Med Spa Success Strategies

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by attorney Courtney Walker, founder of Court Approved Aesthetics.(https://courtapprovedaesthetics.com/)If you own or operate a Med Spa, staying on top of legal updates is crucial to protecting your business. This episode is packed with must-know information on GLP-1 regulations, non-compete agreements, and key compliance considerations for medical aesthetics practices!In this episode, we cover...✅ The latest GLP-1 legal updates and what they mean for med spas✅ The FTC’s stance on non-compete agreements and how state laws impact enforceability✅ Key elements of a legally sound non-compete for med spa providers✅ Common legal mistakes that could put your practice at risk✅ How to navigate restrictive covenants like non-solicitation agreements✅ Best practices for compliance and liability protection in medical aesthetics✅ How AI is being used for legal and compliance support in med spas& more!Don’t miss this essential discussion on legal strategies to safeguard your med spa!About Courtney Walker of Court Approved Aesthetics (https://courtapprovedaesthetics.com/)Courtney Walker is a powerhouse in innovation and strategy, bringing a wealth of experience in regulatory compliance, business strategy, and high-stakes decision-making. With a background that includes working with the Tennessee Governor's office, advising the TVA Board of Directors, and guiding private mergers and acquisitions exceeding $23 million, she has a deep understanding of navigating complex legal and business landscapes. Her expertise lies in helping leaders make informed, high-impact decisions that drive success.Follow Courtney on Instagram: https://www.instagram.com/courtapprovedaesthetics/Resources from Courtney: https://courtapprovedaesthetics.com/Smiley Aesthetics: https://smileyaesthetics.com/executives/courtney-d-walker-esq/

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Small details in terms of strategy, offer framing, lead nurturing, graphic elements and more can have a DRAMATIC impact on the ROI and effectiveness of your med spas Facebook & Instagram Ads. Welcome to Episode 4 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.In this episode, we focus on:✅ How to craft high-converting Meta (Facebook & Instagram) ad campaigns that drive consistent new patient bookings.✅ The secret to lowering customer acquisition costs with strategic, results-driven offers.✅ What works (and what doesn’t) in 2025 for med spa advertising—avoid common mistakes!✅ Why a strong, attractive offer is the key to scaling your med spa profitably.✅ How to target high-intent prospects and ensure your ads reach the right audience.& more!We also cover key benchmarks, ad strategies, and real-world case studies to help you fine-tune your Meta ad campaigns and maximize ROI.If you're spending money on ads but not seeing the return you want, this episode will give you the frameworks and tactics to turn your Meta ads into a patient-generating machine!

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. This episode comes full circle as we welcome back Mary Beth Hagen, our very first podcast guest, to discuss one of the most critical challenges in the aesthetics industry. If you’re looking to build a strong, ethical, and talented provider team in your practice, this episode is a must-watch! In this episode, we talk about... ✅ How to recruit, retain, and develop top-tier injector talent for your med spa ✅ The key qualities of high-performing aesthetic providers ✅ The TITAN Aesthetic Screening Protocol and how it identifies top injectors ✅ Strategies to ensure patient safety and deliver natural results ✅ The importance of foundational training and peer education in aesthetics ✅ How to create a strong, ethical, and talented provider team ✅ Proven methods to enhance provider retention and practice success & more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Mary Beth Hagen of TITAN Aesthetic (https://www.titanaesthetic.com/) Mary Beth Hagen is the founder of TITAN Aesthetic, dedicated to supporting great injectors and practices in achieving the best patient outcomes. With a background at Galderma and Allergan, Mary Beth brings extensive expertise in both the clinical and business aspects of aesthetic injectables. Through TITAN Aesthetic, she helps identify and train the next generation of injectors, ensuring they have the skills, communication, and ethical foundation needed to thrive in the industry. Her mission is to elevate patient care by equipping providers with the right education, training, and ongoing support. Follow Mary Beth on Instagram: https://www.instagram.com/titan_aesthetic_mbhagen/ Training Resources from Mary Beth: mbhagen@titanaesthetic.com https://www.titanaesthetic.com/

In a dynamic discussion, Lauren Nettles, a lead digital marketing specialist at Med Spa Magic Marketing, dives into the world of marketing automation tailored for med spas. She reveals how to automate lead nurturing to drastically increase bookings and reduce no-shows. Listeners learn about effective follow-up tactics, the power of personalized SMS strategies, and the vital role of social proof in building trust with potential clients. Lauren emphasizes the importance of consistent engagement to turn indecision into affirmative bookings.

