Med Spa Success Strategies

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-A lot of med spas unknowingly sabotage their own show-up rates by including a default confirmation text that gives new clients an easy way out after they’ve already booked. In this video, we break down why this common practice is a major mistake and what to do instead.In this video, you’ll learn:✅ Why standard appointment confirmation texts can hurt your no-show rate✅ The psychology behind “buying sensitivity” and why it matters✅ How to avoid making clients re-decide their purchase✅ What your texts should actually say to boost show-up rates✅ A full breakdown of a high-converting “show-up sequence”✅ How to use text messaging, social proof, and excitement to lock in new clientsIf you’re serious about turning more booked appointments into actual paying patients, this simple tweak to your follow-up process can make a big difference in your marketing ROI.Follow us on Instagram: https://www.instagram.com/medspamagicmarketing

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re delivering a range of insights and actionable strategies to help you grow and thrive in today’s ever-changing landscape. From navigating economic uncertainties to fresh marketing ideas and operational tips, we've got you covered with real-world advice you can implement today.If you’re ready to take your marketing efforts to the next level and thrive through tough times, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleHere’s what to expect in this episode:Thought of the Day –We’re discussing actionable steps to recession-proof your med spa. From focusing on client retention and optimizing your marketing spend to diversifying revenue and maintaining operational excellence, these strategies are key to weathering the storm and emerging stronger.Industry News Stories –Will Tariffs Make Botox More Expensive? – What med spa owners need to know about the potential impact of tariffs on injectables like Botox and Dysport. Read the full article here: https://medspamastery.co/2025/04/02/will-trumps-tariffs-make-botox-more-expensive-heres-what-medspa-owners-need-to-know/Magic Moves with Lauren Nettles –- Model Call Framework: A fresh approach to running ads- How framing your offer as a "model call" can increase engagement- Huge decrease in cost per lead when using the model call strategy- Reduced no-show rates with a more exciting, VIP-like experience- How to keep it authentic and avoid ad fatigue by refreshing content monthlyMed Spa Owner Q&A –Answering real questions from med spa owners about:- How much to spend on ads for your practice- Whether advertising for filler is still worth the investment- The best way to optimize Google Ads for better resultsMindset Minute –This week’s mindset minute is all about leading with care. In times of economic uncertainty, putting the focus on the client experience will build loyalty, trust, and ultimately boost your business. Brands that genuinely care about their customers always win.

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Groupon has long been a go-to strategy for attracting new clients to med spas, but does it still work in 2025? While it can drive traffic, the real question is whether those clients stick around and contribute to long-term profitability at a satisfactory rate. In this video, we explore the real pros and cons of Groupon and whether it's a smart move for your med spa this year.In this video, you’ll learn:✅ How Groupon users differ from other patient types✅ Why retention and tracking are critical when using Groupon✅ Real examples of when Groupon did work - and when it didn’t✅ The difference in client quality between Groupon and paid social ads✅ Why Facebook and Instagram may be better long-term options✅ How to measure your true customer acquisition cost with GrouponAt the end of the day, Groupon can work, but only if it aligns with your goals, capacity, and retention strategy. If you're weighing whether Groupon is the right fit for your med spa in 2025, this video will give you the clarity and data-driven insights you need to make the best decision.Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re continuing with our value-packed format, delivering practical strategies and insights to help you grow and differentiate your med spa in an increasingly competitive market.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleHere’s what to expect in this episode:Thought of the Day –We’re diving deep into real branding - not fonts and logos, but how people feel about your med spa. We walk through the three keys to building a powerful brand that earns loyalty, referrals, and premium pricing.Industry News Stories –-Attorney Courtney Walker’s Instagram for GLP-1 and Legal Updates: https://www.instagram.com/courtapprovedaesthetics/ - Will Compounded Versions of Ozempic and Wegovy Actually Be Banned?https://www.health.com/fda-ban-on-compounded-ozempic-wegovy-semaglutide-11702406- How Med Spas Conquered Americahttps://www.bloomberg.com/news/articles/2025-02-19/med-spas-boom-with-botox-lip-filler-weight-loss-drugs-in-demandMagic Moves with Lauren Nettles –We share tactical updates we’re implementing with our clients to turn ads and automations into brand-building tools.- Welcome video strategy for ads and automation- Adding personal story & social proof to the ad creative- Using provider personality to enhance newsletters & promotions- Creating patient experience walkthrough videos for website and landing pages- Building emotional connections through consistent storytelling- Incremental changes that build long-term impactMed Spa Owner Q&A –Answering real questions from med spa owners about:- Best CRM for marketing & practice management- How to avoid SEO keyword cannibalization- Are Google Local Service Ads available for med spas?- Balancing high-ticket clients vs deal-seekers in ads- How to rank higher in Google MapsMindset Minute –The “Leadership Ripple”: Your energy is contagious. Show up with clarity and calm, and your team (and business) will follow.Check out this video for more information on blogging for SEO: https://www.youtube.com/watch?v=S29i8SprH5s&t=18sFollow us on Instagram: https://www.instagram.com/medspamagicmarketing/

