Med Spa Success Strategies

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIs your med spa bringing in strong revenue but you still feel broke at the end of the month? You are not alone. Many owners face this same challenge. In this episode of Med Spa Success Strategies, we are breaking down a simple profit management system that helps you lock in profitability, create predictable cash flow, and finally take home the income you deserve as an owner.Running a med spa is more than chasing revenue numbers. Without the right framework, expenses grow to match your sales, leaving little or nothing left over. This video will show you how to flip the script and put profit first so your business stays stable, scalable, and rewarding.You will learn:✅ Why revenue ≠ profit (and the mindset shift every owner needs)✅ How to set a profit percentage before expenses and stick to it✅ The role of multiple bank accounts in managing cash flow effectively✅ Why weekly or biweekly cash allocations give you clarity and control✅ How to safeguard against payroll creep, device costs, and unnecessary spending✅ Benchmarks for profit, owner’s pay, and cash reserves to aim for✅ How to separate owner’s compensation from business reinvestment so you get paid fairlyWhether you are just getting started or already running a multi-million-dollar med spa, this episode will help you establish a system that makes profitability a habit, not an afterthought.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Pricing can make or break your practice. In this episode, I dive into how to price your services for maximum profitability without driving patients away or leaving appointment slots empty.Many consultants will tell you to “just charge more” or position yourself as a luxury provider, but the truth is more nuanced. There are real trade-offs, risks, and downsides to every pricing decision, and understanding them is critical if you want long-term success.In this video, you’ll learn:✅ Why competitive pricing can be just as effective as luxury pricing for many med spas✅ The advantages of premium price points, from staff retention to reinvestment and financial cushion✅ How to use entry-point offers to turn new patients into loyal, long-term clients✅ The two “buckets” of patients and how each one should influence your pricing strategy✅ Why raising prices gradually while testing demand is the safest path forward✅ How value perception and service quality impact your ability to charge moreUltimately, your pricing should balance profitability with patient retention. If the value you deliver is seen as greater than the price, patients will stay loyal, even if they pay more. But without the goods to back it up, raising prices too aggressively can cost you business.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I tackle one of the most common frustrations we hear from med spa owners: lead quality.If you’ve ever felt like your ad leads “aren’t great,” this conversation will shift your perspective. We break down why lead quality isn’t always the real problem, how to think about cost of acquisition and retention, and the trade-offs between patient volume and patient quality. Most importantly, you’ll learn how to sift through the dirt to find the gold and how to decide when it’s worth paying more for a better-quality patient.We cover…✅ Why lead quality complaints often miss the bigger picture✅ How to evaluate cost of acquisition vs. initial visit revenue vs. lifetime value✅ When it makes sense to optimize for volume (and why it often wins long term)✅ The trade-offs of chasing “higher quality” patients✅ Why discount-based strategies usually outperform prescreening✅ How in-office experience, upselling, and retention shape patient value✅ Real-world examples of promos that balance cost, quality, and retention✅ How reputation, reviews, and lead management directly impact outcomesIf you’ve ever questioned whether your ads are “working” or worried that your leads aren’t the right fit, this episode will help you zoom out, focus on the numbers that matter, and build a framework for profitable growth in your med spa.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleLooking for the best med spa marketing agency? In this video, you’ll learn exactly how to choose the right partner for your practice and how to audit your current provider to make sure you’re getting real results and ROI.Hiring a marketing agency is one of the biggest decisions you’ll make for your med spa. The wrong partner can drain your budget, while the right one can help you scale with confidence and predictable ROI.In this episode of Med Spa Success Strategies, we’re breaking down how to evaluate potential agencies or audit your current provider to ensure you’re getting the results you deserve.You’ll learn:✅ How to tell if case studies show real, attributable results (not just piggybacking on an already successful med spa)✅ The key metrics every agency should provide: lead cost, CAC, retention, and lifetime value✅ What to ask about best, worst, and average client results to cut through the hype✅ Why experience in the med spa niche matters (and how to spot when you’re the “test subject”)✅ How to dig into reviews and find red flags beyond surface-level testimonials✅ Questions to ask about delivery systems, account management, and communication style✅ Why price alone should never determine your choice (ROI is the real measure)✅ How core values, philosophies, and strategic depth reveal whether an agency has your best interest at heartWhether you’re considering switching providers or simply want confidence that your current agency is the right fit, this video gives you a clear framework for making smart, data-driven decisions.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleThink you can’t run Google Ads for Botox? That’s a common misconception, but it’s not true. In this episode, I explain exactly how med spas can legally and successfully advertise Botox on Google.You’ll learn:✅ Why Botox ads get flagged for trademark and pharmaceutical restrictions✅ How to work with Allergan to get the proper approvals for your account✅ What to expect once your ads are approved (and why they may still look limited in your dashboard)✅ Whether Facebook/Instagram or Google Ads should be your top priority for Botox marketing✅ Step-by-step guidance on getting your campaigns up and runningIf Botox is one of your core services, this episode gives you the clarity you need to diversify your ad strategy and avoid wasted effort trying to trick Google’s system.Download the Botox Google Ads Approval Checklist Here: https://go.medspamagicmarketing.com/botox-google-ads-approval-lpFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Botox sales are down 11% year over year, and Juvederm is down 20% globally. What does this mean for your med spa, and how should you respond?In this episode, I break down recent industry data, what it signals about consumer demand, and how med spa owners can adapt to tighter market conditions. While demand for aesthetics is still strong, competition is rising, and practices need to be more strategic than ever to capture their share of the market.In this video, you’ll learn:✅ Why month over month and year over year comparisons can be misleading✅ What a “smaller pie” means for your med spa’s growth potential✅ How to dial in your marketing, operations, and patient experience during slower cycles✅ Why retention and education matter more than ever in today’s market✅ How downturns create opportunities for stronger practices to grow market shareEven in a market downturn, med spas that focus on fundamentals such as messaging, positioning, pricing, service, and retention can not only survive but thrive. Watch now to learn how to keep your business strong, even when Botox sales are trending down.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.Curious about the fastest-growing med spa services and which ones are just hype? In this episode, I put ChatGPT to the test, ranking trending wellness and aesthetics services by evidence, patient demand, and business feasibility.You’ll hear insights on treatments like cold plunge, IV drips, ozone therapy, salt rooms, and more, along with my take on which options have real staying power in the industry and which ones may not be worth the investment.I cover:✅ The #1 fastest-growing med spa service for 2025 and beyond✅ Services backed by strong science with high profitability potential✅ Overhyped treatments that are low-margin or DIY-friendly✅ Which wellness services pair best with aesthetics offerings✅ How to evaluate new trends before adding them to your service menuIf you want clarity on which med spa treatments can drive long-term growth and which ones could drain your resources, this episode gives you the insights you need to make smart decisions.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleWant to know how to make your med spa website your #1 sales rep? In this episode of Med Spa Success Strategies, we’re breaking down exactly how to turn your treatment pages into conversion machines that win more patients.Most med spa websites look great but function like digital brochures. If your site isn’t convincing patients to book with you over the competition, you’re leaving money on the table.We cover…✅ Why your med spa website should act like your best sales rep (not just an online brochure)✅ The critical elements every treatment page needs to convert visitors into booked consults✅ How to highlight trust, safety, credentials, and patient experience to stand out✅ Using video, audio, and personality to build “know, like, and trust” instantly✅ Why transparent pricing helps you win high-value patients (even at premium rates)✅ Leveraging reviews, before & afters, and testimonials at scale to boost credibility✅ Subtle strategies to differentiate your med spa and make patients choose you✅ How showcasing provider philosophy and in-office experience builds patient confidenceIf you want to double your website conversions without increasing ad spend, this episode shows you the exact steps to transform your med spa website into your most powerful sales tool.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: ⁠https://go.medspamagicmarketing.com/schedule⁠In this episode, Ricky Shockley sits down with Dr. Brent and Angela Baldasare of Your Practice Solutions (⁠https://www.yourpractice.solutions⁠/), married entrepreneurs who have spent over 30 years building, scaling, and successfully exiting med spa and wellness businesses—all while raising a family and keeping their marriage thriving.Far from stumbling into success, Brent and Angela became lifelong students of communication, mindset, human behavior, and business systems. They transformed their lessons into the Power Couple Protocol, a framework designed to help entrepreneurial couples grow thriving practices without burning out or breaking their relationship.In this episode, we cover:✅ What it’s really like running a med spa with your spouse✅ Guardrails that protect both your marriage and your business✅ How to handle disagreements without derailing the practice✅ Scaling, selling, and starting the next chapter after private equity✅ Why clarity, structure, and communication are non-negotiables for couples in business✅ Lessons from 33 years of marriage and multiple successful businessesThis episode is packed with practical insights and hard-earned wisdom for married med spa owners and entrepreneurial couples who want to grow, scale, and succeed—without sacrificing their relationship along the way.About Dr. Brent and Angela Baldasare (⁠https://www.yourpractice.solutions/⁠)Brent and Angela are the creators of the Power Couple Protocol, a consulting and coaching framework designed for couples in business together. After scaling and selling their own aesthetics and wellness center to private equity, they now dedicate their time to helping other couples create thriving practices and marriages through their company Your Practice Solutions.Books/Podcasts Mentioned:- Affair-Proof Your Marriage: ⁠https://www.amazon.com/Affair-Proof-Your-Marriage-Understanding-Preventing/dp/0060929189⁠- A Return to Love: ⁠https://www.amazon.com/Return-Love-Reflections-Principles-Miracles/dp/0060927488⁠- The Power of Vulnerability: ⁠https://www.ted.com/talks/brene_brown_the_power_of_vulnerability⁠Recourses from Dr. Brent and Angela:https://www.yourpractice.solutions/Follow us on social media: ⁠https://www.instagram.com/medspamagicmarketing/⁠⁠https://www.linkedin.com/company/med-spa-magic-marketing/⁠⁠https://www.facebook.com/MedSpaMagicMarketing/⁠⁠https://www.tiktok.com/@medspamagicmarketing⁠ #MedSpaPodcast #MedSpaMarketing #MedSpaTips #MedSpaOwner #SmallBusinessGrowth #CouplesInBusiness #MarriedEntrepreneurs #MarriageAndBusiness

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley sits down with Jon Mest, CEO of Just Reach Out and ChatRank (https://chatrank.ai/), to explore how med spas can stay visible and recommended in the age of AI search. From Wall Street data analyst to digital PR and AI ranking expert, Jon shares actionable insights for med spa owners navigating the shift toward AI-powered search tools like ChatGPT, Gemini, and Google Answers.In this episode, we cover:✅ How AI search is changing the way customers find med spas✅ Practical strategies to ensure your med spa is recommended by AI tools✅ Understanding your med spa’s visibility and rankings in AI chat models✅ Leveraging digital PR to earn press and backlinks that boost your search presence✅ Insights from Jon’s journey: building data products for Fortune 100 brands and founding multiple companies✅ How to combine technical know-how with human-centered marketing to grow your businessThis episode is packed with actionable advice for med spa and aesthetics practice owners looking to improve visibility, attract more clients, and stay ahead in the rapidly evolving AI search landscape.About Jon Mest of ChatRank (https://chatrank.ai/)Jon is a data scientist by training, a salesperson by accident, and loves working with customers more than any other part of his job. He's a highly technical person that can also speak to other humans, a trait that has helped him a ton in his career. Jon has worked as an analyst on Wall Street, built data products for Fortune 100 brands, and helped found multiple companies. Today, Jon is the CEO of Just Reach Out and CEO of ChatRank. Just Reach Out is a digital PR software that enables businesses to pitch the media (think traditional news, blogs, podcasts, and more) and try to earn press and ultimately backlinks for their sites. ChatRank is a tool that helps customers understand their visibility and rank in the AI chat models such as ChatGPT and Google AI AnswersRecourses from Jon: https://justreachout.io/https://chatrank.ai/https://www.linkedin.com/in/jonathanmest/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing