
Med Spa Success Strategies
Profits First Planning & Excellence in Patient Experience - Interview with Dr. Brandon Kirsch
Apr 1, 2024
Dr. Brandon Kirsch, a board-certified dermatologist and founder of Kirsch Dermatology & Med Spa, discusses his journey from law to medicine. He emphasizes the importance of exceptional patient care and strong management. Dr. Kirsch shares insights on financial planning with a profit-first mindset and the benefits of integrating cosmetic services into his practice. He also highlights the connection between employee satisfaction and patient experience, advocating for personal attention and effective communication to foster patient loyalty and improve overall practice success.
01:04:41
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Quick takeaways
- Dr. Brandon Kirsch emphasizes the critical role of exceptional patient care and a celebrity-like experience in fostering loyalty and positive reviews.
- He highlights the necessity of a 'profits first' mindset for practice owners, prioritizing financial planning and understanding operational costs before growth.
Deep dives
Transitioning from Law to Dermatology
Dr. Brandon Kirsch's career began in law, motivated by parental expectations, but he realized his passion lay in medicine. After completing his pre-med at the University of Pennsylvania and medical schooling at Brown University, he trained at prestigious institutions like the Mayo Clinic. His entrepreneurial spirit led him to open his practice in Naples, Florida, in January 2020, just before the pandemic hit. Despite entering a saturated market with no local connections, he was determined to offer exceptional patient care and establish a successful dermatology practice.
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