High Intensity Business 520 - How To Build A Highly Successful Fitness Business and Turn It Into A HIT Franchise (with Jeff Tomaszewski)
Jun 18, 2025
In this engaging conversation, Jeff Tomaszewski, founder of Max Strength Fitness, shares insights from transforming a successful personal training brand into a thriving national franchise. He emphasizes the importance of focus and simplicity in business strategies, discusses effective client workout designs, and highlights the need for an experienced leadership team. Tomaszewski also explores innovative training techniques, the significance of customer experience, and the challenges of onboarding franchise partners, offering listeners a comprehensive view on scaling in the fitness industry.
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Jeff's Franchise Growth Journey
- Jeff Tomaszewski grew MaxStrength Fitness from a single studio in 2007 to 27 franchise territories across nine states by 2024.
- His journey included overcoming COVID-19 shutdowns and personal tragedy while preparing to launch the franchise.
Obsess Over Client Experience
- MaxStrength Fitness's customer experience obsession drives client loyalty and long-term retention.
- Small, thoughtful gestures like birthday sessions and personal connections create surprising and delightful client experiences.
Stay Focused on One-on-One
- Focus on one-on-one training to maintain quality and simplify operations.
- Avoid adding multiple services that dilute your attention and operational effectiveness.
