High Intensity Business

519 - Is SuperSlow The Key to an Ultra-Successful HIT Business? What You Should Know (with Dagoberto Vila)

Jun 11, 2025
Dagoberto Vila, owner of Fit for Life Strength and a SuperSlow certified instructor, shares his insights on building a successful strength training business. He discusses the effectiveness of the SuperSlow protocol and challenges conventional fitness wisdom, like the need for free weights and cardio. Dagoberto reveals impressive financial metrics, strategies for working with older clients, and the importance of client selection. He also reflects on balancing business and care in client relationships, especially post-COVID, while emphasizing community support in the fitness industry.
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ANECDOTE

No Free Consultations Policy

  • Dagoberto Vila never gives free consultations and charges $300 upfront to credit the first session.
  • He believes free work implies low value and values delivering tremendous service from the start.
ADVICE

Sell Value, Not Sessions

  • Build relationships and offer opportunities, not sales; avoid labeling interactions as selling.
  • Charge what you're worth and disqualify clients focused only on cost, not value or results.
INSIGHT

Epistemology Empowers SuperSlow Success

  • A strong epistemological foundation in super slow is vital to confidently explain its benefits and protocols.
  • Many trainers fail because they lack deep knowledge and settle for ineffective or diluted methods.
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