Med Spa Success Strategies

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule- Welcome to Episode 5 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This episode takes a deep dive into optimizing Google Ads for Med Spas, focusing on key strategies to boost click-through rates, enhance ad performance, and maximize conversions. You'll learn how to refine your ad copy, choose the right keywords, and improve your landing pages to get the best possible results from your campaigns.In this episode, I will cover:- How to create compelling Google Ads that attract more clicks and conversions- The importance of ad strength grade and how to use it effectively- Why pinning headlines can help control your marketing message- A pro tip for using dynamic keyword insertion to boost quality scores- The best keyword match types to use for Med Spa services- How to build a strong negative keyword list to eliminate wasted ad spend- The importance of a dedicated, high-converting landing page for Google Ads- How new patient promos can lower acquisition costs and increase lead conversions & more!This episode is packed with actionable insights to help you refine your Google Ads strategy and drive more high-quality leads to your Med Spa.Don't miss out on these powerful tactics—watch now and start optimizing your ads for better results!

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-In this video, I break down the reality behind patient guarantees in Med Spa marketing and why they might not be the best strategy for your business. While these offers sound appealing - like "30 new patients a month or your money back" - they often come with hidden challenges that can hurt your long-term growth and profitability.- In this video, you’ll learn:✅ How marketing agencies reverse-engineer patient guarantees✅ The biggest issue with patient guarantees: misaligned incentives✅ Why quantity doesn’t always mean quality when acquiring new patients✅ The importance of patient retention and ROI over simple "butts in seats" metrics✅ A real-world case study comparing different ad strategies for Med Spas✅ The scalability challenges of patient guarantees and why they may limit your growthAt the end of the day, true success in Med Spa marketing isn’t just about getting people through the door—it’s about bringing in the right patients who stay, spend, and help your business grow. If you're looking for a strategy built on sustainable success, it’s time to rethink the guarantee model.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley and Lauren Nettles of Med Spa Magic Marketing. On this episode we are joined by:- Renata Roddy of Roddy Med Spa (https://roddymedspa.com/)- Laura Smutz of Bold Confidence Aesthetics (https://boldconfidentyou.com/)- Brooke Harper and Michelle Plotke of Port St. Lucie Medical Wellness (https://www.pslwellness.com/)If you're looking to boost patient retention and increase rebooking rates at your med spa, this episode is packed with actionable strategies!In this episode, we cover:✅ The importance of a strong follow-up process to keep clients coming back.✅ How to effectively rebook clients at checkout and increase conversion rates.✅ Proven techniques to build trust and strengthen relationships with your patients.✅ How to leverage automated reminders and personalization for higher rebooking success.✅ Smart retention strategies to keep clients engaged long-term.✅ The role of consistent communication in creating lasting client loyalty.And more!Make sure you tune in for expert tips to turn first-time clients into repeat visitors!If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleAbout Renata Roddy of Roddy Med Spa (https://roddymedspa.com/)Renata Roddy is the owner of Roddy Med Spa in Danvers, MA. Renata and her team have built a reputation for delivering an exceptional patient experience, which is reflected in their impressive 5-star rating on Google. With a focus on safety, training, personalization, and delivering real results, Roddy Med Spa stands out in the industry.About Laura Smutz of Bold Confidence Aesthetics (https://boldconfidentyou.com/)Laura Smutz is the founder of Bold Confidence Aesthetics in San Diego, CA. She specializes in regenerative aesthetics, an innovative approach that enhances youthful structure and function by utilizing the body’s own innate systems for natural repair and healing. Bold Confidence Aesthetics is also proud to have a 5-star rating on Google.About Brooke and Michelle of Port St. Lucie Medical Wellness (https://www.pslwellness.com/)Brooke, an injector, and Michelle, an esthetician, are the professionals behind Port St. Lucie Medical Wellness in Port St. Lucie, FL. They focus on providing a holistic approach to healthcare and aesthetics, offering their patients a comprehensive, personalized experience. Like our other guests, their practice is also rated a perfect 5 stars on Google.Follow our guests on Instagram:https://www.instagram.com/roddymedspa/https://www.instagram.com/boldconfidence_aesthetics/https://www.instagram.com/pslmedicalwellness/

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by attorney Courtney Walker, founder of Court Approved Aesthetics.(https://courtapprovedaesthetics.com/)If you own or operate a Med Spa, staying on top of legal updates is crucial to protecting your business. This episode is packed with must-know information on GLP-1 regulations, non-compete agreements, and key compliance considerations for medical aesthetics practices!In this episode, we cover...✅ The latest GLP-1 legal updates and what they mean for med spas✅ The FTC’s stance on non-compete agreements and how state laws impact enforceability✅ Key elements of a legally sound non-compete for med spa providers✅ Common legal mistakes that could put your practice at risk✅ How to navigate restrictive covenants like non-solicitation agreements✅ Best practices for compliance and liability protection in medical aesthetics✅ How AI is being used for legal and compliance support in med spas& more!Don’t miss this essential discussion on legal strategies to safeguard your med spa!About Courtney Walker of Court Approved Aesthetics (https://courtapprovedaesthetics.com/)Courtney Walker is a powerhouse in innovation and strategy, bringing a wealth of experience in regulatory compliance, business strategy, and high-stakes decision-making. With a background that includes working with the Tennessee Governor's office, advising the TVA Board of Directors, and guiding private mergers and acquisitions exceeding $23 million, she has a deep understanding of navigating complex legal and business landscapes. Her expertise lies in helping leaders make informed, high-impact decisions that drive success.Follow Courtney on Instagram: https://www.instagram.com/courtapprovedaesthetics/Resources from Courtney: https://courtapprovedaesthetics.com/Smiley Aesthetics: https://smileyaesthetics.com/executives/courtney-d-walker-esq/

