

Here's Why Discounting Strategies for Med Spas WORK - Interview w/ Lauren McAtee
9 snips Aug 22, 2024
Discover how discounting strategies can transform the medical spa landscape. Insights reveal that discounts can attract, retain clients, and even foster loyalty. Dive into the balance between bringing in new patients while ensuring profitability. Explore the math behind customer acquisition costs and learn how strategic discounts can boost revenue. Plus, find out how these tactics enhance ad performance and generate positive word-of-mouth referrals. A deep dive into effective marketing strategies awaits!
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Attract New Patients with Discounts
- Use discounting strategies to attract new MedSpa patients.
- Target ads strategically and focus on services requiring repeat visits.
Groupon Success Story
- Sarah Schickman built a successful MedSpa using Groupon.
- 80% of her top spenders initially came through Groupon deals.
The Trade-off of Discounting
- Attracting discount shoppers is a trade-off for gaining high-quality clients.
- Focus on the overall growth and cross-selling opportunities.