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Branding is one of the most misunderstood concepts in Med Spa marketing. Many think it’s just about logos and aesthetics, but true branding is what sets you apart in a crowded market and builds long-term loyalty. In this video, I break down what branding really entails for Med Spas and how to incorporate it into your marketing strategy for better results.In this video, you’ll learn:✅ Why branding is more than just your logo or colors✅ How to differentiate your Med Spa in a competitive market✅ The power of emotional connection in branding✅ Why being "cool among the tastemakers" matters for your business✅ How to leverage influencer marketing and local partnerships for brand credibility✅ The critical role of quality service in building a strong brandAt the end of the day, branding isn’t just about how your Med Spa looks - it’s about how it makes people feel. If you want to create a brand that attracts loyal clients and stands out from the competition, this video is for you!Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re introducing a brand-new format designed to provide even more valuable insights into med spa marketing, management, and growth.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Here’s what to expect in this episode:Thought of the Day – We begin with a key insight or idea to set a productive tone for the week.Industry News Stories – - What will happen to weight loss drug supply chains? - https://www.healthline.com/health-news/compounded-weight-loss-drug-ban-ozempic-zepbound - Attorney Courtney Walker’s Instagram for Legal Updates: https://www.instagram.com/courtapprovedaesthetics/ - Michael Girdley on YouTube - https://www.youtube.com/watch?v=Ux5It1VC_aY - Girdley believes the Med Spa boom is shifting from an explosive growth phase to a consolidation phase.Magic Moves with Lauren Nettles – Our Lead Digital Marketing Specialist, Lauren Nettles, joins us to share practical tips, tactics, and strategies to help you better market and manage your practice. Our topic today includes:- A high-performing ad offer that has generated strong results- Why certain discounts work better than others for attracting new patients- The importance of ad targeting and messaging to maximize ROI- How to structure offers that increase bookings without sacrificing long-term profitabilityMed Spa Owner Q&A – Answering real questions from med spa owners across the country, covering key challenges and growth strategies.Mindset Minute – Closing with a powerful takeaway to help maintain focus, motivation, and a positive mindset throughout the week.See offer benchmark screenshot in this video: https://www.youtube.com/watch?v=3QC0wA8Z3VQ Follow us on Instagram: https://www.instagram.com/medspamagicmarketing/

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-In this video, we dive into Google search data to analyze the current Med Spa market trends and how consumer interest in popular treatments like Botox, laser hair removal, CoolSculpting, and Semaglutide has shifted over time. Using Google Search Analysis, we uncover key insights that every Med Spa owner needs to know to adapt their marketing strategy in 2025. Key Takeaways:✔️ How search trends for Med Spa services have changed since 2018✔️ Why search demand for Botox, laser hair removal, and weight loss treatments has declined✔️ The impact of the COVID boom and tapering off in demand post 2021-22✔️ How to adjust your marketing investments to stay competitive in a slowing market✔️ The importance of tracking marketing ROI and measuring success correctlyIf you own or manage a Med Spa, this data is critical for making informed marketing decisions. Watch until the end to learn how to stay ahead in 2025!

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule- Welcome to Episode 5 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This episode takes a deep dive into optimizing Google Ads for Med Spas, focusing on key strategies to boost click-through rates, enhance ad performance, and maximize conversions. You'll learn how to refine your ad copy, choose the right keywords, and improve your landing pages to get the best possible results from your campaigns.In this episode, I will cover:- How to create compelling Google Ads that attract more clicks and conversions- The importance of ad strength grade and how to use it effectively- Why pinning headlines can help control your marketing message- A pro tip for using dynamic keyword insertion to boost quality scores- The best keyword match types to use for Med Spa services- How to build a strong negative keyword list to eliminate wasted ad spend- The importance of a dedicated, high-converting landing page for Google Ads- How new patient promos can lower acquisition costs and increase lead conversions & more!This episode is packed with actionable insights to help you refine your Google Ads strategy and drive more high-quality leads to your Med Spa.Don't miss out on these powerful tactics—watch now and start optimizing your ads for better results!

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-In this video, I break down the reality behind patient guarantees in Med Spa marketing and why they might not be the best strategy for your business. While these offers sound appealing - like "30 new patients a month or your money back" - they often come with hidden challenges that can hurt your long-term growth and profitability.- In this video, you’ll learn:✅ How marketing agencies reverse-engineer patient guarantees✅ The biggest issue with patient guarantees: misaligned incentives✅ Why quantity doesn’t always mean quality when acquiring new patients✅ The importance of patient retention and ROI over simple "butts in seats" metrics✅ A real-world case study comparing different ad strategies for Med Spas✅ The scalability challenges of patient guarantees and why they may limit your growthAt the end of the day, true success in Med Spa marketing isn’t just about getting people through the door—it’s about bringing in the right patients who stay, spend, and help your business grow. If you're looking for a strategy built on sustainable success, it’s time to rethink the guarantee model.

Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley and Lauren Nettles of Med Spa Magic Marketing. On this episode we are joined by:- Renata Roddy of Roddy Med Spa (https://roddymedspa.com/)- Laura Smutz of Bold Confidence Aesthetics (https://boldconfidentyou.com/)- Brooke Harper and Michelle Plotke of Port St. Lucie Medical Wellness (https://www.pslwellness.com/)If you're looking to boost patient retention and increase rebooking rates at your med spa, this episode is packed with actionable strategies!In this episode, we cover:✅ The importance of a strong follow-up process to keep clients coming back.✅ How to effectively rebook clients at checkout and increase conversion rates.✅ Proven techniques to build trust and strengthen relationships with your patients.✅ How to leverage automated reminders and personalization for higher rebooking success.✅ Smart retention strategies to keep clients engaged long-term.✅ The role of consistent communication in creating lasting client loyalty.And more!Make sure you tune in for expert tips to turn first-time clients into repeat visitors!If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleAbout Renata Roddy of Roddy Med Spa (https://roddymedspa.com/)Renata Roddy is the owner of Roddy Med Spa in Danvers, MA. Renata and her team have built a reputation for delivering an exceptional patient experience, which is reflected in their impressive 5-star rating on Google. With a focus on safety, training, personalization, and delivering real results, Roddy Med Spa stands out in the industry.About Laura Smutz of Bold Confidence Aesthetics (https://boldconfidentyou.com/)Laura Smutz is the founder of Bold Confidence Aesthetics in San Diego, CA. She specializes in regenerative aesthetics, an innovative approach that enhances youthful structure and function by utilizing the body’s own innate systems for natural repair and healing. Bold Confidence Aesthetics is also proud to have a 5-star rating on Google.About Brooke and Michelle of Port St. Lucie Medical Wellness (https://www.pslwellness.com/)Brooke, an injector, and Michelle, an esthetician, are the professionals behind Port St. Lucie Medical Wellness in Port St. Lucie, FL. They focus on providing a holistic approach to healthcare and aesthetics, offering their patients a comprehensive, personalized experience. Like our other guests, their practice is also rated a perfect 5 stars on Google.Follow our guests on Instagram:https://www.instagram.com/roddymedspa/https://www.instagram.com/boldconfidence_aesthetics/https://www.instagram.com/pslmedicalwellness/