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Med Spa Success Strategies
Here's Why Discounting Strategies for Med Spas WORK - Interview w/ Lauren McAtee
Aug 22, 2024
Discover how discounting strategies can transform the medical spa landscape. Insights reveal that discounts can attract, retain clients, and even foster loyalty. Dive into the balance between bringing in new patients while ensuring profitability. Explore the math behind customer acquisition costs and learn how strategic discounts can boost revenue. Plus, find out how these tactics enhance ad performance and generate positive word-of-mouth referrals. A deep dive into effective marketing strategies awaits!
13:50
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Quick takeaways
- Discounting strategies can effectively attract a diverse clientele, turning discount shoppers into loyal high-quality patients for med spas.
- Understanding the trade-offs in customer acquisition costs reveals that discounted services can lead to higher client volume and long-term revenue growth.
Deep dives
Understanding Discounting Strategies
Discounting strategies can effectively attract a mix of clients, including both discount shoppers and high-quality patients. Many practice owners fear that discounts will bring in the wrong type of clientele, but in reality, a significant portion of clients drawn in by discounts can become loyal customers. For instance, a previous practice owner found that 80% of her top 20% of spenders originally came from discount platforms like Groupon. This highlights that using discounts as a marketing tool is not only viable but can lead to high customer retention and even higher revenue in the long run.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode