High Intensity Business 504 - A HIT Studio Owner’s Guide on How to Train Great Trainers (with Discover Strength CEO Luke Carlson)
Feb 26, 2025
Luke Carlson, CEO of Discover Strength, is an expert in strength training and high-intensity training (HIT) business. He dives into the key qualities that make trainers exceptional, stressing the importance of effective communication and personalized workouts for client engagement. Techniques for nurturing trainer skills through role-playing and constructive feedback are highlighted. Carlson advocates for a 'train the trainer' approach to ensure consistency and authenticity, ultimately enhancing the overall client experience in HIT studios.
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Defining the "It Factor"
- The "it factor" is a set of behaviors that make a trainer great, like being a clear communicator.
- We can identify and train these behaviors to bring out the it factor in any trainer.
Use Positive Specific Feedback
- Give positive, specific feedback during workouts to reinforce desirable actions.
- Use examples like rewarding a whale for jumping through a ring to understand positive reinforcement.
Set Clear Exercise Expectations
- Communicate clearly before exercises by setting expectations on reps, cadence, and common form issues.
- Tailor coaching details based on client experience and past performance to maximize effectiveness.