Med Spa Success Strategies Secrets to Success: Benchmarks From 250+ High Performing Med Spas! Interview with Louis Frisina
16 snips
Jun 18, 2024 Louis Frisina, a biotechnology entrepreneur and aesthetics industry expert with over 30 years of experience, shares invaluable insights from his journey in creating profitable ventures. He dives into effective marketing strategies that focus on perceived value, and discusses how med spas can enhance revenue through upselling and exceptional client experiences. Frisina also explores emerging revenue streams like weight management and hair restoration, emphasizing the need for adaptability in operations to thrive in a competitive market.
AI Snips
Chapters
Transcript
Episode notes
Restylane Discovery
- Louis Frisina discovered Restylane, an aesthetic filler, in Brazil.
- He brought it to the US, navigated FDA approval, and eventually sold it to Medicis.
Med Spa Visit Frequency
- Med spas generally have higher patient visit frequency than dermatology or plastic surgery practices.
- This higher frequency proved crucial during economic downturns like the Great Recession and COVID.
Boosting Patient Visits
- Focus on the patient journey and experience to increase visit frequency and maintain pricing.
- Implement VIP programs with personalized communication like emails, texts, and special offers.