the details so you can design the style of consultation that works for you. If you want to make a great first consultation that will make your HIT business a client magnet, this episode is a must-listen! ββββββββββββ Join the FREE HIB community here with a weekly Q&A with Lawrence ββββββββββββ Get NEW Precision-Engineered MedX Machines here ββββββββββββ Join HIT Experts in the HIB Community here ββββββββββββ For the complete show notes, links, and resources, click here

Oct 8, 2025 β’ 1h 20min
536 - Guaranteed HIT Success: Doing These Things Will Make You A Great Personal Trainer (with Umangg Sain)
What would your strength training journey look like if you were doing all the right things, clients are flocking to you, and you're on the cusp of launching your own HIT studio? Umangg Sain is an experienced HIT personal trainer in India who has worked with some of the top fitness organizations and is a successful solo strength professional. We talk about the growing strength training culture in India, the fascinating lessons all fitness professionals can learn from serving high-end clients, and what you need to master in order to be successful enough to tap into the high-ticket market. We go into things like your approach to client education when they have the wrong ideas, why personal training shouldn't be one-size-fits-all, the effect of your session rates on potential clients, unexpectedly landing Ken Hutchins as a mentor, what you need to learn and master to become a great trainer, and more! This interview with Umangg is such a great glimpse into what it takes to be a great trainer doing the work that inevitably leads to success β don't miss this one! ββββββββββββ Join My Free Community Here and Get A Business Course on Scaling Without Burnout ββββββββββββ Get NEW Precision-Engineered MedX Machines here ββββββββββββ Join HIT Experts in the HIB Community here ββββββββββββ For the complete show notes, links, and resources, click here

Oct 1, 2025 β’ 1h
535 - Proven To Grow Your HIT Business β Powerful PR: A DIY Strategy Guide (with Nubia Wilson)
Every HIT studio owner and personal trainer would love to have their phones ringing off the hook with clients asking to train with them, so how can you make this happen? In this episode, Cielo Consulting Founder Nubia Wilson explains how you can put powerful PR to work in driving clients to your fitness business and why this works (just ask Fred Hahn and Melinda Hughes!). We talk about what works the best in getting you more clients in your area, what media outlets to look for and how to pitch them, how you can take advantage of holidays and special events throughout the year to boost your sign-ups and sessions, and more! ββββββββββββ Join the Free HIB Community here ββββββββββββ Join even more HIT Experts in the HIB Pro Community here ββββββββββββ For the complete show notes, links, and resources, click here

Sep 24, 2025 β’ 27min
534 - How To Set Your Personal Training Rates and When To Raise Prices (HIT Garage Gym Series part 3 with Pete Cerqua)
So you've planned and designed your new home-based HIT studio β how much should you charge clients? When should you raise your rates? How should you raise your rates (and should you worry about clients when you do)? In part 3 of this HIT Garage Gym series, Million-Dollar Trainer Pete Cerqua walks you through the most important things you need to know about picking your product (do you know what it is that you're actually selling?), setting your prices, and what to say and how to raise prices at the right time for your business. If you want to grow and scale your home-based strength training business the right way without crashing and burning, tune in to this one! ββββββββββββ Join the FREE HIB community here ββββββββββββ Get NEW Precision-Engineered MedX Machines here ββββββββββββ Join more HIT Experts in the HIB PRO Community here ββββββββββββ Connect directly with Pete here ββββββββββββ Resistance Exercise Professionals ββββββββββββ For the complete show notes, links, and resources, click here


