Dagoberto Vila, owner of Fit for Life Strength and a SuperSlow certified instructor, shares his insights on building a successful strength training business. He discusses the effectiveness of the SuperSlow protocol and challenges conventional fitness wisdom, like the need for free weights and cardio. Dagoberto reveals impressive financial metrics, strategies for working with older clients, and the importance of client selection. He also reflects on balancing business and care in client relationships, especially post-COVID, while emphasizing community support in the fitness industry.
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question_answer ANECDOTE
No Free Consultations Policy
Dagoberto Vila never gives free consultations and charges $300 upfront to credit the first session.
He believes free work implies low value and values delivering tremendous service from the start.
volunteer_activism ADVICE
Sell Value, Not Sessions
Build relationships and offer opportunities, not sales; avoid labeling interactions as selling.
Charge what you're worth and disqualify clients focused only on cost, not value or results.
insights INSIGHT
Epistemology Empowers SuperSlow Success
A strong epistemological foundation in super slow is vital to confidently explain its benefits and protocols.
Many trainers fail because they lack deep knowledge and settle for ineffective or diluted methods.
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Skeletal Muscle, Structure, Function, and Plasticity
Skeletal Muscle, Structure, Function, and Plasticity
Richard Leiber
Skeletal Muscle: Structure, Function, and Plasticity provides a comprehensive overview of skeletal muscle physiology, focusing on the structure, function, and adaptive capacity of muscle tissue. It delves into molecular mechanisms, biomechanics, and the impact of exercise and disease on muscle performance.
Body by science
Doug McGuff
Body by Science explains the principles and benefits of high-intensity, low-frequency weight training. The book is based on peer-reviewed scientific literature and provides detailed explanations of how this type of training improves cardiovascular health, resting metabolic rate, glucose metabolism, insulin sensitivity, body composition, and more. It introduces the 'Big Five' workout routine, which involves slow movements using the largest muscle groups, and discusses the importance of proper rest and recovery. The authors also address genetic factors in muscle development and provide guidance for athletes and seniors. The book is well-organized, well-researched, and includes numerous graphs and diagrams to support its claims[2][4][5].
The Fountainhead
Ayn Rand
Published in 1943, 'The Fountainhead' by Ayn Rand tells the story of Howard Roark, a young and innovative architect who refuses to compromise his artistic vision despite the opposition from society. The novel explores themes of individualism, egoism, and the conflict between those who think for themselves (the 'first-handers') and those who follow the opinions of others (the 'second-handers'). It also delves into the lives of other characters such as Dominique Francon, Peter Keating, Ellsworth Toohey, and Gail Wynand, each representing different aspects of Rand's philosophical ideas. The book is a defense of egoism and individualism, presenting a radical rethinking of basic moral concepts and challenging conventional notions of selfishness and altruism[2][3][5].
Is pure SuperSlow the key to building an ultra-successful strength training business? Dagoberto “Bert” Vila returns to the podcast to talk about how he has used the SuperSlow protocol as a purist and a solo strength trainer and what lessons other HIT trainers and studio owners can learn from his experience. We go over his impressive numbers, working with older clients, increasing prices while taking on fewer clients, the “nonsense” of using free weights and doing steady-state cardio, an a few other things Bert feels strongly about that other HIT experts and practitioners might balk at. If you want to know how one of the most successful strength trainers in the HIT industry gets great, high-paying clients, make sure you check out this episode! ━━━━━━━━━━━━ Book a free HIT Business strategy call with me ━━━━━━━━━━━━ Not ready to book a call? Grab my free strategy course to scale without burnout here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here