Join Lauren Nettles, the lead digital marketing specialist at MedSpa Magic Marketing, as she shares her expertise in transforming med spa marketing. She discusses how to convert discount clients into loyal patients by enhancing their experience and building trust. Lauren emphasizes the importance of thorough consultations and effective patient education to boost retention and revenue. Additionally, she offers insights on creating inviting atmospheres and the power of personal connections in client relations, all key to a successful practice.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Gina Graziano of Med Spa Matchmaker (https://www.themedspamatchmaker.com/) If you're in the market to buy new equipment / devices for your med spa, this is a must watch! In this episode, we cover talk about... - The best time to buy and launch a new device in your med spa - How to market a new treatment before it even arrives - Avoiding common mistakes that delay ROI on new equipment - Smart budgeting strategies to ensure you can afford marketing after the device purchase - The importance of staff training, incentives, and patient education - How to get real, unbiased feedback on devices before investing - Proven ways to ensure your new treatment gains traction quickly & more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Gina Graziano of Med Spa Matchmaker (https://www.themedspamatchmaker.com/) Gina is the founder of Med Spa Matchmaker, where she transforms med spa concepts into thriving, high-performing practices. With a sharp eye for market trends and a strategic approach to branding, she helps med spas stand out in the competitive aesthetics industry. Renowned for her ability to separate hype from real opportunities, Gina is a trusted advisor to leading research firms like Alpha Insights and GLG, as well as private equity firms and financial institutions investing in aesthetics. Her expertise shapes the future of the industry, providing med spa owners with the insights and strategies they need to make smart, profitable decisions. Follow Gina on Instagram: https://www.instagram.com/medspa_matchmaker/ Training Resources from Gina: https://www.themedspamatchmaker.com/

Lauren Nettles, a Lead Digital Marketing Specialist at Med Spa Magic Marketing, shares her expertise in optimizing Facebook and Instagram ads for med spas. She reveals effective strategies to lower lead costs and boost appointment bookings, emphasizing the critical role of ad performance in ROI. Lauren discusses common pitfalls in online advertising and shares real success stories of effective ad transformations. Discover how small tweaks in visuals and messaging can lead to significant growth and higher patient engagement.

Discover the secrets to effective marketing in the med spa industry! Learn how ROI calculations can reveal the realities of client acquisition costs and retention strategies. Explore real-world examples of attractive offers that slash acquisition expenses. Delve into the balance between immediate profits and sustainable growth through high-ticket services. Plus, get hands-on with an ROI calculator for your campaigns to ensure every marketing dollar works harder for you.

Chris Balbi, Director of Operations at Meesha Aesthetics, shares his 14+ years of expertise in creative marketing. He emphasizes the importance of community-building through engaging social media content and storytelling. Balbi unveils unique strategies for med spas, including themed posts and offline marketing techniques. They dive into consumer behavior shifts post-COVID and stress the value of newsletters infused with personality. Balbi encourages empowering in-house staff for social media success while blending psychological principles with innovative marketing.

Discover efficient marketing strategies tailored for med spas, ideal for standing out in competitive markets. Learn how effective Facebook, Instagram, and Google Ads can reduce costs and attract new clients. Master patient retention techniques to maximize the lifetime value of your clientele. Dive into enhancing your online presence with SEO and Google Reviews, plus creating enticing promotions to draw clients in. Address challenges like bad leads and understand the importance of ROI in your marketing efforts.