High Intensity Business

How can you train, develop, and retain amazing trainers and staff and avoid the big headaches that many HIT fitness business owners have when it comes to hiring, management, and leadership?   Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a fitness industry expert with 40 years of experience, specializing in HR and HR law and catering specifically to fitness businesses and strength studio owners.   We dive deep into how you can help your trainers succeed and add value to your business right from the start, how you should approach developing your personnel and your culture, the biggest keys to success in leadership and management, and more.   If you’re keen on maximizing the potential of your staff, growing your fitness business, and minimizing many of the common problems HIT studio owners tend to go through, tune in to this one! *** 📩 Download a FREE PDF guide to endless referrals here ⚡ Grow Your HIT Business FAST With Tailor-Made Systems 🏛️ Join the Best HIT Business Membership Here *** 🎬 For the complete show notes, links, and resources, click here

How do the most successful trainers take notes that help create great client experiences without bogging down workout sessions?   Discover Strength CEO Luke Carlson returns to the podcast for a wide-ranging Q&A where we talk about the best way to take notes during a workout session, how to make great high-ticket offers that attract more clients, Alex Hormozi’s business ideas, fitness trends your clients bring in that might give you headaches and how to deal with them, and more.   If you want to dig deeper into wowing your personal training clients and honing your HIT business strategies and tactics, don’t miss this one! *** 📩 Get Your FREE guide on how to get endless referrals NOW *** ♣️ Supercharge Your Fitness Business with HIB Intensive *** 🎬 For the complete show notes, links, and resources, click here

Looking for the perfect client management software for your HIT business and want it to be as useful and as pain-free for you and your clients?   Pixality Design founder Connie Holen is a fitness business website specialist, a MindBody Certified Business Consultant, an accomplished web designer, digital strategist, and podcast host, among many other things, and she returns to help you find the right CMS that will help your business scale and provide the best possible client experience.   If you’ve ever looked at your options and wanted to know the pros and cons before taking the plunge, this episode will help you know what to look for and how to avoid making costly mistakes! *** 📩 Download a FREE step-by-step guide on how to get endless referrals NOW ♣️ Join the Best HIT Business Membership Here *** 🎬 For the complete show notes, links, and resources, click here

What should you know about hiring good trainers and staff for your HIT fitness business to scale and grow without the common headaches poor fit can give you?    Katie Santos is the founder of Katie Santos Consulting and Fitness HR. She is a trusted expert with 40 years of experience in the fitness and wellness industry.    In this episode, Katie shares great insights on how you should hire and staff for success in your fitness business, focusing on the advantages of having the right team who is on the same page as you are so you can grow your revenue faster and avoid the headaches that plague business owners who ignore the importance of building a culture and fit.    We talk about building your business culture, navigating the legal system, understanding why your job and role descriptions matter, and the huge effect these can have on your growth and earnings.   If you’re serious about being successful as a HIT business owner and want to avoid getting set back by hiring the wrong people, this episode is for you! *** 📩 Get your FREE guide to infinite referrals HERE ♣️ Supercharge your HIT business now and get more clients *** 🎬 For the complete show notes, links, and resources, click here

What would it take for you to build a world-class HIT studio brand from the ground up?   Luke Carlson returns to the podcast to talk about the origin of Discover Strength and how he went from being unsure of what he wanted to do in life to finding the very thing he wanted to pour his heart into — we talk about the valuable lessons every aspiring HIT business entrepreneur and strength trainer can take away from his journey.   If you’ve ever wanted to know what it’s like to find your north star as a personal trainer or a HIT studio owner, this episode is a must-listen! *** 📩 Download a FREE step-by-step guide on how to get endless referrals NOW *** ♣️ Join the Best HIT Business Membership Here *** 🎬 For the complete show notes, links, and resources, click here

How would you like to build a thriving HIT fitness business even if you have zero experience in the fitness industry?  James Brown is the owner of Safe Strength in Chepstow, Wales, UK. He brings a unique perspective to the fitness industry as he shares his journey from product management to becoming a strength trainer who is now trying to solve the problem of being overwhelmed with clients!   In this episode, we talk about what inspired him to get into the strength training business, his transition from being a product manager toward becoming an entrepreneur, and eventually owning his own successful HIT studio in a smaller market, all the while being a full-time dad. We’ll talk about the challenges he faced, the lessons he’s learned, and how you can take his blueprint and plan your path to becoming a successful HIT entrepreneur.   If you’ve ever dreamt about helping people while being your own boss, see what the journey was like from someone who just did it — this episode is for you. *** 📩 Download a FREE step-by-step guide on how to get endless referrals NOW ♣️ Join the Best HIT Business Membership Here *** 📈 Apply for Exclusive 1-on-1 HIT Business Coaching With Legendary Trainer Pete Cerqua *** 🎬 For the complete show notes, links, and resources, click here

What’s the best way to give your personal training clients exercise instruction that makes them enjoy their workout sessions with you instead of dreading these and eventually driving them to quit?   Al Coleman returns to the podcast to talk about the power of his Metronome Method and how you can tap into the science of attention to give your clients workout sessions that essentially run themselves automatically!    Al is the founder of Automated Muscle and is an experienced strength trainer and highly esteemed expert in high-intensity training (HIT). He has worked as the Director of Education for RenEx, Overload Fitness, and PHX strength, working with strength training masters such as Ken Hutchins, Josh Trentine, and Gus Diamantopoulos.   In this episode, we discuss how you can be the most effective at exercise instruction, how to make your clients love their workouts, his unique Metronome Method, and more — including some thoughts about personal training approaches that might be quite controversial!   If you want to sharpen your exercise instruction skills and stand out from your competition, this episode has a lot to offer you! *** 📩 Download a FREE step-by-step guide on how to get endless referrals NOW ♣️ Join the Best HIT Business Membership Here *** 📈 Apply for Exclusive 1-on-1 HIT Business Coaching With Legendary Trainer Pete Cerqua *** 🎬 For the complete show notes, links, and resources, click here

Pete Cerqua, a legendary trainer and best-selling author, shares his Million-Dollar framework for boosting fitness business profits. He challenges listeners to implement his strategies and see results. The conversation includes innovative marketing tactics like negative-only workouts and emphasizes the power of referral programs. Cerqua discusses the significance of professionalism in client perception and highlights effective hiring practices for trainers. Gain insights on networking for client acquisition and the importance of nurturing a thriving fitness community.

Is your social media content attracting more clients or is it turning them away without you realizing it?  Master strength trainer Pete Cerqua returns to talk about the power of social media and how you can optimize your content to pull in and convert more, along with going deep into the small details that can make a big difference. Pete is a best-selling author with decades of experience building massively successful strength-training businesses. His “Million Dollar Trainer” program shows strength trainers how to earn 7 figures per year, and he is currently running a high-impact HIT Business Coaching Program — Apply for 1-on-1 Business Coaching with Legendary Trainer Pete Cerqua Pete talks about how to optimize the biggest keys to success when it comes to your social media posts, from the people you feature down to the language you use (and even some interior decoration tips), and most importantly, what effect your content should have on your audience. If you want to really tap into the power of social media to attract more clients, this episode is a must-see! *** 📩 Download a FREE step-by-step guide on how to get endless referrals NOW ♣️ Join the Best HIT Business Membership Here *** 📈 Apply for Exclusive 1-on-1 HIT Business Coaching With Legendary Trainer Pete Cerqua *** 🎬 For the complete show notes, links, and resources, click here

How can you convert more prospects into clients effectively and quickly using warm outreach services like Bark.com?  In this episode, we'll talk about my proven strategies and tactics that got our strength studio 53 new clients through Bark.com (this will also work whenever you're on the phone with prospects from other sources) — we'll cover the importance of your mindset, your step-by-step approach, and the right way to execute from start to finish, along with the pitfalls you need to avoid.  If you want to get high-quality strength training clients fast, check out this episode! *** 📩 Download a FREE step-by-step guide on how to get endless referrals NOW ♣️ Join the Best HIT Business Membership Here *** 📈 Apply for Exclusive 1-on-1 HIT Business Coaching With Legendary Trainer Pete Cerqua *** 🎬 For the complete show notes, links, and resources, click here