Dave Bess, co-founder of Underground Fitness and creator of PT Legends, shares his journey from small-town fitness enthusiast to a successful entrepreneur. He discusses the life-changing impact of high-ticket offers, emphasizing quality over quantity in client relationships. Listeners learn how a low-volume, high-ticket model can boost revenue and reduce stress. Bess highlights the importance of premium equipment and introduces the 'green light movement,' aimed at reaching seven-figure revenues, offering practical insights for gym owners looking to elevate their business.
