High Intensity Business

What exactly does it take to turn your HIT business from just another strength studio to a really great fitness business?   Discover Strength CEO Luke Carlson returns to the podcast for a Q&A that dives deep into what mindsets, habits, and little details matter that you need to focus on as a HIT entrepreneur.   If you’re serious about success and hungry for growth, don’t miss this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here  ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

What does it take to actually run 120 personal training sessions a week as a solo HIT strength trainer successfully?   Doug Holland is a master strength trainer, a powerlifter, and the owner of Intelligent Exercise, and he has mastered the art of delivering high-quality training sessions each week all by himself.    In this episode, Doug shares how he makes it all work: we dive deep into managing personal training sessions from start to finish, structuring and progressing workouts, and building strong client relationships, all without burning out.   If you want to learn what it takes to be a successful, high-level HIT trainer, you’ll want to listen to this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here: https://highintensitybusiness.com/skool ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

Can you really transform your HIT business into a multi-million-dollar one just by changing your mindset and reaching out to people?   Dave Bess returns to share powerful strategies and tactics that can help you generate leads that turn into meaningful client relationships. Dave is the co-founder of Underground Fitness and later launched PT Legends and Greenlight Personal Training, and here we talk about the step-by-step methods of networking and building genuine connections.   If you’ve ever wondered how people can be so good with outreach and wanted to try it yourself, this episode is for you! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here: https://highintensitybusiness.com/skool ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

If you get a severe knee injury, what does that mean for you (or your HIT clients) long-term, and how might that affect your strength training?   Dr James Fisher returns for part 2 of his personal experience of rehabilitating a severe knee injury and how he is using high-intensity training to recover from it.   James is a Course Leader and Senior Lecturer for the School of Sport, Health, and Social Sciences at Southampton Solent University in the UK. He specializes in exercise physiology, biomechanics, and resistance training. James is an active researcher publishing numerous peer-reviewed articles relating to health and fitness.    For anyone who is curious about how exercise scientists themselves train and recover from injuries (like this one), tune in to this episode! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here: https://highintensitybusiness.com/skool ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

Why should you find ways to keep your strength training clients excited about their workouts?    Spoiler alert: because your clients will love your HIT studio, you’ll make more money, and you’ll keep them for life.   Discover Strength CEO Luke Carlson talks about why and how you can do this, from the mindset you should have down to how to implement it in your HIT Fitness Business.   If you want to never lose your clients, this episode is a must-listen! ━━━━━━━━━━━━ ⚡ Want to GROW your HIT business? Go here: https://highintensitybusiness.com/skool ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here

Legendary trainer Pete Cerqua returns to discuss the infamous Colorado Experiment led by Arthur Jones. He unveils the questionable legitimacy behind the dramatic claims of muscle gains, exposing the savvy marketing tactics that may have misled many. The conversation also touches on the controversial role of steroids in bodybuilding transformations and the psychological lure of quick fitness results. With humor and skepticism, Pete highlights the unrealistic expectations set by this experiment and its implications for the high-intensity training community.

Dave Bess, co-founder of Underground Fitness and creator of PT Legends, shares his journey from small-town fitness enthusiast to a successful entrepreneur. He discusses the life-changing impact of high-ticket offers, emphasizing quality over quantity in client relationships. Listeners learn how a low-volume, high-ticket model can boost revenue and reduce stress. Bess highlights the importance of premium equipment and introduces the 'green light movement,' aimed at reaching seven-figure revenues, offering practical insights for gym owners looking to elevate their business.

What can you learn from one of the biggest HIT businesses in the world when it comes to attracting talent and recruiting great strength trainers? Discover Strength CEO Luke Carlson returns to talk about seven powerful and proven tactics to help you hire great HIT trainers for your strength studio.    If you want to hire great trainers and hit the ground running, this episode is a must-listen! *** ⚡ Want to Supercharge Your HIT Business And Grow Faster? Look at this *** 🎬 For the complete show notes, links, and resources, click here

Is tracking your client’s biomarkers the future of science-based strength training and the door to a new universe of health optimization, or is this just another passing trend? Matt Mombourquette is the owner of OneUp Fitness, a HITuni-certified Personal Trainer, and a Kinesiologist with a degree from Dalhousie University.    He joins me in this episode to talk about how he is exploring the future of HIT training through fine-tuning muscular health by tracking very specific biomarkers, along with what this could mean for the HIT business sphere and our strength training clients.   We also talk about the misconceptions about animal protein and fat intake, attracting new clients, effective ways of recruiting new trainers, and balancing the pros and cons of tracking body composition metrics in terms of business benefits and how useful these might be to your clients.    If the cutting edge of optimizing body composition and giving your clients more meaningful workout experiences is something you’re keen on, give this one a listen! *** ⚡ Supercharge Your HIT Business And Grow Faster with our NEW Skool Community *** 🎬 For the complete show notes, links, and resources, click here

In this discussion, Luke Carlson, CEO of Discover Strength and a client retention expert, shares valuable insights on how to keep clients coming back for life. He emphasizes that focusing on client retention can rapidly boost profitability for strength studios. The conversation covers creating engaging customer experiences, understanding why clients leave, and the cost-effectiveness of maintaining existing clients versus acquiring new ones. Luke also details essential strategies and software tools that can streamline member retention and drive business growth.