How to Improve Patient Experience to Generate Better Reviews & More New Patients! - Interview with Kayli Krasnow
Mar 12, 2024
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Kayli Krasnow, owner of Hi, Finch, discusses the correlation between employee happiness, patient experience, and business success in the med spa industry. Topics include building strong foundations for success, acquiring first patients, and enhancing patient experience for better reviews and new patients. The podcast emphasizes the importance of team happiness, positive work environments, and personalized interactions in shaping a successful med spa reputation.
Employee satisfaction impacts patient experience, leading to business growth.
Unique branding strategies and personalized care enhance med spa's presence and reputation.
Deep dives
Prioritizing Employee Happiness for Enhanced Patient Experience
Creating a positive work environment by valuing employee satisfaction above revenue directly impacts patient experience. By ensuring happy employees, who in turn prioritize patient satisfaction, the business excels. This emphasis on employee well-being contributes to a top-notch patient experience, fostering growth and profitability.
Founding High Finch: The Journey of Building a Unique Practice
The inception of High Finch involved crafting a business that values employees and aims to make clients feel good. Through personalized care and unique branding strategies, including combining personal histories into the business name, High Finch stands out. Deliberate efforts in branding, including trademarking and a grand opening event, solidified the business's presence within the community.
Education is central to patient experience, guiding the consultation process to understand each patient's goals and educate them on services. Prioritizing patient safety, the practice emphasizes thorough consultations, setting clear expectations about treatments. By fostering a culture of continuous learning and open communication, trust is established, leading to enhanced results and satisfaction.
The Impact of Effective Marketing Strategies on Practice Growth
Reflecting on the journey, the importance of strategic marketing allocation emerges as a crucial aspect. Understanding the significance of various marketing channels, such as digital and print media, enhances patient acquisition. Learning to optimize marketing investments to fuel business success and sustain growth becomes a key area for ongoing development and improvement.
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kayli Krasnow , owner of Hi,Finch, to discuss excellence in patient experience & how building a top-notch reputation leads to growth & success with your med spa.
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleAbout Hi, Finch (Nashville)
Hi, Finch is Nashville’s newest medical spa, specializing in cosmetic dermatology procedures. Our goal is to make medical aesthetics more approachable and inclusive by providing top-tier care for patients of all ages, ethnicities, and genders. The bright, modern, and sporty space is located in the up-and-coming neighborhood of The Nations in west Nashville. Our patients will leave the office feeling confident (and recognizable!) and with the knowledge that medical aesthetics is as much about health prevention and maintenance as it is about how you look and feel!
About Kayli Krasnow, Founder
Kayli earned her BS in Biology from Centenary College of Louisiana, her BS in Nursing from Texas Woman’s University, and her Masters of Science in Nursing from the University of Texas at Arlington. With experience in transplant immunology research, as an elementary school science teacher, a cardio-pulmonary ICU nurse, and a family nurse practitioner, Kayli melds her creativity, and love of education and medicine in her work as an aesthetic provider.
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