High Intensity Business 513 - The HIT Machines That Make You Money — A HIT Brand Deep Dive for New Strength Studios (with Pete Cerqua)
Apr 30, 2025
In this engaging discussion, guest Pete Cerqua, a million-dollar trainer specializing in HIT, shares his expertise on selecting the right equipment for strength studios. He dives into the pros and cons of popular brands like Med-X and Nautilus, emphasizing the importance of loving your gym kit. Pete also highlights innovative strategies for purchasing equipment wisely, avoiding scams, and ensuring exceptional client experiences. His entrepreneur journey from prison guard to trainer is inspiring, showcasing a path to success in the fitness world.
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Choose Enthusiastically and Budget Wisely
- Choose equipment brands that you are most enthusiastic about and that fit your vision.
- Stay budget-friendly and be cautious of scams when buying used machines.
Success with Simple Total Gym
- Steve built a high session count HIT business using simple Total Gym equipment in a chiropractor's office.
- He achieved success without expensive machines, highlighting gradual growth and networking importance.
Sell Service, Not Equipment
- Master selling your service through consultations even with no equipment.
- Practice consultations in empty rooms to perfect selling skills before adding equipment.