In this engaging conversation, Jeff Tomaszewski, founder of Max Strength Fitness, shares insights from transforming a successful personal training brand into a thriving national franchise. He emphasizes the importance of focus and simplicity in business strategies, discusses effective client workout designs, and highlights the need for an experienced leadership team. Tomaszewski also explores innovative training techniques, the significance of customer experience, and the challenges of onboarding franchise partners, offering listeners a comprehensive view on scaling in the fitness industry.
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Jeff's Franchise Growth Journey
Jeff Tomaszewski grew MaxStrength Fitness from a single studio in 2007 to 27 franchise territories across nine states by 2024.
His journey included overcoming COVID-19 shutdowns and personal tragedy while preparing to launch the franchise.
In 'How the Mighty Fall', Jim Collins explores the reasons behind the decline of once-great companies. Through a four-year research project, Collins identifies five stages of decline: Stage 1: Hubris Born of Success, Stage 2: Undisciplined Pursuit of More, Stage 3: Denial of Risk and Peril, Stage 4: Grasping for Salvation, and Stage 5: Capitulation to Irrelevance or Death. The book offers leaders practical advice on how to detect early signs of decline and reverse their course to avoid failure. Collins emphasizes that decline is often self-inflicted and that understanding these stages can help companies avoid or recover from decline.
The E-myth
why most businesses don't work and what to do about it
Michael E. Gerber
The E-Myth Revisited by Michael E. Gerber dispels the myths about starting your own business, highlighting that most small business owners are not true entrepreneurs but rather technicians skilled in their trade. Gerber introduces the concept of the 'E-Myth' and explains that business owners must embody three key roles: the Entrepreneur (the visionary), the Manager (the organizer), and the Technician (the doer). The book emphasizes the distinction between working 'on' your business and working 'in' your business, and provides practical advice on building systems and processes to ensure a business can run independently of its owner.
Good to Great
Why Some Companies Make the Leap... and Others Don't
Jim Collins
In 'Good to Great,' Jim Collins and his research team investigate why some companies achieve long-term greatness while others do not. The book identifies key concepts such as Level 5 Leadership, the Hedgehog Concept, a Culture of Discipline, and the Flywheel Effect. These principles are derived from a comprehensive study comparing companies that made the leap to greatness with those that did not. The research highlights that greatness is not primarily a function of circumstance but rather a result of conscious choice and discipline. The book provides practical insights and case studies to help businesses and leaders understand and apply these principles to achieve sustained greatness.
Ever wonder what it takes to not just build a successful strength training business but do it so well that you get the chance to turn it into a franchise? MaxStrength Fitness founder Jeff Tomaszewski returns to talk about the biggest lessons he’s learned about running a highly successful fitness business. We went into the importance of focus and simplicity, what protocols he uses, how client workouts are designed (and why), hiring the right people, developing systems, what it’s like to go from being a studio owner training clients to heading up a franchise, and more. If you want to know what the biggest keys for scaling one strength studio into many are, this episode is for you! ━━━━━━━━━━━━ Book a free HIT Business strategy call with me ━━━━━━━━━━━━ Not ready to book a call? Grab my free strategy course to scale without burnout here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
High Intensity Business 
