Med Spa Success Strategies

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley sits down with Corey Beale, former Chief Growth Officer and investor at MD Aesthetics, early HubSpot leader, and current Chief Revenue Officer at CorralData (https://corraldata.com/). Corey shares what it really takes to scale, systemize, and eventually sell a med spa in today’s competitive landscape.Corey brings a rare operator and investor perspective. He has spent nearly 20 years in the SaaS world building high-performing sales teams, scaling companies from startup to IPO, and leading go-to-market strategy. He later entered the aesthetics industry as an operator, helped MD Aesthetics expand through multiple acquisitions, and played a key role in the group’s successful PE exit. In this conversation, he breaks down the systems, processes, and data strategies that fuel sustainable growth for med spa owners.If you're a med spa or aesthetics practice owner who wants to expand, improve profitability, or prepare for an eventual exit, this episode is packed with tactical insights.In this episode, we cover:✅ How to scale a med spa using SaaS-inspired systems including funnels, KPIs, SOPs, and documentation✅ The inside story of MD Aesthetics’ multi-location expansion and how to integrate acquisitions successfully✅ What private equity firms look for when valuing and acquiring med spas✅ The risks of opening a second location without a proven operational playbook✅ How to maintain consistency across providers and locations through training programs, checklists, and brand standards✅ The importance of rebooking and reactivation systems and why most practices overlook this revenue✅ Underrated marketing channels such as themed events, partnerships, and VIP nights✅ Service mix strategy including injectables, lasers, wellness services, and which trends are most profitable long term✅ Why PE roll-ups in aesthetics continue to accelerate and how this affects independent practices✅ How to use data to make profitable decisions and how Corral Data helps bring together EMR, CRM, ads, payroll, and financial dataThis episode offers a blueprint for med spa owners who want to operate more effectively, understand their numbers, and position their business for meaningful growth.About Corey Beale of CorralData (https://corraldata.com/)Corey is a seasoned sales and revenue executive with deep experience scaling SaaS, FinTech, and AI-powered companies from startup through IPO. After a decade at HubSpot and nearly 20 years in software leadership, he became an investor and Chief Growth Officer at MD Aesthetics where he helped lead the brand through rapid expansion and a successful private equity acquisition.Corey now serves as the Chief Revenue Officer at Corral Data, a HIPAA-compliant analytics platform that unifies EMR, CRM, ads, financials, and payroll into a single source of truth for aesthetics and wellness practices. Corral Data powers many of the leading PE-backed med spa groups and high-growth multi-location practices.Book a Demo with CorralData: https://corraldata.com/book-a-demo/Follow Corey on LinkedIn: https://www.linkedin.com/in/coreybeale/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing with co-host Lauren Nettles.In this episode, Lauren and I rapid-fire through several real-world growth levers we're talking about with clients right now. We cover membership models that actually work, how branding impacts the age demographic you attract, and smart promo strategies for existing patients. We also dig into the numbers behind why some services are great for advertising and others usually are not.You'll hear why certain membership structures create predictable recurring revenue while others fall flat, how colors and design influence who walks through your door, and why injectables almost always make the best front-end offer when you're spending money on ads. We also discuss subscription fatigue, how to position memberships so patients want to enroll, and why lead management and follow-up are still some of the biggest drivers of med spa growth.We cover:✅ Membership models that work (and the ones that don’t), including how "bank your bucks" programs outperform freebies✅ How brand and design impact who you attract, including how colors and office photos skew your demographic younger or older✅ Holiday and seasonal promos for existing patients, plus how to build a yearly promo calendar✅ Why injectables are usually the best ad-front offer based on acquisition cost and long-term revenue potential✅ Sales and conversion best practices, including how sloppy text conversations and weak follow-up kill ROI✅ Pricing, discounting and patient behavior, plus how to avoid training patients to only buy during sales✅ Team alignment and incentives, especially for whoever manages your leads and books appointmentsIf you want your med spa to attract the right patients, build predictable recurring revenue, and stop leaving money on the table with ineffective promos or poor follow-up, this episode will give you a practical framework you can use right away.