Med Spa Success Strategies Social Media Marketing for Med Spas: Connect & Build Loyalty! Interview w/ Chris Balbi
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Jan 6, 2025 Chris Balbi, Director of Operations at Meesha Aesthetics, shares his 14+ years of expertise in creative marketing. He emphasizes the importance of community-building through engaging social media content and storytelling. Balbi unveils unique strategies for med spas, including themed posts and offline marketing techniques. They dive into consumer behavior shifts post-COVID and stress the value of newsletters infused with personality. Balbi encourages empowering in-house staff for social media success while blending psychological principles with innovative marketing.
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Building Community
- Use social media to build a community and trust, not to sell directly.
- Focus on engaging conversations and sharing your story.
Thanksgiving Turkey Contest
- Meesha Aesthetics ran a Thanksgiving turkey weight-guessing contest on social media.
- The prize was Botox units, tying it back to their services and educating followers.
Effective Social Media Post Elements
- Incorporate triggers (like holidays), gamification (contests), and patient education in your posts.
- Include familiar faces and tie the content back to your services.