Med Spa Success Strategies

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Botox sales are down 11% year over year, and Juvederm is down 20% globally. What does this mean for your med spa, and how should you respond?In this episode, I break down recent industry data, what it signals about consumer demand, and how med spa owners can adapt to tighter market conditions. While demand for aesthetics is still strong, competition is rising, and practices need to be more strategic than ever to capture their share of the market.In this video, you’ll learn:✅ Why month over month and year over year comparisons can be misleading✅ What a “smaller pie” means for your med spa’s growth potential✅ How to dial in your marketing, operations, and patient experience during slower cycles✅ Why retention and education matter more than ever in today’s market✅ How downturns create opportunities for stronger practices to grow market shareEven in a market downturn, med spas that focus on fundamentals such as messaging, positioning, pricing, service, and retention can not only survive but thrive. Watch now to learn how to keep your business strong, even when Botox sales are trending down.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.Curious about the fastest-growing med spa services and which ones are just hype? In this episode, I put ChatGPT to the test, ranking trending wellness and aesthetics services by evidence, patient demand, and business feasibility.You’ll hear insights on treatments like cold plunge, IV drips, ozone therapy, salt rooms, and more, along with my take on which options have real staying power in the industry and which ones may not be worth the investment.I cover:✅ The #1 fastest-growing med spa service for 2025 and beyond✅ Services backed by strong science with high profitability potential✅ Overhyped treatments that are low-margin or DIY-friendly✅ Which wellness services pair best with aesthetics offerings✅ How to evaluate new trends before adding them to your service menuIf you want clarity on which med spa treatments can drive long-term growth and which ones could drain your resources, this episode gives you the insights you need to make smart decisions.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleWant to know how to make your med spa website your #1 sales rep? In this episode of Med Spa Success Strategies, we’re breaking down exactly how to turn your treatment pages into conversion machines that win more patients.Most med spa websites look great but function like digital brochures. If your site isn’t convincing patients to book with you over the competition, you’re leaving money on the table.We cover…✅ Why your med spa website should act like your best sales rep (not just an online brochure)✅ The critical elements every treatment page needs to convert visitors into booked consults✅ How to highlight trust, safety, credentials, and patient experience to stand out✅ Using video, audio, and personality to build “know, like, and trust” instantly✅ Why transparent pricing helps you win high-value patients (even at premium rates)✅ Leveraging reviews, before & afters, and testimonials at scale to boost credibility✅ Subtle strategies to differentiate your med spa and make patients choose you✅ How showcasing provider philosophy and in-office experience builds patient confidenceIf you want to double your website conversions without increasing ad spend, this episode shows you the exact steps to transform your med spa website into your most powerful sales tool.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠https://go.medspamagicmarketing.com/schedule⁠In this episode, Ricky Shockley sits down with Dr. Brent and Angela Baldasare of Your Practice Solutions (⁠https://www.yourpractice.solutions⁠/), married entrepreneurs who have spent over 30 years building, scaling, and successfully exiting med spa and wellness businesses—all while raising a family and keeping their marriage thriving.Far from stumbling into success, Brent and Angela became lifelong students of communication, mindset, human behavior, and business systems. They transformed their lessons into the Power Couple Protocol, a framework designed to help entrepreneurial couples grow thriving practices without burning out or breaking their relationship.In this episode, we cover:✅ What it’s really like running a med spa with your spouse✅ Guardrails that protect both your marriage and your business✅ How to handle disagreements without derailing the practice✅ Scaling, selling, and starting the next chapter after private equity✅ Why clarity, structure, and communication are non-negotiables for couples in business✅ Lessons from 33 years of marriage and multiple successful businessesThis episode is packed with practical insights and hard-earned wisdom for married med spa owners and entrepreneurial couples who want to grow, scale, and succeed—without sacrificing their relationship along the way.About Dr. Brent and Angela Baldasare (⁠https://www.yourpractice.solutions/⁠)Brent and Angela are the creators of the Power Couple Protocol, a consulting and coaching framework designed for couples in business together. After scaling and selling their own aesthetics and wellness center to private equity, they now dedicate their time to helping other couples create thriving practices and marriages through their company Your Practice Solutions.Books/Podcasts Mentioned:- Affair-Proof Your Marriage: ⁠https://www.amazon.com/Affair-Proof-Your-Marriage-Understanding-Preventing/dp/0060929189⁠- A Return to Love: ⁠https://www.amazon.com/Return-Love-Reflections-Principles-Miracles/dp/0060927488⁠- The Power of Vulnerability: ⁠https://www.ted.com/talks/brene_brown_the_power_of_vulnerability⁠Recourses from Dr. Brent and Angela:https://www.yourpractice.solutions/Follow us on social media: ⁠https://www.instagram.com/medspamagicmarketing/⁠⁠https://www.linkedin.com/company/med-spa-magic-marketing/⁠⁠https://www.facebook.com/MedSpaMagicMarketing/⁠⁠https://www.tiktok.com/@medspamagicmarketing⁠ #MedSpaPodcast #MedSpaMarketing #MedSpaTips #MedSpaOwner #SmallBusinessGrowth #CouplesInBusiness #MarriedEntrepreneurs #MarriageAndBusiness