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Small details in terms of strategy, offer framing, lead nurturing, graphic elements and more can have a DRAMATIC impact on the ROI and effectiveness of your med spas Facebook & Instagram Ads. Welcome to Episode 4 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.In this episode, we focus on:✅ How to craft high-converting Meta (Facebook & Instagram) ad campaigns that drive consistent new patient bookings.✅ The secret to lowering customer acquisition costs with strategic, results-driven offers.✅ What works (and what doesn’t) in 2025 for med spa advertising—avoid common mistakes!✅ Why a strong, attractive offer is the key to scaling your med spa profitably.✅ How to target high-intent prospects and ensure your ads reach the right audience.& more!We also cover key benchmarks, ad strategies, and real-world case studies to help you fine-tune your Meta ad campaigns and maximize ROI.If you're spending money on ads but not seeing the return you want, this episode will give you the frameworks and tactics to turn your Meta ads into a patient-generating machine!

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. This episode comes full circle as we welcome back Mary Beth Hagen, our very first podcast guest, to discuss one of the most critical challenges in the aesthetics industry. If you’re looking to build a strong, ethical, and talented provider team in your practice, this episode is a must-watch! In this episode, we talk about... ✅ How to recruit, retain, and develop top-tier injector talent for your med spa ✅ The key qualities of high-performing aesthetic providers ✅ The TITAN Aesthetic Screening Protocol and how it identifies top injectors ✅ Strategies to ensure patient safety and deliver natural results ✅ The importance of foundational training and peer education in aesthetics ✅ How to create a strong, ethical, and talented provider team ✅ Proven methods to enhance provider retention and practice success & more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Mary Beth Hagen of TITAN Aesthetic (https://www.titanaesthetic.com/) Mary Beth Hagen is the founder of TITAN Aesthetic, dedicated to supporting great injectors and practices in achieving the best patient outcomes. With a background at Galderma and Allergan, Mary Beth brings extensive expertise in both the clinical and business aspects of aesthetic injectables. Through TITAN Aesthetic, she helps identify and train the next generation of injectors, ensuring they have the skills, communication, and ethical foundation needed to thrive in the industry. Her mission is to elevate patient care by equipping providers with the right education, training, and ongoing support. Follow Mary Beth on Instagram: https://www.instagram.com/titan_aesthetic_mbhagen/ Training Resources from Mary Beth: mbhagen@titanaesthetic.com https://www.titanaesthetic.com/

In a dynamic discussion, Lauren Nettles, a lead digital marketing specialist at Med Spa Magic Marketing, dives into the world of marketing automation tailored for med spas. She reveals how to automate lead nurturing to drastically increase bookings and reduce no-shows. Listeners learn about effective follow-up tactics, the power of personalized SMS strategies, and the vital role of social proof in building trust with potential clients. Lauren emphasizes the importance of consistent engagement to turn indecision into affirmative bookings.

Join Lauren Nettles, the lead digital marketing specialist at MedSpa Magic Marketing, as she shares her expertise in transforming med spa marketing. She discusses how to convert discount clients into loyal patients by enhancing their experience and building trust. Lauren emphasizes the importance of thorough consultations and effective patient education to boost retention and revenue. Additionally, she offers insights on creating inviting atmospheres and the power of personal connections in client relations, all key to a successful practice.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Gina Graziano of Med Spa Matchmaker (https://www.themedspamatchmaker.com/) If you're in the market to buy new equipment / devices for your med spa, this is a must watch! In this episode, we cover talk about... - The best time to buy and launch a new device in your med spa - How to market a new treatment before it even arrives - Avoiding common mistakes that delay ROI on new equipment - Smart budgeting strategies to ensure you can afford marketing after the device purchase - The importance of staff training, incentives, and patient education - How to get real, unbiased feedback on devices before investing - Proven ways to ensure your new treatment gains traction quickly & more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Gina Graziano of Med Spa Matchmaker (https://www.themedspamatchmaker.com/) Gina is the founder of Med Spa Matchmaker, where she transforms med spa concepts into thriving, high-performing practices. With a sharp eye for market trends and a strategic approach to branding, she helps med spas stand out in the competitive aesthetics industry. Renowned for her ability to separate hype from real opportunities, Gina is a trusted advisor to leading research firms like Alpha Insights and GLG, as well as private equity firms and financial institutions investing in aesthetics. Her expertise shapes the future of the industry, providing med spa owners with the insights and strategies they need to make smart, profitable decisions. Follow Gina on Instagram: https://www.instagram.com/medspa_matchmaker/ Training Resources from Gina: https://www.themedspamatchmaker.com/

Lauren Nettles, a Lead Digital Marketing Specialist at Med Spa Magic Marketing, shares her expertise in optimizing Facebook and Instagram ads for med spas. She reveals effective strategies to lower lead costs and boost appointment bookings, emphasizing the critical role of ad performance in ROI. Lauren discusses common pitfalls in online advertising and shares real success stories of effective ad transformations. Discover how small tweaks in visuals and messaging can lead to significant growth and higher patient engagement.