

476 - Stress Less, Earn More: Dave Bess’s High-Ticket Approach for HIT
Aug 14, 2024
Dave Bess, co-founder of Underground Fitness and creator of PT Legends, shares his journey from small-town fitness enthusiast to a successful entrepreneur. He discusses the life-changing impact of high-ticket offers, emphasizing quality over quantity in client relationships. Listeners learn how a low-volume, high-ticket model can boost revenue and reduce stress. Bess highlights the importance of premium equipment and introduces the 'green light movement,' aimed at reaching seven-figure revenues, offering practical insights for gym owners looking to elevate their business.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Elevating Fitness: Quality Over Quantity
01:51 • 18min
The Benefits of High-Ticket Training Models
19:51 • 5min
Elevating High-Intensity Training with Premium Equipment
24:52 • 2min
Maximizing Fitness Revenue with High-Ticket Offers
27:01 • 23min
Launching the Green Light Movement and Business Insights
50:30 • 3min