Med Spa Success Strategies

Welcome to episode 11 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Ben Hernandez of Skytale Group to discuss the process of creating a practice that is super profitable and, ultimately, sellable. Profit is the name of the game when it comes to creating a business with a high valuation. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Ben Hernandez is founder and managing director of Skytale Group, a firm specializing in strategic management consulting & M&A Advisory in the healthcare space. Ben and the Skytale team help business grow, scale, and sell. Prior to Skytale, Ben worked with an international investment bank, a hedge fund, and CPA and advisory firm. Ben received his B.B.A. in Finance from the Mays Business School at Texas A&M and MBA from Cox School of Business at Southern Methodist University. https://skytalegroup.com/

Welcome to episode 10 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Sara Shikhman of Lengea Law to do discuss the proper steps to take when opening a med spa. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule More About Sara & Lengea Law Sara is a healthcare lawyer, an entrepreneur, and the author of MedSpa Confidential, a #1 New Best Seller on Amazon on how to grow an aesthetics business. Sara is the Managing Partner of LenGea Law. Sara specializes in the healthcare, tech, and beauty industries. Helping people is her passion.  Sara launched and led several multi-million dollar businesses and has helped hundreds of others. As President of an e-commerce company, Sara achieved $13+ million in revenue just 24 months after launch. As General Counsel and Director of Sales of a multi-state medical aesthetics practice, Sara helped to grow the practice from a single room location to 12 locations and over $13M in annual revenue. Sara practiced corporate law at a top lawfirm in New York and was part of the portfolio management team at Deutsche Asset Management. Sara was also an adjunct professor of Business Law at Pace University. Sara earned her law degree from the University of Pennsylvania Law School. In college, Sara was the Student Government President, the graduation speaker at Radio City Music Hall, and the recipient of the highest award given to any student.

Welcome to episode 9 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of ⁠⁠Med Spa Magic Marketing⁠⁠. On this episode, we are joined by Sonya & Katie Kennedy. Sonya Kennedy is the Owner of Magnolia Medspa. Her former experience as a professional model and aesthetician make her a leader in the industry and an expert in beauty & anti-aging. Katie is Sonya’s daughter, the co-founder of Magnolia Medspa, lead esthetician and office manager. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

Episode 8 of The Med Spa Success Strategies Podcast Welcome to episode 8 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of ⁠⁠Med Spa Magic Marketing⁠⁠. In this episode, we're covering SEO (Search Engine Optimization). I completely demystify SEO and give you a clear understanding of how Google search works, why your competitors might be outranking you, and what you can do to effectively manage & audit SEO efforts for your practice. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠⁠⁠https://go.medspamagicmarketing.com/schedule⁠⁠⁠⁠

Discover groundbreaking strategies for measuring marketing ROI tailored for aesthetic practices. Learn how to effectively track your investments and gain insights into their financial impact. The podcast introduces a unique ROI calculator that empowers practice owners to make informed decisions and confidently forecast growth. Plus, get tips on implementing more efficient marketing strategies to enhance your practice's performance!

Episode 6 of The Med Spa Success Strategies Podcast Welcome to episode 6 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of ⁠⁠Med Spa Magic Marketing⁠⁠. On this episode, we're joined by Scott Carson, Founder of Founder & CEO of MRP (https://mrp.io/) If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠⁠https://go.medspamagicmarketing.com/schedule⁠⁠ About Scott Carson Scott Carson has more than 30 years of Healthcare Marketing, BD, Sales and Management experience. He was part of the team that built the eBay Healthcare Marketplace structure and strategy and is a nationally recognized leader and speaker in driving sales through Internet Transactional Platforms. He founded US Medical, Inc., the first Internet distributor of new and pre-owned capital medical equipment to the healthcare industry. Started in his basement, US Medical emerged 5 years later as a member of the Inc. 500. Scott was named a finalist 2X in the Ernst & Young’s Entrepreneur of the Year Award competition. In addition, 2X was named among the Inc. 500’s fastest growing companies. He is a Micro Enterprise of the Year recipient. Learn about MRP at https://mrp.io/

Dr. Carol Clinton, Founder of Timeless Skin Solutions and author of Med Spa Confidential, shares her journey from emergency medicine to building a thriving medical spa. She discusses effective marketing strategies and the importance of exceptional patient experience. Carol emphasizes the need for competitor analysis, clear communication, and empathetic leadership in growing a successful practice. She also touches on the value of comprehensive training for staff and the role of time management in enhancing service quality, drawn from her unique experiences.

Welcome to episode 4 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Liam Degnan of Compliancy Group to discuss all things HIPAA and how these laws apply to your med spa, dermatology or aesthetics practice.   If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Liam Degnan is the Director of Strategic Initiatives at Compliance Group where he helps promote their SaaS platform, the Guard. The Guard is kind of like the idea of having Quickbooks, but for compliance. If you are in a regulated space, or you have clients that are in a regulated space, you have probably had people question you regarding your security and compliance documentation. Compliancy Group manages that paper trail for you so you can focus on doing your job while still having the documentation you need when necessary. We use Compliancy Group and recommend them for all of your HIPAA needs: https://compliancy-group.com/

This podcast episode focuses on creating a marketing plan for medical spas, dermatologists, and plastic surgeons in 2023. It covers lead maximization strategies, ROI, updating advertising approaches, optimizing SEO, effective advertising campaigns, and leveraging patient lists for revenue growth.

In this engaging discussion, Jake Laban, co-founder and CFO of Skin by Lovely, shares his vast expertise from over 20 years in the medical aesthetics industry. He dives into the pivotal role of Botox and Juvederm in transforming the market and discusses how effective rewards programs like Alle have shaped customer loyalty. Jake recounts the founding story of Skin by Lovely, emphasizing strategic marketing amidst challenges. He also offers insights on boosting client retention and navigating growth hurdles, making it a must-listen for aspiring med spa owners.