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIf you want to elevate your med spa into a true luxury experience, this episode walks you through seven powerful strategies to help you differentiate your practice, create stronger perceived value, and increase client retention in an increasingly competitive market.The med spa industry is growing, but in many areas the number of competitors is increasing faster than the demand for services. That means your client experience has to be memorable, premium, and consistent. Clients have more options than ever, and they will choose the provider who offers the best overall experience, not just the best price.In this episode of Med Spa Success Strategies, you will learn:• The importance of the first few seconds inside your med spa and how environment, scent, and atmosphere influence trust• How a signature scent creates brand memory and enhances your luxury feel• The impact of greeting clients by name and how to implement this even in busy practices• How elevated snacks, beverages, and small hospitality details enhance perceived value• Personalized luxury moments such as handwritten cards, curated welcome bags, birthdays, and treatment anniversaries• How to create magazine cover level aesthetics without overspending• High touchpoint communication strategies including welcome videos, provider follow ups, and authentic check ins• How to design surprise and delight moments that clients will share online• Smart ways to incorporate VIP or membership level perks without creating barriers for non members• Why the true foundation of a luxury experience comes down to elite people, elite processes, and passing the real world “smell test” in every client interactionIf you want to stand out in a crowded market, these strategies will help you create a world class client experience that increases loyalty, improves retention, and makes your med spa the obvious choice.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spas focus on lowering their cost per lead, improving efficiency, and squeezing more performance out of their current ad budget. But the truth is simple: if your numbers are already good, the fastest way to grow your med spa is to spend more.In this episode, we explain why aggressive ad spend, not endless optimization, is the single biggest driver of new patient growth, revenue, and long-term scale.You’ll learn:✅ Why efficiency alone cannot create major growth for your med spa✅ What happens when you increase spend, even if your cost per acquisition rises✅ The real meaning of diminishing returns and why they matter less than you think✅ How top-performing med spas use higher ad budgets to massively outpace others✅ Why quantity has a quality of its own when it comes to advertising✅ When it makes sense to scale your ad spend aggressively✅ How to think about ROI, CAC, and revenue in a way that leads to faster growthIf your med spa wants more patients, more revenue, and more momentum, this episode explains why the answer is not more optimization. The answer is more investment. Learn how to scale smarter, spend strategically, and unlock the level of growth your practice is capable of.Download our FREE ROI calculator and test this out for yourself! https://grow.medspamagicmarketing.com/roi-calculatorFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive into a fundamental economic principle: the Law of Demand. We discuss how it directly dictates the effectiveness of your med spa marketing strategy, especially when attracting clients for high-ticket services.We discuss the critical trade-off between client volume and client quality and how to strike a profitable balance without burning out your providers. You'll learn why low-cost offers are the most efficient way to generate opportunities and build the essential trust required for expensive treatment packages.We cover...✅ The Law of Demand and the inverse relationship between service price and client response rate.✅ Why services like injectables are often the best "gateway drug" to your med spa.✅The difference between using marketing to generate a sale versus creating an opportunity.✅ The "Sift Through the Dirt to Find the Gold" Strategy: Why maximizing low-cost client volume can lead to the best long-term revenue.✅How to manage the trade-offs in client quality, retention, and provider frustration when running deep discount offers.✅ The financial framework: How to maximize opportunities at a break-even point on the initial visit.✅ Red flags that signal your low-cost offers are failing (and the common fix that isn't marketing).✅ Why communication and explaining the "why" to your providers is crucial for internal buy-in.If your goal is to sell more of those $3,000+ packages, you can't rely solely on ads. This episode provides the framework for using strategically priced introductory offers to develop relationships, build trust, and turn first-time visitors into high-value, retained clients for your med spa.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode of the Med Spa Success Strategies Podcast, Ricky sits down with Gina Graziano, founder of The Med Spa Matchmaker (https://www.themedspamatchmaker.com/) and a highly respected strategic advisor to med spas, growth-stage practices, and private equity groups across the aesthetics industry.Gina brings over a decade of experience across brand development, practice operations, sales strategy, and provider performance. In this conversation, Ricky and Gina break down what truly makes a med spa stand out in an increasingly crowded market and why branding, consultation style, and pricing clarity are the biggest differentiators today.Together, they explore how to attract the right patients, communicate your philosophy confidently, build trust during the consultation, and retain clients long-term without feeling “salesy.”In this episode, we cover:✅ How to define a clear brand point of view that attracts the right patients✅ Why the riches are in the niches (and how to niche without limiting growth)✅ Creating messaging and social content that actually feels memorable✅ The role of the consultation in trust-building and patient decision-making✅ How to talk about pricing transparently to avoid sticker shock✅ Why sales in a med spa should feel like education, not pressure✅ The 3.5x injector profitability benchmark every owner must know✅ How to design memberships and packages patients understand and value✅ Seasonality patterns in med spas and how to plan for them strategically✅ Why device-buying timing matters (and how to avoid end-of-year mistakes)About Gina Graziano (https://www.themedspamatchmaker.com/)Gina is the founder of The Med Spa Matchmaker, where she helps new and established med spas develop strong brand identities, operational systems, profitable