Med Spa Success Strategies

How to Hire and Retain Top Talent for Your Med Spa - Interview with Kim Burke

12 snips
Jul 30, 2024
In this discussion, Kim Burke, founder of Kiss Aesthetics and a certified Nurse Practitioner, shares her journey from healthcare to entrepreneurship. She delves into key hiring strategies, emphasizing the significance of personal connections and team dynamics. Kim discusses fostering a supportive work culture to retain top talent in a competitive market. She also emphasizes the importance of building trust with clients during consultations, balancing patient care with business goals, and the financial savvy required for savvy equipment investments.
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ANECDOTE

Balancing Act

  • Kim Burke initially struggled to balance her thriving medspa business with her personal life.
  • This struggle led her to briefly work for a plastic surgery group before returning to her own practice.
ADVICE

Hiring for Fit

  • Prioritize hiring for personality, drive, and charisma over skills.
  • Skills can be taught, but core characteristics are harder to instill.
ANECDOTE

Strategic Hiring

  • Kim's first hires were her best friend (a CPA) and another friend to manage the back end of the business.
  • Her first injector was a former patient who demonstrated exceptional work ethic and drive.
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