High Intensity Business 477 - Muscle Gains or Marketing Gimmick? The Truth Behind the Colorado Experiment
Aug 21, 2024
Legendary trainer Pete Cerqua returns to discuss the infamous Colorado Experiment led by Arthur Jones. He unveils the questionable legitimacy behind the dramatic claims of muscle gains, exposing the savvy marketing tactics that may have misled many. The conversation also touches on the controversial role of steroids in bodybuilding transformations and the psychological lure of quick fitness results. With humor and skepticism, Pete highlights the unrealistic expectations set by this experiment and its implications for the high-intensity training community.
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Marketing Genius Behind The Experiment
- The Colorado Experiment was mostly a marketing gimmick by Arthur Jones, not a truthful display of muscle gains.
- Jones masterfully used sensational claims to sell expensive Nautilus machines rapidly in the 1970s and 80s.
Misleading Weight Gain Breakdown
- Casey Viator's reported 63 pounds muscle gain includes large amounts of dehydration replenishment and fat loss.
- Genuine muscle gain was likely only 6 to 10 pounds during the 28 days of training.
Starvation and Dehydration Setup
- Casey Viator was starved and dehydrated to artificially low body weight before the experiment.
- This allowed Jones to show rapid weight rebound as seemingly massive muscle gains.