pricing models, and cohesive treatment offerings. Gina is also a sought-after advisor to private equity and investment groups evaluating and scaling aesthetics practices.Follow Gina on Instagram (free consultation in her bio): https://www.instagram.com/medspa_matchmaker/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleMost med spas focus on getting more leads, but the real difference maker is how many of those leads actually book. In this episode, we dig into the truth about med spa conversion rates, why some campaigns convert at 15% while others struggle at 5%, and what small shifts can triple your patient growth.You’ll learn:✅ Why “bad leads” are not always the problem with Facebook and Instagram ads✅ How Facebook’s algorithm floods prospects with competitor offers after they click your ad✅ What separates high-performing med spas from those that cannot close leads✅ The three key factors every patient weighs before booking (reputation, convenience, price)✅ How to make your med spa the clear and compelling choice in a crowded marketIf your med spa ads are getting clicks but not appointments, this episode will show you how to close the gap, convert more of your leads into loyal patients, and maximize your ad ROI.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.In this episode, Lauren and I dive into the critical paradox facing med spa owners: The trade-off between maximizing initial visit revenue and securing long-term client Lifetime Value (LTV). We break down why aggressive cross-selling or upselling, while tempting, can lead to patient sticker shock, erode trust, and ultimately hurt your retention numbers and profitability.We explore how to grow your med spa by shifting your focus from a transactional sale to a transparent, educational approach. This ensures patients feel comfortable with their investment and are eager to return.We cover…✅ The true cost of forcing sales and how it manifests in poor client retention.✅ Why understanding your local market's budget (median household income) is non-negotiable for setting realistic revenue goals.✅ How to implement a layered, educational blueprint for treatment planning that lets clients "self-sort" based on their comfort level.✅ The dangers of incentivizing providers based on financial outcomes versus actions that build long-term patient trust.✅ How to adhere to your minimum viable treatment standards (e.g., minimum units) without seeming pushy.✅ The case for prioritizing patient long-term financial comfort over your short-term sales goals for maximum LTV.If your med spa is struggling to convert satisfied first-time patients into loyal, repeat clients, this episode gives you the blueprint for a sales process that aligns your business goals perfectly with your patients' best interests.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode of the Med Spa Success Strategies Podcast, Ricky sits down with Kiley DiLeo (Chief Creative Officer) and Kate Tomalas (Chief Marketing Officer) of Seaside Skincare (https://seasideskincare.com/) to unpack how their team built and scaled one of Southern California’s most reputable and community-loved aesthetics practices.Kiley and Kate share the story of how the business grew from humble beginnings into a leading aesthetics destination, diving into rebranding, patient experience, community engagement, and the team culture that keeps their reputation strong year after year.In this episode, we cover:✅ Starting small and scaling strategically as demand grows✅ Choosing new services based on patient demand and clinical data✅ Maintaining consistent results across multiple providers✅ Building a front-desk team that drives retention and referrals✅ The art and execution of a successful rebrand✅ Balancing creativity, consistency, and connection in marketing✅ Community engagement strategies that build real loyalty✅ Designing promotions and memberships that make financial sense✅ Hiring for culture fit and long-term growth✅ How strong leadership and team culture sustain reputationAbout the Guests:Kiley DiLeo, Chief Creative Officer and founding team member, has led the evolution of brand identity, patient experience, and creative direction since the beginning.Kate Tomalas, Chief Marketing Officer, brings years of cross-industry marketing expertise and a data-driven approach to branding, operations, and patient engagement. Together, they have shaped a standout brand built on trust, consistency, and authentic connection.Follow Seaside Skincare on Instagram:https://www.instagram.com/seaside_skincare/Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIs your med spa stuck in the "good" zone but you're striving for greatness? You're not alone. Many practice owners hit a plateau, unsure of how to level up. In this episode of Med Spa Success Strategies, we’re diving into seven essential strategies that will help you take your med spa from good to great, creating long-term success and momentum.Running a med spa involves more than offering great services. It’s about refining leadership, operations, and culture to ensure consistent growth. This episode is packed with actionable insights, inspired by Jim Collins’ principles, that will empower you to build a stronger, more efficient practice.You will learn:✅ How level 5 leadership can transform your med spa✅ Why hiring for heart and discipline is the key to a great team✅ The importance of confronting the facts and tracking your numbers✅ How to focus on your sweet spot for profitability✅ Why clear systems and SOPs lead to business freedom✅ How to use technology to accelerate your practice’s growth✅ How the flywheel effect creates unstoppable momentum for your med spaWhether you're just starting out or looking to scale your multi-location practice, this episode will guide you on the path to greatness, helping you build a business that thrives, not just survives.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing