High Intensity Business 516 - Growth The Simple Way — How To Build a Thriving HIT Fitness Business with Almost Zero Advertising
May 21, 2025
Steve McKinney, owner of Fitness & More and author of 'The Gospel of Fitness,' shares his insights on building a successful strength training business with minimal advertising. He reveals the power of personal branding through storytelling and the importance of community in fitness. McKinney challenges common fitness myths, particularly around stress and training for aging athletes. His journey emphasizes efficient training methods and innovative approaches, making fitness accessible and engaging for everyone.
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Book Origin and Style
- Steve McKinney wrote his book as a form of sharing his long-held fitness philosophy, originally intended just for his clients.
- His public speaking skills and storytelling style shape the book as a structured 'HIT sermon,' making complex ideas accessible.
Close Clients by Informing
- Focus on educating clients with clear facts rather than hard-selling them.
- Informing clients about the benefits makes closing sales much easier and more natural.
Simple 3W Fitness Framework
- Use the simple 3W approach: Weight training, Walking, Watching your diet.
- Explain the benefits of each to clients as a clear, memorable framework to follow.
