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Social Media Marketing for Med Spas: Connect & Build Loyalty! Interview w/ Chris Balbi

Med Spa Success Strategies

CHAPTER

Navigating Consumer Behavior and Engagement Post-COVID

This chapter explores the evolving consumer behavior in the aesthetics industry following COVID-19, focusing on the impact of social media on engagement strategies. It also presents effective tactics, such as exclusive offers and diverse content in newsletters, to cultivate leads and stay connected with the audience as scheduling dynamics change.

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