Med Spa Success Strategies Top Strategies to Prevent No-Shows & Reduce Customer Acquisition Costs - Interview w/ Lauren McAtee
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Aug 14, 2024 In this conversation with Lauren McAtee, the Lead Digital Marketing Specialist at Med Spa Magic Marketing, listeners gain insights into boosting booking conversions in the med spa sector. Lauren discusses the strategic use of booking deposits and credit card captures to combat no-shows. She emphasizes the importance of multi-point reminders to confirm appointments effectively. Additionally, Lauren shares methods for capturing client information through social media ads, demonstrating how persistent follow-up can enhance customer acquisition.
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Avoid Booking Deposits
- Avoid requiring booking deposits for MedSpas, as it creates friction for new clients.
- Focus on building trust before requesting payment information.
Credit Card Hesitation
- In a client test, many people booked appointments but hesitated when asked for credit card details.
- However, 75% of those who hesitated still showed up without providing credit card information.
Credit Card Capture Strategy
- For MedSpas with open appointment slots, avoid requiring credit cards to maximize bookings.
- Established practices with full schedules can benefit from capturing credit cards to charge no-show fees.