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley sits down with Jon Mest, CEO of Just Reach Out and ChatRank (https://chatrank.ai/), to explore how med spas can stay visible and recommended in the age of AI search. From Wall Street data analyst to digital PR and AI ranking expert, Jon shares actionable insights for med spa owners navigating the shift toward AI-powered search tools like ChatGPT, Gemini, and Google Answers.In this episode, we cover:✅ How AI search is changing the way customers find med spas✅ Practical strategies to ensure your med spa is recommended by AI tools✅ Understanding your med spa’s visibility and rankings in AI chat models✅ Leveraging digital PR to earn press and backlinks that boost your search presence✅ Insights from Jon’s journey: building data products for Fortune 100 brands and founding multiple companies✅ How to combine technical know-how with human-centered marketing to grow your businessThis episode is packed with actionable advice for med spa and aesthetics practice owners looking to improve visibility, attract more clients, and stay ahead in the rapidly evolving AI search landscape.About Jon Mest of ChatRank (https://chatrank.ai/)Jon is a data scientist by training, a salesperson by accident, and loves working with customers more than any other part of his job. He's a highly technical person that can also speak to other humans, a trait that has helped him a ton in his career. Jon has worked as an analyst on Wall Street, built data products for Fortune 100 brands, and helped found multiple companies. Today, Jon is the CEO of Just Reach Out and CEO of ChatRank. Just Reach Out is a digital PR software that enables businesses to pitch the media (think traditional news, blogs, podcasts, and more) and try to earn press and ultimately backlinks for their sites. ChatRank is a tool that helps customers understand their visibility and rank in the AI chat models such as ChatGPT and Google AI AnswersRecourses from Jon: https://justreachout.io/https://chatrank.ai/https://www.linkedin.com/in/jonathanmest/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Should your med spa offer free consultations or charge for them? It’s a question that comes up often for practice owners.. In this episode, we break down the real pros and cons of both approaches and explain which one is most likely to support your patient acquisition goals.Whether you’re a new med spa trying to get more butts in seats or an established practice worried about no-shows and wasted time, this conversation is packed with insights to help you decide what strategy makes sense for your unique situation.In this video, you’ll learn:✅ Why offering free consults often leads to more conversions✅ When it makes sense to charge for consults (and when it doesn’t)✅ The impact of free vs. paid consultations on customer acquisition cost✅ How patient psychology plays a role in your booking strategy✅ Real-world data on show rates and appointment volume✅ What to do if you’re concerned about “cheapening your brand”At the end of the day, offering complimentary consultations isn’t just about being generous—it’s a smart move when you understand the data and how to structure the experience. This episode will help you evaluate your current approach and make an informed decision that supports your med spa’s growth.Check out our video on top strategies to prevent No-Shows: https://youtu.be/CRqmwXxcqS4?si=HQk1MahmPg4qwXtbFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.Want to know the best med spa marketing strategies to lower CAC, increase patient bookings, and grow revenue? In this episode of Med Spa Success Strategies, we’re sharing 9 proven tactics that are delivering the biggest wins for established med spas right now.From Meta and Google Ads to competitive offer creation, retention systems, and reputation-based marketing, you’ll learn exactly what’s working in 2025 to attract high-value patients and keep them coming back.We cover…✅ Why Meta & Google Ads remain the most profitable channels for med spas✅ Injectables as the gateway to attract high-LTV patients and boost retention✅ Offer formulas that lower customer acquisition costs and fill your schedule fast✅ Sculptra’s rise (and filler’s decline) — where to put ad dollars now✅ Competitive research to make your offers stand out in crowded markets✅ Pricing strategies for weight loss, microneedling, and high-ticket devices✅ Patient retention tactics that increase lifetime value✅ Using reputation, team credentials, and provider photos to boost conversions✅ How to build loyalty to your practice, not just your providersIf you want to grow your med spa, increase profitability, and dominate your local market, this episode gives you the exact marketing playbook you need.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Dominique Waples‑Trefil, co‑founder of RESTOR Medical Spa (https://www.restormedicalspa.com), about how she scaled from a single-location practice to one of Colorado’s most respected multi-location med spa brands. From leaving her career as a prosecutor to building a membership-driven, culture-first company, Dominique shares a masterclass in leadership, hiring, and sustainable growth for med spa owners.In this episode, we cover:✅ The bold leap from law to launching a med spa in 2011✅ Early struggles: hiring mistakes, marketing missteps, and how she overcame them✅ Why memberships became RESTOR’s growth engine ✅ The hiring framework Dominique swears by (and how to attract true A‑players)✅ Building a leadership team to support multi-location expansion✅ How to create a culture of professionalism and accountability without micromanaging✅ What it takes to scale from one to multiple locations—systems, SOPs, and mindset shifts✅ How to train injectors and create a “bench” so you’re never caught short-staffed✅ Why Dominique isn’t afraid of provider turnover (and how to build loyalty to the brand, not just the individual)✅ Key lessons for owners looking to step out of the treatment room and into true CEO leadershipThis episode is packed with insights for established med spas looking to grow, scale, and build a team and culture that lasts.About Dominique Waples of RESTOR Medical Spa (https://www.restormedicalspa.com)Dominique is an entrepreneur, public speaker, and leader in the medical aesthetics industry. After years as a district attorney advocating for survivors of family violence, she pivoted into entrepreneurship, co-founding RESTOR Medical Spa with her sister in 2011.Today, RESTOR is a multi-location med spa and training academy committed to empowering women through aesthetics, functional medicine, and education. Dominique is passionate about value-led leadership, building high-performing teams, and helping other med spa owners navigate the challenges of growth and reinvention.Books mentioned:Crucial Conversations: https://www.amazon.com/Crucial-Conversations-Talking-Stakes-Second/dp/0071771328Who: Solve Your #1 Problem: https://www.amazon.com/Who-Geoff-Smart/dp/0345504194/ref=tmm_hrd_swatch_0RESTOR Academy: https://www.restormedicalspa.com/restor-academy/?srsltid=AfmBOoquuvrerETE_VvVpJ9ePOr6_Iot3Jw3nf9rS73MRIrYvUG63mnAFollow Dominique Waples‑Trefil:https://www.linkedin.com/in/dominique-waples-trefil/https://www.instagram.com/restormedicalspa/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Shannon Weinstein, owner of Keep What You Earn (https://www.keepwhatyouearn.com/medspas), fractional CFO and host of the Keep What You Earn podcast, about her Profitable Scaling Playbook—the 5-step financial framework every med spa owner needs to master. Shannon shares the exact process she uses with clients to help them understand their numbers, strengthen their cash flow, and build med spas that aren’t just profitable, but scalable assets.In this episode, we cover:✅ Shannon’s 5-Step Profitable Scaling Playbook for med spas✅ Why “offer profit” is the foundation of every healthy business✅ How to analyze treatment margins, and know when to adjust pricing✅ What an ideal operating profit looks like for a growing med spa✅ Simple ways to manage cash flow (and avoid constant stress over money)✅ How to increase customer lifetime value and recurring revenue✅ The steps to building enterprise value, even if you never plan to sell✅ Common money habits that separate thriving med spas from struggling ones✅ When (and how) debt can actually help you grow—and when it’s dangerousThis episode is packed with financial insight and practical advice for med spa owners who want to scale smart, keep more of what they earn, and turn their practices into thriving, long-term businesses.About Shannon Weinstein of Keep What You Earn (https://www.keepwhatyouearn.com/medspas)Shannon Weinstein is a fractional CFO for med spas and the host of the Keep What You Earn podcast. After 15 years in Big Four accounting and Fortune 50 finance, Shannon left corporate to help small business owners understand their numbers and grow profitability. Her mission? To translate the language of finance and prove that accountants can, in fact, have personality.When she’s not helping practice owners strengthen their businesses, Shannon is podcasting, teaching, and sharing her love for simplifying money management for entrepreneurs.Find out more about KWYE CFO services:Cash Flow Forecast Template: https://docs.google.com/spreadsheets/d/1Ols2mduGzaUqjP6-mL_ACdRW3HYm1GPKmi0amHiYDHA/viewWebsite: https://www.keepwhatyouearn.com/medspasPodcast: https://www.keepwhatyouearn.com/podcastInstagram Accounts: https://www.instagram.com/keepwhatyouearn/https://www.instagram.com/shannonkweinstein/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive into what truly sets your med spa apart from the competition. We’ll break down the key differentiators you can embed into your marketing strategy to make your practice irresistible to prospects.Whether you’re running Facebook and Instagram ads, Google campaigns, or offline efforts, this episode offers actionable insights to help you stand out. We discuss how to identify the unique bells and whistles that not only differentiate your med spa but also make your offers irresistible to potential clients.We talk about...✅ What your competitors won’t or can’t say, and why that’s crucial for differentiation✅ How to incorporate meaningful reputational elements into your marketing✅ Why authority, credentials, and media features matter (and how to leverage them)✅ The importance of offering a unique, best-in-class treatment protocol✅ How to create a patient experience that builds long-term loyalty✅ Real-world examples of how to incorporate celebrity, influencer, and local personality endorsements✅ The power of exclusivity and creating a buzz-worthy brand✅ How to align your marketing strategy with your unique selling pointsIf you're ready to attract more clients and grow your med spa with a meaningful edge, this episode will show you how to craft your message and stand out in a crowded market.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing